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10 Essential Data-Driven B2B Email Marketing Strategies

Smart Data Collective

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. Always Provide Value.

B2B 107
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Large Language Models Take AI World By Storm

David Menninger's Analyst Perspectives

First, the amount of data they can collect and store has increased dramatically while the cost of analyzing these large amounts of data has decreased dramatically. Data-driven organizations need to process data in real time which requires AI. Several factors have contributed to this evolution.

Modeling 144
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Only One Problem To Solve for Successful Data and Analytics

DataKitchen

These three objectives are interconnected and essential to the success of any data team. Delivering insight to customers without error is critical to the success of any data team. The team must ensure that the data they are working with is clean and accurate and that the analysis created from it is rigorous and reliable.

Analytics 130
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eCommerce Brands Use Data Analytics for Conversion Rate Optimization

Smart Data Collective

E-commerce businesses around the world are focusing more heavily on data analytics. billion on analytics last year. There are many ways that data analytics can help e-commerce companies succeed. One report found that global e-commerce brands spent over $16.7 Some of the most important is conversion rates.

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How Gupshup built their multi-tenant messaging analytics platform on Amazon Redshift

AWS Big Data

Objective Gupshup wanted to build a messaging analytics platform that provided: Build a platform to get detailed insights, data, and reports about WhatsApp/SMS campaigns and track the success of every text message sent by the end customers. Additionally, extract, load, and transform (ELT) data processing is sped up and made easier.

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Top 8 predictive analytics tools compared

CIO Business Intelligence

What are predictive analytics tools? Predictive analytics tools blend artificial intelligence and business reporting. The quality of predictions depends primarily on the data that goes into the system — the old slogan from the mainframe years, “garbage in, garbage out”, still holds today. Top predictive analytics tools compared.

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The top 15 big data and data analytics certifications

CIO Business Intelligence

Data and big data analytics are the lifeblood of any successful business. Getting the technology right can be challenging but building the right team with the right skills to undertake data initiatives can be even harder — a challenge reflected in the rising demand for big data and analytics skills and certifications.

Big Data 126