CIO Business Intelligence

JANUARY 10, 2024

Optimizing cloud investments requires close collaboration with the rest of the business to understand current and future needs, building effective FinOps teams, partnering with providers, and ongoing monitoring of key performance metrics. Refactoring applications to take advantage of cloud-native services is vital to maximizing cloud ROI.

Cost-Benefit 124

Cost-Benefit Measurement Optimization Metrics 124

Smart Data Collective

NOVEMBER 26, 2021

With the “big data” or insurmountable, high-volume amount of information, data analytics plays a crucial role in many business aspects, including revenue marketing. Data analytics refers to the systematic computational analysis of statistics or data. When companies use data analytics, the processing of data is lightning fast.

Marketing 109

Marketing Data Analytics Key Performance Indicator Analytics 109

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. So to imply the ROI in Step 4 is sub-optimal. Gets more Likes. It was huge.

Advertising 165

Advertising ROI Metrics Marketing 165

datapine

SEPTEMBER 29, 2022

5) How Do You Measure Data Quality? quintillion bytes of data being produced on a daily basis and the wide range of online data analysis tools in the market, the use of data and analytics has never been more accessible. More generally, low-quality data can impact productivity, bottom line, and overall ROI. Table of Contents.

Data Quality 241

Data Quality Metrics Data-driven Management 241

datapine

OCTOBER 11, 2023

3) Top 15 Warehouse KPIs Examples 4) Warehouse KPI Dashboard Template The use of big data and analytics technologies has become increasingly popular across industries. Being able to inform your strategies with actual facts instead of intuition will enable you to optimize your resources and ensure you are continuously improving.

Metrics 217

Metrics KPI Management Cost-Benefit 217

Occam's Razor

JULY 6, 2015

A thing three that shares optimally aligned See-Think-Do-Care metrics! There is a ton of pressure to show ROI, in 24 hours (!!). We can talk about Content AND Marketing AND Measurement. Once you have a critical-enough marketing budget (this could be $10k, really the bar is quite low), you should have measurement strategy.

Measurement 158

Measurement Marketing Metrics Strategy 158

CIO Business Intelligence

JUNE 9, 2023

Without it, businesses incur steep costs, but the downside, or costs, are often unclear because calculating data management’s return on investment (ROI), or upside, is a murky exercise. For many organizations, the real challenge is quantifying the ROI benefits of data management in terms of dollars and cents.

Strategy 116

Strategy Management Key Performance Indicator ROI 116

Smart Data Collective

JANUARY 27, 2022

They have heard that big data can be useful, so they invest in it without much consideration for their ROI. 1 Equip Your Employees with the Right Data Analytics Tools. One of the best ways to make the most of your IT budget is by equipping your employees with the right data analytics tools. What are you waiting for?

Optimization 103

Optimization IT Big Data Cost-Benefit 103

Smart Data Collective

DECEMBER 17, 2021

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. The process of Marketing Analytics consists of data collection, data analysis, and action plan development.

Marketing Analytics 92

Marketing Analytics Marketing Data-driven Analytics 92

Smart Data Collective

APRIL 5, 2022

Data analytics has led to a huge shift in the marketing profession. Search engine marketers must be data analytics experts if they hope to create value for their customers. You have to vet a search engine marketing firm carefully before hiring them to make sure they understand data analytics and can use it to their advantage.

Marketing 124

Marketing Data Analytics Analytics Advertising 124

Sisense

JUNE 24, 2021

Organizations are now turning to digital innovations such as AI-infused analytics platforms to enhance and grow the knowledge of their teams and talent. Understanding data on learning habits and preferences is key to optimizing learning and development (L&D) outcomes in the evolving workplace. Get insights from data faster!

Analytics 83

Analytics Measurement Dashboards Optimization 83

Smart Data Collective

JANUARY 11, 2023

One tourist company utilized data analytics to boost website conversions by 40%. Use AI and Data Analytics for Video Marketing. This is one of the reasons that data analytics is so important. You can use analytics to measure the engagement of your video content and optimize it accordingly.

Data-driven 97

Data-driven Marketing Advertising Big Data 97

Smart Data Collective

SEPTEMBER 30, 2021

Analytics technology is essential to the success of modern marketing. In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally.

