Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. So to imply the ROI in Step 4 is sub-optimal. It is a lovely emotional video (really was!).

Advertising 165

Advertising ROI Metrics Marketing 165

Smart Data Collective

JUNE 25, 2021

Visual marketing dashboards are prime examples of using big data effectively in marketing. In this day and age, all businesses must pay especially close consideration to the performance of their marketing metrics dashboard. Key performance indicators are critical metrics and data that are easy to read and display for further analysis.

Dashboards 91

Dashboards Metrics Marketing Key Performance Indicator 91

Corinium

JUNE 6, 2019

Will you please describe your role at Fractal Analytics? Are you seeing currently any specific issues in the Insurance industry that should concern Chief Data & Analytics Officers? Are you seeing currently any specific issues in the Insurance industry that should concern Chief Data & Analytics Officers?

Insurance 250

Insurance Analytics Forecasting Deep Learning 250

CIO Business Intelligence

JUNE 4, 2024

While artificial intelligence is a key focus at SAP’s user conference, Sapphire, this year, the company has announced that it is also enhancing its Business Technology Platform — application development and automation, data and analytics, integration, and AI capabilities — by adding features to extend its components’ functionality.

IT 107

IT Data Governance ROI Business Objectives 107

Smart Data Collective

MARCH 5, 2021

Data analytics has been a very important aspect of modern marketing strategies. A growing number of companies are using data analytics to reach customers through virtually every channel, including email. Email marketing is even more effective for companies that know how to use data analytics to get the most out of it.

Marketing 144

Marketing Data Analytics Analytics ROI 144

Smart Data Collective

JUNE 16, 2022

Analytics is becoming more important than ever in the world of business. Over 70% of global businesses use some form of analytics. For both reasons, the role of CIOs has to embrace automation and analytical thinking in strategizing the organization’s initiatives. They are using analytics to help drive business growth.

Business Analytics 123

Business Analytics Analytics Forecasting Business Analysis 123

Smart Data Collective

SEPTEMBER 30, 2021

Analytics technology is essential to the success of modern marketing. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally. Instagram marketing is one of the areas that can be highly dependent on analytics technology. This article will delve into this in more detail.

Analytics 102

Analytics Marketing Sales Metrics 102

AWS Big Data

APRIL 18, 2023

Everything from helping veterans with visual impairments gain access to information, to enabling a senior living home resident who had fallen and sustained an injury to immediately alert staff. We wanted a way to measure that impact in a fast, efficient, easily accessible way from a return on investment (ROI) perspective.

Dashboards 84

Dashboards ROI Visualization Metrics 84

datapine

APRIL 12, 2023

Here we explore the meaning and value of incremental sales in the world of business, as well as the additional KPI examples and metrics you should track to ensure ongoing success. Explore our sales analytics software for a 14-days free trial today! Without further ado, let’s get started, first with the incremental sales definition.

Sales 176

Sales KPI Metrics Cost-Benefit 176

Smart Data Collective

APRIL 21, 2022

One of the most important benefits of data analytics pertains to optimizing websites for a good user experience. One study found that the ROI of UX strategies is 9,900%. Data analytics can help with the UX process. Review Analytics Reports to See How Customers Interact with Negative Space.

Data Analytics 117

Data Analytics Analytics Big Data Machine Learning 117

datapine

JULY 26, 2022

Today, thanks to the rise of self-service BI tools, the analytical doors have been opened to a wider audience. Enter small business dashboards and metrics. Powered by data visualizations, small businesses can use them to track performance and ensure steady growth. What Are Small Business Metrics?

Dashboards 151

Dashboards KPI Metrics Sales 151

Smarten

FEBRUARY 3, 2023

Improved visualization and monitoring of KPIs, such as Violation KPI, Exemption KPI, and Automatic Vehicle Classification & Counting (AVCC) KPI. KPI analytics allows establishing metrics to monitor and manage results at every level in the organization. Distribution of reports to users in appropriate formats.

KPI 52

KPI Management Analytics Dashboards 52

datapine

OCTOBER 17, 2019

When these reports are backed up with powerful visualizations developed with a dashboard creator , no information can stay hidden, eliminating thus the possibility of human errors and negative business impact. However, the use of dashboards, big data, and predictive analytics is changing the face of this kind of reporting.

