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5 Ways B2B Companies Can Use Analytics for Pricing

Smart Data Collective

Companies spent over $240 billion on big data analytics last year. That figure is expected to grow as more businesses discover its benefits. There are many important applications of data analytics technology. We all know how difficult it can be to get the pricing right in B2B contexts.

B2B 131
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Data is essential: Building an effective generative AI marketing strategy

IBM Big Data Hub

Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. Enterprise marketing teams stand to benefit greatly from generative AI, yet introduction of this capability will require new skills and processes.

Marketing 117
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ERP Integration Benefits Data-Savvy eCommerce for Distribution Industry

Smart Data Collective

Few people anticipated that big data would have such a profound impact on the e-commerce sector. Companies in the distribution industry are particularly dependent on data, due to the complicated logistics issues they encounter. There are many reasons that data analytics and data mining are vital aspects of modern e-commerce strategies.

B2B 106
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Benefits of Using Analytics to Optimize Your Telemarketing Strategy  

Smart Data Collective

Any company that wants to implement a successful marketing strategy needs to invest in analytics technology. We have talked extensively about the importance of analytics in online marketing, but it can be just as important for traditional marketing strategies as well. Generate More Qualified Leads. Get a Better Conversion Rate.

Strategy 101
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Why CIOs back API governance to avoid tech sprawl

CIO Business Intelligence

As enablers for the integration of data and business services across platforms, APIs are very aligned with current tech trends,” says Antonio Vázquez, CIO of software company Bizagi. Ajay Sabhlok, CIO and CDO at zero trust data security company Rubrik, Inc.,

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The Pros and Cons of Sourced Product Data

Jet Global

If enriched product data is the lifeblood of modern distribution eCommerce, it is also the oxygen for a solid SEO strategy. But even with buying groups and associations making it easier than ever to purchase bulk product data, gaining a competitive edge when it comes to product information continues to be a challenge.

B2B 52
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Integrated Customer Engagement: The Need of the Hour!

bridgei2i

As the crisis continues to unfold, it is paramount that B2B companies keep their customers engaged through the economic situation. How these B2B companies plan to engage their customers today, will determine the success of these enterprises tomorrow, at the dawn of a COVID-free world. However, this crisis will test the progress made.

B2B 52