Analytics 100

Analytics Marketing Sales Analytics Technologies 100

datapine

APRIL 12, 2023

Incremental Sales Calculation As mentioned, incremental sales are used by businesses as a key performance indicator to measure the financial success of their promotional efforts. Explore our sales analytics software for a 14-days free trial today! But how do you calculate the impact of your promotional strategies?

Sales 176

Sales KPI Metrics Cost-Benefit 176

CIO Business Intelligence

MAY 9, 2023

Like most CIOs you’ve no doubt leaned on ROI, TCO and KPIs to measure the business value of your IT investments. Those Three Big Acronyms are still important for fine-tuning your IT operations, but success today is increasingly measured in business outcomes. Maybe you’ve even surpassed expectations in each of these yardsticks.

ROI 126

ROI Cost-Benefit KPI Uncertainty 126

Smarten

MAY 5, 2023

Embedded BI Goes Beyond Technology ROI to Improve Clarity, Agility and Productivity! Enterprise Strategy Group reports that embedded analytics can provide 50% lower upfront development costs and 83% lower support costs, thereby improving return on investment (ROI). It isn’t possible to anticipate every need.

ROI 67

ROI Cost-Benefit Software Reporting 67

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.

Measurement 128

Measurement Metrics Analytics Marketing 128

Smart Data Collective

APRIL 24, 2019

Investing in analytics isn’t something to take lightly, but companies that do it well can set themselves up for success they didn’t even know was attainable. Who’s Using Analytics in Manufacturing? Broadly speaking, big data analytics is your company’s ticket to efficiency and productivity improvements.

Analytics 98

Analytics Manufacturing Cost-Benefit Internet of Things 98

datapine

MAY 21, 2019

Data analytics isn’t just for the Big Guys anymore; it’s accessible to ventures, organizations, and businesses of all shapes, sizes, and sectors. The power of data analytics and business intelligence is universal. The best entrepreneurs are combining intuition with analytics.

Business Intelligence 183

Business Intelligence Cost-Benefit Dashboards Slice and Dice 183

AWS Big Data

MARCH 7, 2023

This post provides guidance on how to build scalable analytical solutions for gaming industry use cases using Amazon Redshift Serverless. They should also provide optimal performance with low or no tuning. The following diagram is a conceptual analytics data hub reference architecture. Data repositories represent the hub.

Analytics 70

Analytics Data Warehouse Data Lake Metadata 70

datapine

JULY 6, 2022

2) How To Measure Productivity? For years, businesses have experimented and narrowed down the most effective measurements for productivity. Use our 14-day free trial and start measuring your productivity today! In shorter words, productivity is the effectiveness of output; metrics are methods of measurement.

Measurement 243

Measurement Metrics KPI Sales 243

datapine

JULY 26, 2022

Today, thanks to the rise of self-service BI tools, the analytical doors have been opened to a wider audience. Small business metrics are performance measurements that provide insights into the progress of different activities and company goals. Marketing ROI. What Are Small Business Metrics? Conversion rate. click to enlarge**.

Dashboards 151

Dashboards KPI Metrics Sales 151

IBM Big Data Hub

SEPTEMBER 6, 2023

Audience segmentation: AI helps businesses intelligently and efficiently divide up their customers by various traits, interests and behaviors, leading to enhanced targeting and more effective marketing campaigns that result in stronger customer engagement and improved ROI.

Marketing 86

Marketing Technology Advertising ROI 86

datapine

JANUARY 24, 2021

By asking the right questions, utilizing sales analytics software that will enable you to mine, manipulate and manage voluminous sets of data, generating insights will become much easier. This genie (who we’ll call Data Dan) embodies the idea of a perfect data analytics platform through his magic powers. Giving the most ROI?

IT 317

IT Statistics KPI Data-driven 317

Occam's Razor

JANUARY 21, 2009

Why just measure conversions as one purchase or conversions just as a submission of a lead or opening of an account on facebook / twitter / what ever? Why not measure Visitor behavior after that first purchase / lead / membership sign up (or the first super poke)? Yet it is likely that you are measuring incomplete success.