Reporting 263

Reporting Management Dashboards KPI 263

datapine

JANUARY 28, 2020

The ability to monitor, visualize, and analyze relevant data gives today’s businesses, across a host of sectors, the power to understand their prospects, make informed decisions, increase efficiencies, and work towards a set of rewarding long term goals. Best Dashboard Ideas You Can Get Inspiration From. 1) Marketing KPI Dashboard.

Dashboards 199

Dashboards KPI Cost-Benefit Metrics 199

CIO Business Intelligence

JUNE 9, 2023

Without it, businesses incur steep costs, but the downside, or costs, are often unclear because calculating data management’s return on investment (ROI), or upside, is a murky exercise. For many organizations, the real challenge is quantifying the ROI benefits of data management in terms of dollars and cents.

Strategy 105

Strategy Management Key Performance Indicator ROI 105

datapine

JANUARY 7, 2020

Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway. Companies that use data analytics are five times more likely to make faster decisions, based on a survey conducted by Bain & Company. Geoffrey Moore, Author of Crossing the Chasm & Inside the Tornado.

Dashboards 149

Dashboards Reporting KPI Metrics 149

datapine

JANUARY 6, 2022

Through the art of streamlined visual communication, data dashboards permit businesses to engage in real-time and informed decision-making and are key instruments in data interpretation. Data interpretation refers to the process of using diverse analytical methods to review data and arrive at relevant conclusions.

Visualization 246

Visualization Dashboards Cost-Benefit Measurement 246

BizAcuity

FEBRUARY 15, 2019

Sales Analytics in simple terms can be defined as the process used to identify, understand, predict and model sales trends and sales results and in this process of understanding of these trends helps its users in finding improvement points. Sales Analytics in Event Industry – A Perspective View.

Sales 67

Sales Analytics ROI B2B 67

Smart Data Collective

JUNE 30, 2022

Geoffrey Moore tweeted about this in 2012 when he said: “Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.”. Instagram marketing strategies will be far more effective if they utilize data analytics and artificial intelligence. Explaining How Instagram Stories Work.

Data-driven 111

Data-driven Marketing Strategy Big Data 111

Sisense

JUNE 24, 2021

Organizations are now turning to digital innovations such as AI-infused analytics platforms to enhance and grow the knowledge of their teams and talent. A recent study by Learning Pool revealed 76% of mature metrics practices are enabled by technology that integrates data from multiple sources.

Analytics 83

Analytics Measurement Dashboards Optimization 83

datapine

NOVEMBER 5, 2019

By harnessing the insights, information, and metrics that are most valuable to key aspects of your business and understanding how to take meaningful actions from your data, you will ensure your business remains robust, resilient, and competitive. The Link Between Data And Business Performance. What Is A Performance Dashboard In Business?

Dashboards 220

Dashboards Cost-Benefit Sales Metrics 220

datapine

MARCH 19, 2019

Here, we will consider what a mobile dashboard is, the dashboard mobile design, making visualizations on mobile, and real business examples to explain the benefits this most flexible of data-driven technology can offer your business. It offers ease of access through mobile devices, on the go, with critical metrics displayed at-a-glance.

Dashboards 112

Dashboards Visualization Metrics KPI 112

datapine

MAY 21, 2019

Data analytics isn’t just for the Big Guys anymore; it’s accessible to ventures, organizations, and businesses of all shapes, sizes, and sectors. The power of data analytics and business intelligence is universal. The best entrepreneurs are combining intuition with analytics.

Business Intelligence 183

Business Intelligence Cost-Benefit Dashboards ROI 183

datapine

FEBRUARY 14, 2021

That’s why it’s critical to monitor and optimize relevant supply chain metrics. Finally, we will show how to combine those metrics with the help of modern KPI software and create professional supply chain dashboards. Your Chance: Want to visualize & track supply chain metrics with ease?

Metrics 260

Metrics KPI Dashboards Sales 260

datapine

AUGUST 21, 2019

This gives to that sales graph an overall sense of visual contrast which makes it much more digestible at a glance. Yes, no sales team is perfect, and you can always get better at any of these areas, but this graph will help you to identify the “low hanging fruit” where you can invest a little bit of effort to get a large ROI.

