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eCommerce Brands Use Data Analytics for Conversion Rate Optimization

Smart Data Collective

E-commerce businesses around the world are focusing more heavily on data analytics. billion on analytics last year. There are many ways that data analytics can help e-commerce companies succeed. One benefit is that they can help with conversion rate optimization.

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10 Essential Data-Driven B2B Email Marketing Strategies

Smart Data Collective

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. Always Provide Value.

B2B 109
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Top 8 predictive analytics tools compared

CIO Business Intelligence

What are predictive analytics tools? Predictive analytics tools blend artificial intelligence and business reporting. The quality of predictions depends primarily on the data that goes into the system — the old slogan from the mainframe years, “garbage in, garbage out”, still holds today. Top predictive analytics tools compared.

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The top 15 big data and data analytics certifications

CIO Business Intelligence

Data and big data analytics are the lifeblood of any successful business. Getting the technology right can be challenging but building the right team with the right skills to undertake data initiatives can be even harder — a challenge reflected in the rising demand for big data and analytics skills and certifications.

Big Data 126
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Bringing an AI Product to Market

O'Reilly on Data

It’s often difficult for businesses without a mature data or machine learning practice to define and agree on metrics. Fair warning: if the business lacks metrics, it probably also lacks discipline about data infrastructure, collection, governance, and much more.) Agreeing on metrics. Don’t expect agreement to come simply.

Marketing 362
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DataOps Observability and Automation to the Rescue!

DataKitchen

Data Team members, have you ever felt overwhelmed? At DataKitchen, we’re trying to give people the tools and best practices to help them succeed with data and keep their job enjoyable and rewarding. With DataOps, data teams can ship data analytics systems faster and more confidently.

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DS Smith sets a single-cloud agenda for sustainability

CIO Business Intelligence

Much of our digital agenda is around data. The migration, still in its early stages, is being designed to benefit from the learned efficiencies, proven sustainability strategies, and advances in data and analytics on the AWS platform over the past decade. Before we were quite fragmented across different technologies.