CIO Business Intelligence

NOVEMBER 15, 2022

Experiment with the “highly visible and highly hyped”: Gartner repeatedly pointed out that organisations that innovate during tough economic times “stay ahead of the pack”, with Mesaglio in particular calling for such experimentation to be public and visible.

Digital Transformation 141

Digital Transformation Experimentation Risk Metrics 141

Octopai

OCTOBER 26, 2022

Data-driven organizations are a bad idea. Using data to drive your organization is wonderful. But data, at best, can only be a powerful vehicle, or a reliable GPS system. Except sometimes we call organizations “data-driven” when really the data is driving them up the wall. And it should be.

Data Quality 52

Data Quality Data Analytics Analytics Manufacturing 52

Occam's Razor

JULY 24, 2018

The universe of digital analytics is massive and can seem as complex as the cosmic universe. Even simple questions like “ How effective is our analytics strategy? Soon, your digital analytics strategic framework that you hoped would provide a true north to the analytics strategy question looks like this ….

Analytics 93

Analytics Metrics Strategy Measurement 93

CIO Business Intelligence

FEBRUARY 21, 2024

One is knowledge of the emerging mega trends in technology — data, AI, and machine learning — and the other is understanding organizational culture needed to advance the technology goals and to inspire contributors,” he says. We’ve done a lot of experimentation on these adaptive tools that use AI,” says Ventimiglia.

Recreation/Entertainment 131

Recreation/Entertainment Experimentation Modeling Data-driven 131

DataRobot Blog

OCTOBER 18, 2022

Organizations are looking for AI platforms that drive efficiency, scalability, and best practices, trends that were very clear at Big Data & AI Toronto. DataRobot Booth at Big Data & AI Toronto 2022. Monitoring and Managing AI Projects with Model Observability. Accelerating Value-Realization with Industry Specific Use Cases.

Big Data 96

Big Data Forecasting Experimentation Metrics 96

AWS Big Data

NOVEMBER 2, 2023

GoDaddy is a data-driven company, and getting meaningful insights from data helps us drive business decisions to delight our customers. As a part of this vision, GoDaddy’s Data & ML Platform team plans to use EMR Serverless as one of the compute solutions under the hood.

Cost-Benefit 85

Cost-Benefit Big Data Testing Optimization 85

Cloudera

APRIL 9, 2021

This blog series follows the manufacturing and operations data lifecycle stages of an electric car manufacturer – typically experienced in large, data-driven manufacturing companies. The first blog introduced a mock vehicle manufacturing company, The Electric Car Company (ECC) and focused on Data Collection.

Machine Learning 98

Machine Learning Forecasting Manufacturing Predictive Analytics 98

CIO Business Intelligence

MAY 16, 2023

It surpasses blockchain and metaverse projects, which are viewed as experimental or in the pilot stage, especially by established enterprises. The inherent capabilities of AI–to process vast amounts of data and use learned intelligence to make decisions with extraordinary speed–enable opportunities uncovered through digital listening.

Advertising 94

Advertising Recreation/Entertainment Experimentation Enterprise 94

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? Be data driven?" Be data driven?"

KPI 124

KPI Metrics Measurement ROI 124

Sisense

JANUARY 21, 2020

Everyone wants to get more out of their data, but how exactly to do that can leave you scratching your head. Our BI Best Practices demystify the analytics world and empower you with actionable how-to guidance. How can good data lead to faulty conclusions? However, it can also produce incorrect results if translated poorly.

Testing 104

Testing Risk Data-driven Statistics 104

Occam's Razor

DECEMBER 9, 2009

It is rare for me to work with a organization where the root cause for their faith based decision making (rather than data driven) was not the org structure. Surprisingly it is often not their will to use data, that is there in many cases. Let me hasten to add that this, web analytics ownership, does not exist in a vacuum.

Analytics 95

Analytics Data-driven Marketing Sales 95

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. It is not just a business book, though every dna strand in this book is more about online marketing than online analytics.

Analytics 71

Analytics Metrics Measurement Testing 71

AWS Big Data

FEBRUARY 12, 2024

Objective Gupshup wanted to build a messaging analytics platform that provided: Build a platform to get detailed insights, data, and reports about WhatsApp/SMS campaigns and track the success of every text message sent by the end customers. Additionally, extract, load, and transform (ELT) data processing is sped up and made easier.

Data Warehouse 97

Data Warehouse Analytics Snapshot Cost-Benefit 97

O'Reilly on Data

MAY 14, 2020

AI PMs should enter feature development and experimentation phases only after deciding what problem they want to solve as precisely as possible, and placing the problem into one of these categories. Experimentation: It’s just not possible to create a product by building, evaluating, and deploying a single model.

Management 363

Management Experimentation B2B Machine Learning 363

datapine

MAY 20, 2020

A CRM dashboard is a centralized hub of information that presents customer relationship management data in a way that is dynamic, interactive, and offers access to a wealth of insights that can improve your consumer-facing strategies and communications. Let’s look at this in more detail. What Is A CRM Report?

Dashboards 265

Dashboards Reporting KPI Visualization 265

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. Five Reasons Why You Should Buy Web Analytics: An Hour A Day: Web Analytics: An Hour A Day for the first time provides a Practitioner's in the trenches perspective on web analytics. There I said it.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Tag your mobile website.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

JULY 6, 2016

Analysts, honestly, make the world go round when it comes to any successful business – yes, data is that important. Today's post is an adjacent mistake: The cardinal sin of spending too much time with data and in reports! But, perhaps I'm at fault for creating the problem of you spending all your time with data.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

datapine

FEBRUARY 4, 2020

Today’s digital data has given the power to an average Internet user a massive amount of information that helps him or her to choose between brands, products or offers, making the market a highly competitive arena for the best ones to survive. First things first – organizing and prioritizing your marketing data.

