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Rising Tide Rents and Robber Baron Rents

O'Reilly on Data

It first became obvious with social media: recommended posts and amplification of addictive, divisive content in order to keep users scrolling, creating additional surface area for advertising. Amazon was late to the party, but once it discovered advertising, it went all in.

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5 Ways CMOs Must Exploit the Benefits of Data Analytics

Smart Data Collective

Several ways to implement this strategy include paid advertising, influencer marketing, and content marketing. Many marketing automation tools like Hootsuite have sophisticated analytics tools to help marketers measures engagement with their social media content. Paid social media advertising. Influencer marketing.

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Bringing an AI Product to Market

O'Reilly on Data

These measures are commonly referred to as guardrail metrics , and they ensure that the product analytics aren’t giving decision-makers the wrong signal about what’s actually important to the business. When a measure becomes a target, it ceases to be a good measure ( Goodhart’s Law ). Any metric can and will be abused.

Marketing 363
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Automotive Industry Uses Analytics To Solve Pressing Supply Chain Issues

Smart Data Collective

Risk Management. The automotive industry faces numerous risks, from missed production goals to mishaps on the factory floor. One standard method for mitigating risks is through a Failure Mode and Effect Analysis (FMEA). Businesses should conduct FMEA early in the design phase to have enough time to react to risks accordingly.

Analytics 121
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AI in marketing: How to leverage this powerful new technology for your next campaign

IBM Big Data Hub

From customized content creation to task automation and data analysis, AI has seemingly endless applications when it comes to marketing, but also some potential risks. Programmatic advertising: Programmatic advertising is the automation of the purchasing and placement of ads on websites and applications. What is AI marketing?

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The hard truth of IT metrics

CIO Business Intelligence

You might have heard that if you can’t measure you can’t manage. This is followed by Lewis’s 2nd Law of Metrics: You get what you measure – that’s the risk you take. Anything you don’t measure, you don’t get. Calibrated: No matter who measures what you’re measuring, they must record the same result.

Metrics 95
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Banking on customer experience and security via technology-based innovation

CIO Business Intelligence

I’ll never forget the look on my first mortgage clients’ faces as they signed for their new home – the joy and relief washing over them in equal measure. Workflow automation and data analytics are streamlining document management, cross-checking data, assessing for risk, ensuring regulatory compliance, and so on.