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Analytics Technology Redefines Social Media Marketing in Sports

Smart Data Collective

Analytics technology has been a huge gamechanger for the sports industry. billion on analytics last year. Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA. Analytics technology has made it easier than ever to monitor fan engagement.

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Advances in Data Analytics Key to Business Website Optimization

Smart Data Collective

Data analytics technology has had a profound effect on the nature of customer engagement. Analytics is especially important for companies trying to optimize their online presence. Website optimization is absolutely vital for any brand striving to do business online. Optimize for mobile.

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Benefits of Using Analytics to Optimize Your Telemarketing Strategy  

Smart Data Collective

Any company that wants to implement a successful marketing strategy needs to invest in analytics technology. We have talked extensively about the importance of analytics in online marketing, but it can be just as important for traditional marketing strategies as well. This is why tele-sales has such a poor success rate.

Strategy 101
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Using Data-Driven Lean Thinking to Optimize Business Processes

Smart Data Collective

A growing number of businesses use big data technology to optimize efficiency. While there are various interpretations or models to address such problems, Lean Thinking can contribute to the implementation of more optimal projects for a business. Many data-driven companies are using QR codes to track sales.

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4 Ways to Use Analytics to Measure and Optimize Business Growth

Smart Data Collective

Data analytics has upended the world of business in countless ways. A growing number of businesses are discovering new applications for data analytics technology as they strive to streamline operations and boost their bottom lines. Data Analytics Can Help Businesses Meet their Growth Objectives.

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Managing Seasonal Fluctuations in Retail with Analytics

Smart Data Collective

Data analytics technology has helped retail companies optimize their business models in a number of ways. One of the biggest benefits of data analytics is that it helps companies improve stability during times of uncertainty. There are a number of huge benefits of using data analytics to identify seasonal trends.

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5 Ways CMOs Must Exploit the Benefits of Data Analytics

Smart Data Collective

The market for marketing analytics technology is growing nearly 14% a year. The demand for data analytics technology in the marketing will continue to grow as more executives recognize its benefits. Data analytics technology is very helpful for companies trying to optimize their social media marketing strategy.