Reporting 280

Reporting Marketing Advertising Metrics 280

DataKitchen

APRIL 13, 2021

This is not surprising given that DataOps enables enterprise data teams to generate significant business value from their data. Companies that implement DataOps find that they are able to reduce cycle times from weeks (or months) to days, virtually eliminate data errors, increase collaboration, and dramatically improve productivity.

Testing 307

Testing Machine Learning Consulting Data Quality 307

Rocket-Powered Data Science

JULY 6, 2021

In at least one way, it was not different, and that was in the continued development of innovations that are inspired by data. This steady march of data-driven innovation has been a consistent characteristic of each year for at least the past decade.

Machine Learning 279

Machine Learning Data-driven IoT Deep Learning 279

Occam's Razor

DECEMBER 12, 2016

There is, almost literally, an unlimited number of things you could focus on to create a high impact data-influenced organization. And, as if unlimited is not enough, nearly every month your analytics vendors release new features, you discover new analytics solutions, and as your business is more successful (hurray!)

Analytics 141

Analytics Data-driven Strategy Consulting 141

AWS Big Data

JULY 20, 2023

With data becoming the driving force behind many industries today, having a modern data architecture is pivotal for organizations to be successful. In this post, we describe Orca’s journey building a transactional data lake using Amazon Simple Storage Service (Amazon S3), Apache Iceberg, and AWS Analytics.

Data Lake 84

Data Lake Analytics Snapshot Optimization 84

Sisense

MAY 18, 2021

If marketing were an apple pie, data would be the apples — without data supporting your marketing program, it might look good from the outside, but inside it’s hollow. In a recent survey from Villanova University, 100% of marketers said data analytics has an essential role in marketing’s future.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. Without large amounts of labeled training data solving most AI problems is not possible.

Management 110

Management Machine Learning Experimentation Metrics 110

Corinium

APRIL 25, 2019

Ahead of the Chief Data Analytics Officers & Influencers, Insurance event we caught up with Dominic Sartorio, Senior Vice President for Products & Development, Protegrity to discuss how the industry is evolving. The last 10+ years or so have seen Insurance become as data-driven as any vertical industry.

Insurance 150

Insurance Risk IoT Cost-Benefit 150

AWS Big Data

NOVEMBER 14, 2023

Data is a key strategic asset for every organization, and every company is a data business at its core. However, in many organizations, data is typically spread across a number of different systems such as software as a service (SaaS) applications, operational databases, and data warehouses.

IoT 55

IoT Data-driven Data Lake Data Strategy 55

Domino Data Lab

FEBRUARY 4, 2019

In Paco Nathan ‘s latest column, he explores the role of curiosity in data science work as well as Rev 2 , an upcoming summit for data science leaders. Welcome back to our monthly series about data science. and dig into details about where science meets rhetoric in data science. Introduction.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

OCTOBER 23, 2006

The title of my presentation at the Washington DC Emetrics summit was: Creating a Data Driven Web Decision Making Culture – Lessons, Tips, Insights from a Practitioner. 0 Ownership of web analytics: Business. Seven Steps to Creating a Data Driven Decision Making Culture…… Slide 1: Decision Making Landscape.

Data-driven 117

Data-driven Metrics KPI Reporting 117

FineReport

APRIL 24, 2024

Learn Data Visualization Understanding the Importance of Visualizing Data Data visualization is a powerful tool for conveying complex information in a clear and impactful manner. Whether it’s through charts, graphs, maps, or other visual formats, mastering data visualization is crucial for anyone working with data.

Visualization 52

Visualization Dashboards Interactive Data-driven 52

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. Here are ten web analytics ground truths… 1. Part of it fueled by Vendors.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

MAY 27, 2015

A data-first strategy is a winning formula. The content of the letter could be customized to Stephanie's data/behavior. even if you've never visited the site) has access to tons of intent signals from you right now, tons of third-party cookies that litter your browser right now, and immense Big Data and algorithms.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

FEBRUARY 28, 2017

A story where data is the hero, followed by two mind-challenging business-shifting ideas. To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. Metrics matter. What do you think happened?

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. The questions reveal a bunch of things we used to worry about, and continue to, like data quality and creating data driven cultures. EU Cookies!)

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) There is lots of missing data. And as if that were not enough, there is lots of unknowable data. The simplest way to start is to look at your Assisted Conversions report in Google Analytics. " low.

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

JULY 26, 2010

Suggestions that might increase the probability that you'll bump into things that might be insightful, and communicate data more effectively. The data is easily available in the web analytics tool so why not. But for most other types of businesses the final success does not exist in web analytics tool. Here we go. #1:

Metrics 96

Metrics Measurement Dashboards Reporting 96

Occam's Razor

JULY 1, 2008

This post bravely attempts to: 1 ] Highlight the importance of holistic multichannel analytics. That's why multichannel analytics is so important. Framing the online to offline "data" problem: Why is quantifying offline impact such a problem? Not impossible. Two words: Primary Key. Well just assume. :).

Analytics 116

Analytics Measurement Marketing Sales 116