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5 Ways B2B Companies Can Use Analytics for Pricing

Smart Data Collective

We all know how difficult it can be to get the pricing right in B2B contexts. This article will walk you through 5 top B2B pricing models that you should consider when determining your own strategy. Why Is It Important To Use Get B2B Pricing Right? 5 Top B2B Pricing Models and Ways to Use Analytics with Them.

B2B 131
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Survey: Marketers embrace AI at expense of metaverse investments

CIO Business Intelligence

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse.

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5 Ways Data Analytics Sets a New Standard for Revenue Marketing

Smart Data Collective

With the “big data” or insurmountable, high-volume amount of information, data analytics plays a crucial role in many business aspects, including revenue marketing. Data analytics make up the relevant key performance indicators ( KPIs ) or metrics necessary for a business to create various sales and marketing strategies.

Marketing 113
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ERP Integration Benefits Data-Savvy eCommerce for Distribution Industry

Smart Data Collective

Predictive analytics tools use market data to forecast trends and ensure e-commerce companies sell products that will be in demand. Data analytics tools can be integrated with advertising platforms to help e-commerce companies optimize their marketing strategies.

B2B 109
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Building a sustainable automotive supply chain

IBM Big Data Hub

Pair that with a semiconductor shortage amidst global car sales that are forecasted to top 69 million , and you can understand that disruptions in the automotive supply chain would be detrimental to the industry.​ 3 tips for accelerating the path to a more resilient and sustainable automotive supply chain 1.

B2B 67
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Sysco’s recipe for growth centers on IT

CIO Business Intelligence

Recipe for Growth, for which Sysco has earned a 2023 CIO 100 Award for innovation and IT leadership, is based on applying B2C principles to Sysco’s B2B business, and calls for the company to grow 1.5 We needed to transform ourselves … and grow faster than our competitors and faster than our markets required.

IT 84
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The future of Enterprise Sales is AI powered Digital Sales

bridgei2i

With the pandemic triggering a massive shift in the way business is done, traditional processes and playbooks are no longer relevant for many enterprise functions, be it marketing, sales or supply chain. Particularly in sales, almost overnight, the entire lifecycle underwent an overhaul.

Sales 52