Smart Data Collective

NOVEMBER 5, 2023

Why Are More Companies Investing in Analytics to Bolster their Digital Marketing Strategies? Experts such as Neil Patel have extensive guides on using analytics to get more value out of their marketing strategies. Such data is immensely important to formulate a winning strategy. The benefits are massive.

Marketing 106

Marketing Analytics ROI Data-driven 106

datapine

APRIL 10, 2019

It’s a no surprise videos can serve as a strong and stable base for a successful marketing strategy. of marketing experts has named video marketing as the best content type with the best ROI and 70% of professionals report videos convert better than any other medium. You may pick any metric to measure the success of your video content.

Marketing 121

Marketing Strategy Recreation/Entertainment Publishing 121

Occam's Razor

MAY 2, 2017

I usually ask them back: What are you trying to get done with your digital strategies ? There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. Here are six O, B, A metrics I would recommend for Betabrand’s strategic dashboard.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. It is utilized to effectively communicate a company’s marketing strategy, including research, promotional tactics, goals and expected outcomes. Structure your metrics.

Reporting 280

Reporting Marketing Advertising Metrics 280

datapine

JULY 26, 2022

Enter small business dashboards and metrics. What Are Small Business Metrics? Small business metrics are performance measurements that provide insights into the progress of different activities and company goals. To get you started on the topic, you can take a look at our post on KPIs vs metrics. Let’s look at some KPIs.

Dashboards 151

Dashboards KPI Metrics Sales 151

Occam's Razor

FEBRUARY 9, 2015

When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Traffic Trends Key Metrics Analysis. Display Advertising Opportunity Analysis. Social Strategy Effectiveness. Onsite Behavior Key Metrics Analysis.

Metrics 155

Metrics Reporting IT Advertising 155

datapine

JUNE 7, 2022

From political issues to sports statistics and the recent report you received on the ROI of your company blog, the internet as well as informational reports are flooded with examples of misleading data visualization. But, by knowing what to look for, you can avoid connecting with metrics that will lead your organization down the wrong path.

Visualization 267

Visualization Metrics Statistics Dashboards 267

FineReport

APRIL 26, 2021

There is an old saying in the marketing industry: “I know that half of the advertising costs are wasted, but I don’t know which half is wasted.” Thus, it is efficient to communicate the marketing goals and strategies and evaluate the effectiveness. Online Advertising Performance. Free Download.

Reporting 97

Reporting Marketing Advertising Metrics 97

Smart Data Collective

MAY 28, 2022

This is a stunning ROI. The ROI of data-driven initiatives is very high, which helps companies improve their profitability. You can use data analytics dashboards on your digital advertising platforms to focus on the best converting traffic, such as the PPC keywords that drive the most sales. The average company receives $10.66

Data Analytics 108

Data Analytics Analytics Data mining ROI 108

IBM Big Data Hub

SEPTEMBER 6, 2023

Audience segmentation: AI helps businesses intelligently and efficiently divide up their customers by various traits, interests and behaviors, leading to enhanced targeting and more effective marketing campaigns that result in stronger customer engagement and improved ROI.

Marketing 86

Marketing Technology Advertising ROI 86

Occam's Razor

JUNE 7, 2017

Most of all, I’m excited to frame an important problem, and present solutions that will transform an important part of your marketing strategy. This strategy by businesses lead to what I now call the Zuck Death Spiral. Why is this reality not smacking some sense into your marketing strategy? The Promise of Marketing Utopia.

Advertising 162

Advertising Marketing B2B ROI 162

AWS Big Data

JUNE 30, 2023

Position 2 is a leading US-based growth marketing services provider focused on data-driven strategy and technology to deliver growth with improved return on investment (ROI). Our integrated campaigns are powered by cutting-edge content creation, digital advertising, web design/development, marketing automation, and analytics.

