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Analytics Technology Redefines Social Media Marketing in Sports

Smart Data Collective

Analytics technology has been a huge gamechanger for the sports industry. billion on analytics last year. Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA. We will also cover some of the changes brought on by data analytics.

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Data-Driven Marketing Strategies to Supercharge eCommerce Businesses

Smart Data Collective

Big data has become a highly invaluable aspect of modern business. More companies are using sophisticated data analytics and AI tools to overhaul their business models. Some industries have become more dependent on big data than others. New advances in data technology have been especially beneficial for marketing.

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Using Data-Driven Lean Thinking to Optimize Business Processes

Smart Data Collective

Data-driven decision-making has become a major element of modern business. A growing number of businesses use big data technology to optimize efficiency. However, companies that have a formal data strategy are still in the minority. Furthermore, only 13% of companies are actually delivering on their data strategy.

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Become More Data-Driven by Evolving Analytics Workloads

CIO Business Intelligence

Data-driven organizations understand that data, when analyzed, is a strategic asset. Organizations are expected to experience 30-40% data growth annually , which creates greater data protection responsibility and increases the data management burden. Cloudera and Dell Technologies for More Data Insights.

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The Importance of Analytics in Digital Marketing

Smart Data Collective

Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. Why Are More Companies Investing in Analytics to Bolster their Digital Marketing Strategies?

Marketing 107
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What to Look for in a Data-Savvy Fintech Marketing Agency

Smart Data Collective

Big data technology has changed the future of marketing in a multitude of ways. A growing number of organizations are leveraging big data to get higher ROIs from their organic and paid marketing campaigns. As a result, companies around the world spent over $52 billion on data-driven marketing solutions in 2021.

Marketing 137
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5 Ways CMOs Must Exploit the Benefits of Data Analytics

Smart Data Collective

We have talked about the benefits of using big data in the marketing profession in the past. CMOs Are Investing in the Benefits of Big Data. The market for marketing analytics technology is growing nearly 14% a year. They can use the data from these platforms to optimize their strategies accordingly.