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Two Downs Make Two Ups: The Only Success Metrics That Matter For Your Data & Analytics Team

DataKitchen

How to measure your data analytics team? So it’s Monday, and you lead a data analytics team of perhaps 30 people. But wait, she asks you for your team metrics. Like most leaders of data analytic teams, you have been doing very little to quantify your team’s success. Forty-five metrics!

Metrics 130
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eCommerce Brands Use Data Analytics for Conversion Rate Optimization

Smart Data Collective

E-commerce businesses around the world are focusing more heavily on data analytics. billion on analytics last year. There are many ways that data analytics can help e-commerce companies succeed. One benefit is that they can help with conversion rate optimization.

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NHL turns to venue metrics data to drive sustainability

CIO Business Intelligence

To reduce its carbon footprint and mitigate climate change, the National Hockey League (NHL) has turned to data and analytics to gauge the sustainability performance of the arenas where its teams play. Sustainability is all about innovation and business optimization. SAP is the technical lead on NHL Venue Metrics.

Metrics 144
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The Role of Data Analytics in Football Performance

Smart Data Collective

We have talked extensively about the many industries that have been impacted by big data. many of our articles have centered around the role that data analytics and artificial intelligence has played in the financial sector. However, many other industries have also been affected by advances in big data technology.

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Data-Driven Organizations Must Use Talent Analytics Wisely

Smart Data Collective

Analytics is undoubtedly changing the future of the business world. We have talked about a number of the ways that business leaders are investing in big data technology and analytics. The market for talent analytics is projected to be worth $1.8 Big data analytics can help firms save money.

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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. This should not be news to you.

Metrics 156
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The Basic Guide to Marketing Analytics and Data-Driven Marketing

Smart Data Collective

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. The process of Marketing Analytics consists of data collection, data analysis, and action plan development.