Marketing 52

Marketing Dashboards Advertising ROI 52

datapine

MARCH 18, 2020

and metrics (follows, likes, reach, growth, awareness, post performance, engagements, etc.) By using social media management reporting software to track, measure, and refine your socially-driven efforts, you will make better, swifter, and more informed decisions while maximizing your ROI with every initiative or interaction you make.

Reporting 178

Reporting Dashboards Metrics KPI 178

Smart Data Collective

OCTOBER 5, 2021

More companies are using analytics to expand the reach of their PPC campaigns and improve their ROI. Lead generation is one of the most important roles that marketing plays in your business strategy, so you shouldn’t overlook the benefits of using analytics to accomplish it more effectively.

Analytics 120

Analytics Marketing ROI Testing 120

FineReport

MAY 9, 2023

A successful marketing strategy includes modern business intelligence software and marketing reports that provide detailed data insights. As a result, you’ll be able to understand key metrics better and lay the groundwork for increasing conversions as a result. As a result, your efforts will be better focused.

Reporting 52

Reporting Marketing Advertising Metrics 52

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Business Intelligence And Analytics Lead To ROI. Such business intelligence ROI can come in many forms.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. That is a cheaper systems/platform/data strategy. It is a really good metric. I love bounce rate.

Marketing 166

Marketing Metrics Advertising Measurement 166

Smart Data Collective

JUNE 14, 2022

Advertising platforms like Facebook Ads also have sophisticated audience analytics features that help companies learn more about their target customer. Use Data Analytics to Optimize Your Social Media Strategy. Check Your Metrics. Data analytics tools can help you monitor these metrics much more easily.

Big Data 106

Big Data Data mining Metrics Sales 106

Smart Data Collective

MAY 6, 2021

These are considered to be high intent clicks from the biggest advertising platform in the world. Even the most successful marketing and advertising campaigns miss consumers on their first run. This is one of the best ways to use data to improve your social media marketing strategies. How Can It Help Your Business?

Advertising 70

Advertising Sales Marketing ROI 70

Occam's Razor

MARCH 10, 2015

It is all just business analysis – with digital being a dominant factor in influence ( marketing, advertising, experiences, connections, relationships et. Hence, we are able to get three more metrics that help us understand how the lead progressed through rest of the lead nurturing process. Business analysis. No digital.

Strategy 151

Strategy Analytics Measurement Business Analysis 151

Occam's Razor

NOVEMBER 2, 2015

" The second question was never answered either, but because all businesses know is how to pimp that became their default strategy. if yes, what should your content (and marketing) strategy be. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

datapine

SEPTEMBER 16, 2022

Now that you’re sold on the power of data analytics in addition to data-driven BI, it’s time to take your journey a step further by exploring how to effectively communicate vital metrics and insights in a concise, inspiring, and accessible format through the power of visualization. back on every dollar spent.

Visualization 304

Visualization Dashboards Data-driven Statistics 304

Occam's Razor

JULY 6, 2015

Over the last year, I've also worked with many companies to drive new and rapid innovation in their digital strategies using the framework. My hope is to better assist you in your own journey in using the framework to unlock imagination, build intent-based audience strategies, deliver joy to them and accelerate business profit.

Measurement 158

Measurement Marketing Metrics Strategy 158

Occam's Razor

DECEMBER 9, 2013

Start investing in your email marketing strategy for extending relationships, and your paid search strategy for brand terms. Expressed by me on behalf of all humans on earth: The world's greatest social media strategy: 1. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Entertain Me 2.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

DECEMBER 3, 2012

But a robust digital marketing strategy for medium- or large-sized businesses encompasses so much more. What is a good way to self-identify gaps in strategy, to discover the mistakes that might be making your strategy sub-optimal? Is Your Digital Strategy Magnificent? But nothing magical had come to me.

Marketing 147

Marketing Advertising Strategy Optimization 147

Occam's Razor

FEBRUARY 22, 2011

Just when you thought you were finally getting more comfortable with website analytics and the metrics you report, here comes the massive explosion of mobile data! At one level it is the normal impressions and clicks data, but on another level we are getting new data and metrics we normally don't use. Couple of quick caveats: 1.

