Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. and tell you what are the best key performance indicators (metrics) for them.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

CIO Business Intelligence

JANUARY 23, 2024

For example, McKinsey suggests five metrics for digital CEOs , including the financial return on digital investments, the percentage of leaders’ incentives linked to digital, and the percentage of the annual tech budget spent on bold digital initiatives. As a result, outcome-based metrics should be your guide.

Measurement 123

Measurement Digital Transformation KPI Metrics 123

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Own Existences/Strategies. It would not surprise me.

Metrics 155

Metrics Marketing Strategy Key Performance Indicator 155

Jet Global

APRIL 5, 2021

Enterprises actively use financial modeling to guide their financial planning and strategic decision-making. Financial models offer data-driven, quantitative analysis that tells you where your company stands and where it’s heading. That being said, one model can’t do it all. What Is Financial Modeling?

Modeling 98

Modeling Forecasting Metrics Finance 98

Occam's Razor

AUGUST 11, 2014

In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure our executives have a smarter understanding of a channel's true contribution.

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

datapine

FEBRUARY 4, 2020

Structure your metrics. As with any report you might need to create, structuring and implementing metrics that will tell an interesting and educational data-story is crucial in our digital age. That way you can choose the best possible metrics for your case. Regularly monitor your data. 1) Marketing CMO report.

Reporting 280

Reporting Marketing Advertising Metrics 280

O'Reilly on Data

MAY 1, 2019

Cait O’Riordan discusses the North Star metric the Financial Times uses to drive subscriber growth. Chris Taggart explains the benefits of white box data and outlines the structural shifts that are moving the data world toward this model. Rise of the (advertising) machines. Watch " Rise of the (advertising) machines.".

Advertising 185

Advertising Machine Learning Predictive Analytics Data-driven 185

Jet Global

MAY 15, 2020

A financial Key Performance Indicator (KPI) or metric is a quantifiable measure that a company uses to gauge its financial performance over time. These three statements are data rich and full of financial metrics. The Fundamental Finance KPIs and Metrics – Cash Flow. What is a Financial KPI? Current Ratio. View Guide Now.

Metrics 98

Metrics Finance Reporting KPI 98

Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Display Advertising Opportunity Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis.

Metrics 155

Metrics Reporting IT Advertising 155

Occam's Razor

MAY 5, 2016

Both the non-intelligent advertiser and the non-intelligent publisher. Neither wants to grow up and consider using the data available for Mitch to be smarter about advertising. Relevance in advertising is possible, it is even exciting. You see different models people use to make money there. And, now, whose fault is it?

Metrics 103

Metrics Reporting Analytics Advertising 103

Occam's Razor

JANUARY 4, 2022

We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. Consider that Display advertising is a tiny part of your budget. Conversion Rate obviously is a fine metric.

KPI 127

KPI Advertising Metrics Measurement 127

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Key Performance Indicator Analytics Marketing 159

Occam's Razor

SEPTEMBER 15, 2014

A majority of YouTube consumption is on mobile, yet if there is an advertising or content strategy inside a company for YouTube it rarely accommodates for this reality. Media-Mix Modeling/Experimentation. Mobile content consumption, behavior along key metrics (time, bounces etc.) Many reasons. CEOs still don't get it.

Metrics 141

Metrics Reporting Analytics Marketing 141

FineReport

MARCH 7, 2024

In the realm of big data utilization , we often romanticize its profound impact, envisioning scenarios like precision-targeted advertising, streamlined social security management, and the intelligent evolution of the pharmaceutical sector. Try FineReport Now 1.1 Operational Analysis The methodology proposed by operational analysis is 2A3R.

Dashboards 52

Dashboards Reporting Advertising Statistics 52

Domino Data Lab

AUGUST 10, 2021

Models are the central output of data science, and they have tremendous power to transform companies, industries, and society. At the center of every machine learning or artificial intelligence application is the ML/AI model that is built with data, algorithms and code. The process of creating models is called modeling.

Modeling 64

Modeling IT Risk Management Deep Learning 64

CIO Business Intelligence

MAY 1, 2024

Gen AI takes us from single-use models of machine learning (ML) to AI tools that promise to be a platform with uses in many areas, but you still need to validate they’re appropriate for the problems you want solved, and that your users know how to use gen AI effectively. The other question is how well that will scale across the organization.

Cost-Benefit 135

Cost-Benefit Metrics Insurance Measurement 135

datapine

JULY 26, 2022

Enter small business dashboards and metrics. What Are Small Business Metrics? Small business metrics are performance measurements that provide insights into the progress of different activities and company goals. To get you started on the topic, you can take a look at our post on KPIs vs metrics. Let’s look at some KPIs.

Dashboards 151

Dashboards KPI Metrics Sales 151

datapine

JUNE 7, 2022

But, by knowing what to look for, you can avoid connecting with metrics that will lead your organization down the wrong path. Companies can take advantage of this by omitting years with significant changes in sales to model their earnings to look constant and predictable, masking the true volatility of the market. Follow Convention.

Visualization 267

Visualization Metrics Statistics Dashboards 267

O'Reilly on Data

MAY 14, 2020

Experimentation: It’s just not possible to create a product by building, evaluating, and deploying a single model. In reality, many candidate models (frequently hundreds or even thousands) are created during the development process. Modelling: The model is often misconstrued as the most important component of an AI product.

Management 363

Management Experimentation B2B Machine Learning 363

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

Occam's Razor

AUGUST 12, 2013

than multi-channel attribution modeling. By the time you are done with this post you'll have complete knowledge of what's ugly and bad when it comes to attribution modeling. You'll know how to use the good model, even if it is far from perfect. Multi-Channel Attribution Models. Linear Attribution Model.

