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To understand the risks posed by AI, follow the money

O'Reilly on Data

It’s difficult to argue with David Collingridge’s influential thesis that attempting to predict the risks posed by new technologies is a fool’s errand. However, there is one class of AI risk that is generally knowable in advance. Amazon’s advertising business is a case in point.

Risk 221
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Is Your Privacy at Risk? How Fog Data Science Trades Location Data

Analytics Vidhya

This collected data is then sold to advertisers, marketing companies, and law […] The post Is Your Privacy at Risk? Fog Data Science compiles an extensive database of user location information by purchasing raw geolocation data collected by various smartphone and tablet applications.

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A Year After: Has Blockchain Changed Advertising by 2022?

Smart Data Collective

Last decade made a pretty bold promise to digital advertising, which more than other industries suffers from insufficient transparency and a fraudulent environment. Currently, buy-side is most enthusiastic about blockchain implementation in ad tech, because advertisers and media buyers need good quality traffic.

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Rising Tide Rents and Robber Baron Rents

O'Reilly on Data

It first became obvious with social media: recommended posts and amplification of addictive, divisive content in order to keep users scrolling, creating additional surface area for advertising. Amazon was late to the party, but once it discovered advertising, it went all in.

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Smart-Advertising Company Gains Visibility into Cloud Data

Laminar Security

Take Rise, a company that offers publishers a smart-advertising platform, for example. To combat the business and security risks of proliferating shadow data, Rise needed a solution that could: Provide a comprehensive view of the data stored in their S3, RDS, EC2, Elasticache, and DynamoDB.

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Web browsers: Reimagining remote work needs at the enterprise level

CIO Business Intelligence

As organizations transition to hybrid work models and embrace cloud-based operations, the very fabric of how we work has transformed – opening doors to more security risks. With the web’s expanding attack surface and the proliferation of risks such as insider threats and malware, the gaps inherent in consumer browsers can’t be ignored.

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3 Ways Big Data Can Help With Native Ad Campaigns

Smart Data Collective

Countless advertisers are finding new ways to capitalize off of changes in big data and AI. The concept of native advertising has been around for a decade now. This type of tailored approach is crucial to making the customer feel like they are part of the advertising experience, rather than simply the target of it.

Big Data 124