Advertising Marketing Analytics Measurement Reporting 
Occam's Razor
JULY 5, 2021
When you open a report in any digital analytics tool, like Google Analytics, almost all the reports you look at attribute full credit for the Conversion to the referrer associated with the last session where the conversion occurred.*. (*For Bing gets all the credit for that conversion in your Analytics reports.
Occam's Razor
MAY 5, 2016
Setting Google Analytics front end elements (custom dimensions, advanced segments). Five Reports and KPIs that deliver critical insights from ad blocking behavior. Both the non-intelligent advertiser and the non-intelligent publisher. Relevance in advertising is possible, it is even exciting. And, now, whose fault is it?
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CIO Business Intelligence
APRIL 19, 2022
Jobs in technology are plentiful, as evidenced by the nearly 388,000 postings in February, according to a report from CompTIA. Such figures fuel the fight for talent, says Vince Kellen, CIO of University of California San Diego, but he has a plan to compete in this job market. million in 2020 to 51.1 million in 2021.
Smart Data Collective
NOVEMBER 20, 2022
It is increasingly common to find IoT devices, sensors that measure variables in a production process, etc., However, despite the enthusiasm and growing interest in big data, research on the real capabilities of data analytics technology in manufacturing processes is still relatively new. billion and is expected to grow rapidly.
Sisense
JUNE 22, 2021
The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI. According to a survey by eMarketer, cross-device attribution (42%) and accurate measurement (36%) are some of the biggest challenges for digital media professionals in 2021. But reality shows us that we have moving targets.
Occam's Razor
JANUARY 7, 2019
Does Facebook advertising really work better than TV? 2019's the year you get serious about serious analytics. Bonus: Reporting kills, analysis thrills. If that is true, and it is, :), then what % of time are you personally spending between Data Capture – Data Reporting – Data Analysis ? How do you know?
Occam's Razor
JANUARY 4, 2022
None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. The respected industry body quickly pivoted to lamenting their findings that demonstrate eight of the top 12 KPIs being used to measure media effectiveness are exposure-counting KPIs. A very good lament.
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