Modeling 161

Modeling Optimization Marketing Interactive 161

DataKitchen

NOVEMBER 29, 2021

Model developers will test for AI bias as part of their pre-deployment testing. Quality test suites will enforce “equity,” like any other performance metric. Continuous testing, monitoring and observability will prevent biased models from deploying or continuing to operate. Companies Commit to Remote.

Testing 245

Testing Data Lake Data Architecture Manufacturing 245

CIO Business Intelligence

MARCH 5, 2024

Microsoft says Microsoft 365 Copilot is a general release, but it seems like it’s still in beta with features they advertise on their website that it doesn’t actually do yet,” says Kleinman. They advertise a feature where you can follow a meeting, and then Copilot will join and take notes for you.” Generative AI, IT Strategy

Cost-Benefit 107

Cost-Benefit Advertising Experimentation Software 107

Occam's Razor

APRIL 30, 2018

The Advertising Ecosystem: Passive Consumption. The Advertising Ecosystem: Passive Consumption. These are important questions facets of, and delivery optimization of, the advertising. Over 90% of advertising is passive consumption. almost all of the advertising does not elicit any sort of interactivity.

Advertising 117

Advertising Metrics Measurement Insurance 117

Juice Analytics

APRIL 21, 2021

There are many choices: Dashboards Reports Self-service BI tools Predictive models One-off analyses using slides Spreadsheet models It is a confusing array of ways to deliver data to these data consumers. How much will the raw data be enhanced with analysis, modeling, and pre-digested insights? What’s the right tool for the job?

Advertising 113

Advertising Data-driven Dashboards Predictive Modeling 113

Occam's Razor

AUGUST 13, 2012

Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. I explain three different models (Online to Store, Across Multiple Devices, Across Digital Channels) and for each I've highlighted: 1. That means: All of these metrics are off.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

FineReport

MAY 9, 2023

As a result, you’ll be able to understand key metrics better and lay the groundwork for increasing conversions as a result. That is to say, an effective social media strategy includes creating and sharing engaging content, listening to and engaging with your audience, analyzing the results and running paid social media advertisements.

Reporting 52

Reporting Marketing Advertising Metrics 52

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. There are many spectacular reasons for why Like (and +1s, Followers) is a horrible metric.

Marketing 166

Marketing Metrics Advertising Measurement 166

FineReport

OCTOBER 10, 2020

Smart Connector allows agencies to pull in marketing data from hundreds of source systems in categories such as advertising, audio, calling, display, programmatic, and social (to name a few). . Adaptive Insights was an early user of the software as a service (SaaS) model for business intelligence and corporate performance management.

Reporting 87

Reporting Metrics Dashboards Cost-Benefit 87

AWS Big Data

JUNE 30, 2023

Our integrated campaigns are powered by cutting-edge content creation, digital advertising, web design/development, marketing automation, and analytics. Pay as you go model – Consumption-based pricing ensured flexibility for our customers and us by allowing us to innovate with no monetary risks.

Marketing 52

Marketing Dashboards Advertising ROI 52

CIO Business Intelligence

MAY 16, 2023

AI Opportunities Generative AI is the basis for sophisticated AI models such as ChatGPT and Dall-E. Big Data collection at scale is increasing across industries, presenting opportunities for companies to develop AI models and leverage insights from that data. At the same time, ongoing challenges continue to be voiced online.

Advertising 80

Advertising Recreation/Entertainment Experimentation Enterprise 80

CIO Business Intelligence

MAY 26, 2022

Expectedly, advances in artificial intelligence (AI), machine learning (ML), and predictive modeling are giving enterprises – as well as small/medium-sized businesses – a never-before opportunity to automate their recruitment even as they deal with radical changes in workplace practices involving remote and hybrid work.

Advertising 111

Advertising Machine Learning Software Measurement 111

Occam's Razor

JUNE 7, 2017

And, less than 1% engagement of any kind from that less than 1% reached (identified using the best social media metrics: Conversation Rate, Amplification Rate, Applause Rate ). Consider this as well for all brands… There is no native discovery model on these Social channels. Buy advertising from Facebook. From Snapchat.

Advertising 162

Advertising Marketing B2B ROI 162

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. Step 4: Standard Attribution Models. Step 5: Custom Attribution Modeling. Step 6: Data-driven Attribution Modeling. Step 7: Pan-Existence Modeling. You'll find it here: Digital Metrics Ladder of Awesomeness. Step 1: Optimal Metrics. Tough metrics. Smart metrics.

Metrics 146

Metrics Marketing Optimization Modeling 146

CIO Business Intelligence

MAY 28, 2022

Expectedly, advances in artificial intelligence (AI), machine learning (ML), and predictive modeling are giving enterprises – as well as small/medium-sized businesses – a never-before opportunity to automate their recruitment even as they deal with radical changes in workplace practices involving remote and hybrid work.

Advertising 103

Advertising Machine Learning Software Measurement 103

AWS Big Data

MARCH 26, 2024

The following figure shows some of the metrics derived from the study. You can subscribe to data products that help enrich customer profiles, for example demographics data, advertising data, and financial markets data. Organizations using C360 achieved 43.9% reduction in sales cycle duration, 22.8% faster time to market, and 19.1%

Data Strategy 70

Data Strategy Strategy Data Warehouse Prescriptive Analytics 70

DataRobot

APRIL 20, 2021

In this installment, I’ll cover four key elements of trusted AI that relate to the performance of a model: data quality, accuracy, robustness and stability, and speed. The performance of any machine learning model is tightly linked to the data it was trained on and validated against. Quality Input Means Quality Output.

Measurement 52

Measurement Visualization Advertising Metrics 52