Measurement 75

Measurement Analytics Metrics Key Performance Indicator 75

CIO Business Intelligence

AUGUST 23, 2022

An optimized network planning experience along with scalability and sustainability built-in, and a simple monthly payment with no upfront capital expenditure. Technology that minimizes operational risk and provides advanced data management and protection that spans the entire edge-to-core continuum. Transitioning to Business Value .

Cost-Benefit 105

Cost-Benefit Business Objectives ROI Risk 105

Smart Data Collective

JULY 31, 2019

Link building is one of the best online marketing strategies in use today, thanks to its synergy with other marketing strategies and its incredibly high return on investment (ROI). By relying on Google Analytics , you can accurately measure the number of visitors you get from each referring domain, as well as each individual link.

ROI 79

ROI Measurement Metrics Publishing 79

Cloudera

JANUARY 5, 2021

Website Operations —Analyze website operations to improve efficiencies in order fulfillment service levels, optimize delivery options offered. Retail supply chains are a recognized and proven source of ROI when data analytics are leveraged to improve forecast accuracy and product availability.

Forecasting 90

Forecasting Cost-Benefit Sales Unstructured Data 90

CIO Business Intelligence

SEPTEMBER 11, 2023

Additionally, members of the C-suite participate in monthly sprint sessions detailing the features shipped and the UX analytics that measure feature acceptance, while reinforcing the basic data science tenets and emphasis on value creation, he says. You have to get that understanding first.”

Digital Transformation 135

Digital Transformation ROI Strategy Technology 135

Smart Data Collective

APRIL 5, 2021

Big data can be defined as the large volume of structured or unstructured data that requires processing and analytics beyond traditional methods. Site search analysis is a common analytical technique adopted by web developers to check how a site is performing amongst the consumers and competitors. What is Big Data?

Big Data 106

Big Data IT Data-driven Sales 106

IBM Big Data Hub

JUNE 29, 2023

Enterprises are constantly looking for new ways to optimize performance, increase reliability and extend asset lifespans—all without adding unnecessary costs. First, availability measures the operational capacity of an asset over time. This is why asset reliability is such a critical component of business strategy.

Cost-Benefit 87

Cost-Benefit Measurement Management Predictive Analytics 87

Smart Data Collective

JANUARY 5, 2021

But the question that matters is, how can you measure and analyze the true impact of social activity on your sales funnel? With so many marketing activities and steps in the buyer’s journey taking place on social media, analytics without social data will not yield useful insights. Impact = ROI. What is Social Media Data?

B2B 124

B2B Sales Marketing Big Data 124

Smart Data Collective

APRIL 23, 2019

The savviest marketers are leveraging big data to formulate better insights into the ROI of their influencer campaigns and identify ways to optimize them better. The challenge there is to have an easy, turn-key way to have those partners working with you, and have them track and measure the activity they’re doing,” said.

Big Data 81

Big Data Data mining ROI Marketing 81

CIO Business Intelligence

JANUARY 23, 2024

Regardless of where organizations are in their digital transformation, CIOs must provide their board of directors, executive committees, and employees definitions of successful outcomes and measurable key performance indicators (KPIs). He suggests, “Choose what you measure carefully to achieve the desired results.

Measurement 141

Measurement Digital Transformation KPI Metrics 141

Smart Data Collective

JULY 26, 2023

Companies using big data reportedly have 115% higher ROIs. When selecting the software , look for features such as reporting tools and analytics capabilities. Additionally, evaluate how easy it is to use and how it integrates with other systems and security measures. You are going to need the right infrastructure in place.

Data-driven 72

Data-driven Management Sales Big Data 72

IBM Big Data Hub

JUNE 20, 2023

Valuable assets can be complex and markets are always shifting, so during this phase, it’s important to weigh the depreciation of the current asset against the rising cost of maintaining it in order to calculate its overall ROI. Put simply, it’s about fixing things before they break. appeared first on IBM Blog.

Strategy 78

Strategy Management Cost-Benefit IoT 78

Smart Data Collective

NOVEMBER 29, 2021

Companies that neglect to use data analytics, AI and other forms of big data technology risk falling behind to their competitors. One of the most important benefits of data analytics has been in implementing email marketing strategies. They can also optimize their email marketing strategies with sophisticated data analytics interfaces.

Data-driven 106

Data-driven Marketing Big Data Sales 106