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The Importance of Analytics in Digital Marketing

Smart Data Collective

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.

Marketing 105
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4 Data Analytics Tools for Property Market Valuations

Smart Data Collective

Data analytics technology has proven to be very useful for the real estate sector. In order to make the most of data analytics in the real estate sector, it is important to be familiar with the different tools and types of data that can be used. Data Analytics is Transforming the Real Estate Sector.

Marketing 123
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Top eCommerce Metrics for Online Businesses to Study with Analytics

Smart Data Collective

Analytics technology is very important for online businesses. You need to pay close attention to analytics data on various KPIs to determine whether your strategy is working well and what tweaks need to be made. Analytics data can be very useful for companies trying to create profitable online business models.

Metrics 129
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Using Instagram Highlight Covers in Your Data-Driven Marketing Strategy

Smart Data Collective

Modern marketing strategies rely heavily on big data. Big data is even more important for companies that depend on social media marketing. Geoffrey Moore tweeted about this in 2012 when he said: “Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.”.

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Data Analytics Helps Marketers Make the Most of Instagram Stories

Smart Data Collective

Big data technology has significantly changed the marketing profession over the last few years. One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI.

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Position2’s Arena Calibrate helps customers drive marketing efficiency with Amazon QuickSight Embedded

AWS Big Data

Position 2 is a leading US-based growth marketing services provider focused on data-driven strategy and technology to deliver growth with improved return on investment (ROI). The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain.

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A Guide To The Top 14 Types Of Reports With Examples Of When To Use Them

datapine

With this information in hand, businesses can build strategies based on analytical evidence and not simple intuition. With the use of the right BI reporting tool businesses can generate various types of analytical reports that include accurate forecasts via predictive analytics technologies.

Reporting 201