Data Science 101

OCTOBER 31, 2019

Additionally, this will enable an organization to utilize resources optimally and enhance the customer’s experience. Data Mining Process. The complexity of the entire data mining mechanism can vary according to the size and kind of data an organization has and the aims that are required to be fulfilled. Data Collection.

Data mining 77

Data mining KDD Data Science Forecasting 77

Occam's Razor

APRIL 13, 2015

And, that's not all, when you consider that it is segmented data, across multiple dimensions, it really is impressive. But, I'm a big believer in optimizing data access to be at the right time as defined by your decision-making/action-taking speeds inside your company. Advertising ID for Android and IDFA for iOS).

Analytics 155

Analytics Reporting Metrics Slice and Dice 155

AWS Big Data

FEBRUARY 21, 2023

We dive deep into a hybrid approach that aims to circumvent the issues posed by these two and also provide recommendations to take advantage of this approach for healthcare data warehouses using Amazon Redshift. What is a dimensional data model? It optimizes the database for faster data retrieval. What is a hybrid model?

Data Warehouse 63

Data Warehouse Data Lake Cost-Benefit Modeling 63

Domino Data Lab

MAY 8, 2019

The lens of reductionism and an overemphasis on engineering becomes an Achilles heel for data science work. Instead, consider a “full stack” tracing from the point of data collection all the way out through inference. data collection”) show the “process” steps that a team performs, while the boxes (e.g.,

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

JANUARY 31, 2017

Ten years, and the 944,357 words, are proof that I love purposeful data, collecting it, pouring smart strategies into analyzing it, and using the insights identified to transform organizations. There is only one simple message above, and just two metrics that matter. It also forces a lot less think than might be optimal.

Visualization 148

Visualization IT Strategy Key Performance Indicator 148

Domino Data Lab

JUNE 23, 2019

Companies with successful ML projects are often companies that already have an experimental culture in place as well as analytics that enable them to learn from data. Ensure that product managers work on projects that matter to the business and/or are aligned to strategic company metrics. That’s another pattern.

Management 110

Management Machine Learning Experimentation Metrics 110

Occam's Razor

SEPTEMBER 15, 2014

A majority of YouTube consumption is on mobile, yet if there is an advertising or content strategy inside a company for YouTube it rarely accommodates for this reality. In this post we will look mobile sites first, both data collection and analysis, and then mobile applications. Many reasons. CEOs still don't get it.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Key Performance Indicator Analytics Marketing 159

O'Reilly on Data

MAY 14, 2020

The foundation of any data product consists of “solid data infrastructure, including data collection, data storage, data pipelines, data preparation, and traditional analytics.” data platform, metrics, ML/AI research, and applied ML). Avinash Kaushik’s Web Analytics 2.0

Management 363

Management Experimentation B2B Machine Learning 363

datapine

JUNE 13, 2019

They can be of various forms: a daily sales report format will track sales metrics that are relevant on a daily basis: the number of phone calls or meetings set up by a rep, number of leads created. So here’s what you should additionally consider when writing to your boss: Focus on what matters to your boss: choose the right metrics.

Sales 264

Sales Reporting KPI B2B 264

Occam's Razor

FEBRUARY 25, 2014

There are three elements to our "big data" efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. We are all aware that the best companies in the world have an optimal DC-DR-DA allocation when it comes to time/money/people: 15%-20%-65%. Don't rush.

Visualization 144

Visualization Key Performance Indicator Dashboards Metrics 144

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

Occam's Razor

FEBRUARY 22, 2010

The reason is simple: The ecosystem within which you function on the web contains mind blowing data you can use to become better. Feel better? : ) When should you start doing paid search advertising for tours to Italy for 2011? Not all sources of CI data are created equal. Varying degrees of data are collected from a panel.

Metrics 123

Metrics Advertising Reporting Software 123

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. If your wish in the second part is to track effectiveness of advertising ( how to determine ROI ) then please see this post: Measuring Incrementality: Controlled Experiments to the Rescue! I can use that to hypothesize what an optimal budget allocation might look like.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

DECEMBER 12, 2016

I was asked a few weeks back: " What companies should we proactively help with analytics, for free, so that they can make smarter data-influenced decisions ?" You got me, I am ignoring all the data layer and custom stuff! What one critical metric will help you clearly measure performance for each strategy above?

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

MAY 27, 2015

Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. A data-first strategy is a winning formula. Programmatic advertising is all the rage. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

APRIL 21, 2014

Identify where your company is currently, what the next optimal step is in the ladder and give it all your attention in terms of data analysis or analytics code fixes. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. won't have access to this data. strategies).

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

OCTOBER 19, 2010

Move from a data collection obsession and develop a crush on data analysys. A huge vast majority of clicks coming from search engines continue to be organic clicks (which is why I love and adore search engine optimization). Mongoose Metrics ~ ifbyphone. Google Website Optimizer. Three tools.

Analytics 135

Analytics Testing Measurement Optimization 135

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. As mentioned above, one of the great benefits of business intelligence and analytics is the ability to make informed data-based decisions.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

FEBRUARY 9, 2015

How is competitive intelligence data collected? Competitive intelligence data will never match your site's analytics tool. Traffic Trends Key Metrics Analysis. Display Advertising Opportunity Analysis. Onsite Behavior Key Metrics Analysis. CI data collection. Small sites are out-of-luck.

Metrics 155

Metrics Reporting IT Advertising 155

Occam's Razor

APRIL 29, 2013

Marketer, is not spent with data you''ll fail to achieve professional success.]. Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. You'll get fired.

Marketing 166

Marketing Metrics Advertising Measurement 166

Jet Global

JUNE 30, 2021

A chief executive officer (CEO) key performance indicator (KPI) or metric is a relative performance measure that a CEO will use to make informed decisions. By monitoring financial, operational, and staffing metrics, a CEO is able to identify the strengths and weaknesses of a company and leverage these to their advantage.

Metrics 106

Metrics KPI Dashboards Advertising 106