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Survey: Marketers embrace AI at expense of metaverse investments

CIO Business Intelligence

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse.

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Position2’s Arena Calibrate helps customers drive marketing efficiency with Amazon QuickSight Embedded

AWS Big Data

Position 2 is a leading US-based growth marketing services provider focused on data-driven strategy and technology to deliver growth with improved return on investment (ROI). The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain.

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Sysco’s recipe for growth centers on IT

CIO Business Intelligence

Recipe for Growth, for which Sysco has earned a 2023 CIO 100 Award for innovation and IT leadership, is based on applying B2C principles to Sysco’s B2B business, and calls for the company to grow 1.5 We needed to transform ourselves … and grow faster than our competitors and faster than our markets required.

IT 69
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Reference guide to analyze transactional data in near-real time on AWS

AWS Big Data

Organizations that can’t quickly adapt their business strategy to align with consumer behavior may experience loss of opportunity and revenue in competitive markets. With such a solution, businesses can make actionable decisions in near-real time, allowing leaders to change strategic direction as soon as the market changes.

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Oracle to boost cloud investments after a strong quarter

CIO Business Intelligence

These consistent increases in our quarterly revenue growth rate typically have been driven by our market leading Fusion and NetSuite cloud applications. But this Q4, we also experienced a major increase in demand in our infrastructure cloud business—which grew 39% in constant currency,” Catz said.

B2B 79
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KPI Management And Best Practices: How To Find The Perfect KPI Solutions?

datapine

Without performance indicators, most B2B blogs could still largely be based on classic storytelling to rope in more readers, all while falling behind their direct competitors. As mentioned, selecting your KPIs can turn into an expensive witch hunt, sending marketing departments spiraling into an abyss of pointless data.

KPI 221
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28 Sales Reports Examples You Can Use For Daily, Weekly or Monthly Reports

datapine

Sales reports help in finding potential new market opportunities where they could improve the results. Using a professional business intelligence dashboard that works with real-time data will always let you up to date when sharing your insights. a) B2B Daily Reports To Control Your Operations. 1) Number of outbound calls.

Sales 264