Analytics 113

Analytics Advertising Metrics Measurement 113

Occam's Razor

JUNE 4, 2012

One of the biggest mistakes perpetuated by siloed execution of SEO and PPC strategies is that the groups that own each piece rarely learn from the other party's work. Never create a custom report without Acquisition, Behavior, Outcome metrics. Be insanely relevant (pick the critical few metrics ). Criminal behavior.

Reporting 127

Reporting Analytics Metrics Advertising 127

Occam's Razor

JANUARY 7, 2019

Does Facebook advertising really work better than TV? Same as the #1 on the Analytics list. :) Far too many Marketers ignore this simple strategy to make lots more money. Put up or shut up time for your social media strategy. Focus on social media primarily as a paid media strategy. if you double your impact.

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

CIO Business Intelligence

JANUARY 23, 2024

For example, McKinsey suggests five metrics for digital CEOs , including the financial return on digital investments, the percentage of leaders’ incentives linked to digital, and the percentage of the annual tech budget spent on bold digital initiatives. As a result, outcome-based metrics should be your guide.

Measurement 130

Measurement Digital Transformation KPI Metrics 130

Smart Data Collective

NOVEMBER 1, 2019

A growing number of YouTube marketers are starting to use AI to get a higher ROI. How can tools that rely on machine learning get more leverage from your video marketing strategy? YouTube relies heavily on AI to deliver content, so you need to maintain decent engagement metrics to keep your content at the top of the feed.

Marketing 44

Marketing Technology Interactive Advertising 44

Occam's Razor

APRIL 13, 2015

You can easily see how this will influence your marketing and advertising strategy – ad content, ad targeting and so much more. And, in this case, if you use Google's display advertising platforms, you can integrate with them and buy ads specifically to target your high value segments.

Analytics 155

Analytics Reporting Metrics Slice and Dice 155

datapine

OCTOBER 10, 2019

And if you’re looking to make a dashboard to outline return on marketing investment (ROMI), your visualizations, design, and metrics would be very different from those featured in a marketing channel engagement report. Looking at total digital advertising spent and the revenue. e) How are they currently viewing these KPIs?

Dashboards 146

Dashboards Visualization Sales Metrics 146

Occam's Razor

AUGUST 13, 2012

Bjoern Sjut3: My main issue at the moment: How will multi-channel funnels and ROI calculations work in a multi device world? That means: All of these metrics are off. This is exactly why the Page Value metric (in the past called $index value) was created. Pick metrics that matter. That is the solution. Hopefully soon!

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

APRIL 21, 2014

We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Business/Strategy Challenges. Strategy one… Prioritize by where you will make money for your client quickly. strategies). Let's do this! Glenn Walker.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

JANUARY 30, 2012

When it comes to data analysis, you are usually more likely to see me share guidance on advanced segmentation or custom reports or advanced social metrics or controlled experiments or economic value or competitive intelligence or web analytics maturity or one of an infinite number of difficult, if hugely rewarding, things. Not today.

Analytics 145

Analytics Dashboards Metrics Key Performance Indicator 145

bridgei2i

MAY 19, 2021

I started as an advertising, creative director, then moved on to marketing communications and then moved to marketing. So with this data revolution, you know, gaining so much momentum, you know, and everybody investing in analytics, and with ROI also becoming more and more tangible, how is the charter of GICs really changed?

Enterprise 75

Enterprise Digital Transformation Marketing Cost-Benefit 75

Domino Data Lab

JUNE 23, 2019

Ensure that product managers work on projects that matter to the business and/or are aligned to strategic company metrics. Another pattern that I’ve seen in good PMs is that they’re very metric-driven. And then you’ll do a lot of work to get it out and then there’ll be no ROI at the end.

Management 110

Management Machine Learning Experimentation Metrics 110