bridgei2i

JUNE 30, 2020

Cheaper cost of raw materials, laborers, and lower duties has allowed most of the city manufacturers to either shift their factories to China or are depending on contracting manufacturers there. They need to figure out ways on how to balance their workforce with the right skills and also optimize cost. Listen Now.

Enterprise 98

Enterprise Technology Digital Transformation Manufacturing 98

Occam's Razor

JULY 22, 2013

Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We (oh how I hate this) apply irrational and "narrow-view" measurement strategies toward understanding what is successful and what's not. Then there is Agile for engineering.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

datapine

NOVEMBER 15, 2022

Product metrics are quantitative performance measurements used by businesses to gain insights into various areas like product development, pricing, quality, and more. By using interactive KPIs, product managers can optimize product strategies to ensure business growth. What Are Product Metrics? And that’s where the big challenge lies.

Metrics 141

Metrics KPI Measurement Dashboards 141

Occam's Razor

JANUARY 24, 2011

After following a structured process to create a Web Analytics Measurement Model most companies find that they are able to identify the goals for their web business. One great benefit: I get detailed reports from Amazon that tell me clicks and conversion rates! Sorry, OOD. Let that sink in. Stunning, right? Couple more examples.

Analytics 122

Analytics Finance B2B ROI 122

datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. On the right side of this marketing report format, you can dig deeper into relevant costs: per lead, per MQL, SQL and customer as well as total costs and net income of each metric. click to enlarge**.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). During this stage you should also invest a lot in Search Engine Optimization. Business results suffer. Second , create the world's greatest mobile experience.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

APRIL 21, 2014

I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

AUGUST 12, 2013

I strongly encourage you to read the post and deeply understand all three and what your marketing and measurement possibilities and limitations are. The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. All three challenges are important.

Modeling 161

Modeling Optimization Marketing Interactive 161

Andrew White

JANUARY 9, 2022

First, how we measure emissions and carbon footprint is about data design and policy. Yet there is no inclusion in the conversation about the costs and issues related to the battery and materials used in the most expensive part of the EV. In other words, D&A plays a key role in the foundational measuring angle.

Analytics 64

Analytics Measurement Modeling Data-driven 64

Occam's Razor

OCTOBER 10, 2011

I am going to break one of my unspoken cardinal rules: Only write about real problems and measurement that is actually possible in the real world. I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. So why not measure that?

Metrics 165

Metrics Measurement Advertising Key Performance Indicator 165

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. Check to make sure that your organization (people, process, structure) has maxed out the benefits of that step. The art and science of allocating optimal amounts of credit to each marketing channel, based on the activity it created, is called attribution analysis. Step 1: Optimal Metrics.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

SEPTEMBER 15, 2014

Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!). Create a distinct mobile website and mobile app measurement strategies.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

NOVEMBER 15, 2010

I hope you'll benefit from my humble experience. Go to the B2B dancing monkey video (what!). Google Analytics (sub optimally) calls this Other. Visitor Recency measures the gap between two visits of the same visitor. Step #8: Can the Marketing Budget be optimized? Reduced Cost. Let's go!

Reporting 139

Reporting Metrics Strategy Measurement 139

Occam's Razor

FEBRUARY 3, 2014

And yes, finally, there is the problem of measurement. If YouTube is so many things all at one time, and so many brand don't understand what to do on it optimally, how the heck does one go about measuring success? How to measure (success)? Don't talk about how terrible TV is from a measurement perspective.

Marketing 149

Marketing Analytics Advertising Measurement 149

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. Check out any B2B, B2Q, M2Z brand.

Marketing 147

Marketing Advertising Strategy Optimization 147

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. It will ultimately help them spot new business opportunities, cut costs, or identify inefficient processes that need reengineering.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

JUNE 11, 2014

From B2C to B2B. I have an option to measure myself, or convert from international sizes. I click on Paypal and then Continue and I get my review page for the costs and a nice green Checkout With Paypal button. Then we did the next most optimal thing, focused on creating "bold standard" reviews. I choose 34 D.

Marketing 150

Marketing Strategy Sales IT 150

Occam's Razor

NOVEMBER 2, 2015

The benefits are numerous. In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. Economic Value (EcV) is the value of short and long-term revenue and cost savings. It covers, content, marketing and measurement. So, let's fix that error.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Jet Global

FEBRUARY 5, 2024

Improper load optimization: Often caused by inefficient planning and inadequate utilization of cargo space, leading to poor transportation efficiency such as half-full containers. Optimize for a greener future: Leverage insights to implement resource-saving technologies, optimize logistics, and source from sustainable suppliers.

Optimization 52

Optimization Operational Reporting Manufacturing Reporting 52