Sales 235

Sales Dashboards KPI Visualization 235

datapine

JULY 6, 2022

1) What Are Productivity Metrics? 3) Productivity Metrics Examples. 4) The Value Of Workforce Productivity Metrics. What Are Productivity Metrics? Productivity metrics are measurements used by businesses to evaluate the performance of employees on various activities related to their general company goals.

Measurement 243

Measurement Metrics KPI Sales 243

AWS Big Data

MARCH 7, 2023

This post provides guidance on how to build scalable analytical solutions for gaming industry use cases using Amazon Redshift Serverless. The following diagram is a conceptual analytics data hub reference architecture. This reference architecture partly combines a data hub and data lake to enable comprehensive analytics services.

Analytics 71

Analytics Data Warehouse Data Lake Metadata 71

FineReport

MAY 31, 2023

A financial dashboard, one of the most important types of data dashboards , functions as a business intelligence tool that enables finance and accounting teams to visually represent, monitor, and present financial key performance indicators (KPIs). It reflects the ability of cash or readily realizable assets to cover current liabilities.

Dashboards 52

Dashboards Key Performance Indicator Metrics Visualization 52

datapine

JULY 3, 2019

Here, we’ll examine 18 essential KPIs for social media, explore the dynamics and demonstrate the importance of social metrics in the modern business age with the help of a KPI software , and, finally, wrapping up with tips on how to set KPIs and make the most of your social platforms. Let’s get going. What Are Social Media KPIs?

Metrics 219

Metrics KPI Strategy ROI 219

datapine

OCTOBER 10, 2019

A business dashboard offers at-a-glance insights based on key performance indicators (KPIs) and is an intuitive and visually pleasing way to consume data. If you don’t have the ability (or desire) to ask your end-user what KPIs are valuable to them, our KPI examples and templates will give you a pretty good idea of what metrics you can use.

Dashboards 146

Dashboards Visualization Sales Metrics 146

datapine

MARCH 27, 2019

The ability to visualize real-time market changes. Improving the ROI of your promotional and marketing activities. The pivotal element that sets an experienced data analyst apart from a novice is the ability to understand the concept data on a comprehensive level, including the creation of a complete analytical report.

Management 129

Management Data-driven Dashboards Visualization 129

Sisense

SEPTEMBER 3, 2020

That means that jobs in data big data and data analytics abound. Programming and statistics are two fundamental technical skills for data analysts, as well as data wrangling and data visualization. This includes database modeling, metrics definition, dashboard design , and creating and publishing executive reports.

Statistics 97

Statistics Metrics Visualization Finance 97

BizAcuity

MAY 16, 2022

Fast food companies like Domino’s, McDonald’s and KFC collect massive amounts of data which includes customer data and other key business metrics for their own operations. Such insights can be excellent fuel to marketing strategy, analytics, and campaign optimization. Visual Analytics and Data Visualization.

Business Intelligence 52

Business Intelligence Data mining Visualization Data Lake 52

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. I recommend that periodically you gather folks around you for lunch, pull up Adobe Analytics on the big screen in the conference room, let each person expose one hidden report or feature. Google Analytics Shortcuts: Save Your Complex Views. This hurts my feelings!

Analytics 155

Analytics Reporting Metrics Slice and Dice 155

datapine

APRIL 10, 2019

of marketing experts has named video marketing as the best content type with the best ROI and 70% of professionals report videos convert better than any other medium. There are numerous KPI examples which you can choose from, but here are key metrics for measuring your video content success: Number of views. Engagement and play rate.

Marketing 121

Marketing Strategy Recreation/Entertainment Publishing 121

datapine

MAY 11, 2022

“By visualizing information, we turn it into a landscape that you can explore with your eyes. 90% of the information transmitted to the brain is visual. Data visualization methods refer to the creation of graphical representations of information. That’s where data visualization comes in. A sort of information map.

Visualization 252

Visualization Dashboards Key Performance Indicator Sales 252

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? " ~ Web Metrics: "What is a KPI?

KPI 124

KPI Metrics Measurement ROI 124