Occam's Razor

MAY 2, 2017

That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. There are Search people and Content people and Landing Page Optimizers and Cart fixers and Attribution Specialists and more. But, what if we did not have that opportunity?

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

datapine

NOVEMBER 15, 2022

Product metrics are quantitative performance measurements used by businesses to gain insights into various areas like product development, pricing, quality, and more. By using interactive KPIs, product managers can optimize product strategies to ensure business growth. What Are Product Metrics? And that’s where the big challenge lies.

Metrics 141

Metrics KPI Measurement Dashboards 141

datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. That said, we will go into details of a marketing campaign report, provide a digital marketing report template, and look into marketing reporting and analysis with the help of carefully created dashboards.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

NOVEMBER 13, 2009

Chapter 2 The Optimal Strategy for Choosing Your Web Analytics Soul Mate. Chapter 5 The Key to Glory: Measuring Success. If I have one jihad it is to massively convert every person who touches the web to focus on measuring Outcomes! Chapter 10 Optimal Solutions for Hidden Web Analytics Traps. I am out of breath!

Analytics 71

Analytics Metrics Measurement Testing 71

Andrew White

JANUARY 9, 2022

First, how we measure emissions and carbon footprint is about data design and policy. In other words, D&A plays a key role in the foundational measuring angle. Link to item 6 on slide 27 is broken, [link] , for Dashboard to measure business impact, can you provide a current link? That is the key.

Analytics 64

Analytics Measurement Modeling Data-driven 64

Sisense

SEPTEMBER 15, 2019

Measuring engagement with a business product is difficult. In a straightforward B2C product, the goal might be to optimize time in product or clicks on a certain screen, because every user is doing the same thing. Measuring product success requires asking highly contextual questions and rigorously applying data to find answers.

Analytics 72

Analytics Dashboards Sales Measurement 72

Occam's Razor

OCTOBER 10, 2011

I am going to break one of my unspoken cardinal rules: Only write about real problems and measurement that is actually possible in the real world. I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. So why not measure that?

Metrics 165

Metrics Measurement Advertising Key Performance Indicator 165

Timo Elliott

FEBRUARY 1, 2022

The SAP Business Network is the largest B2B network in the cloud. And, most importantly, we bring our wisdom — from 50 years of running and measuring all facets of organization — to the challenge we all collectively face: creating a sustainable world together. Customer examples. Create a sustainable world together.

Enterprise 104

Enterprise Measurement B2B Forecasting 104

Occam's Razor

FEBRUARY 28, 2017

If towards the end of the week/month your ACT was going to look terrible on your Manager’s dashboard, calls were picked up and hung up right away. The qualitative surveys measuring unhappiness went down even more than before. Reporting/dashboards were terribly created ( CDPs anyone? ). You are what you measure.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

DECEMBER 12, 2016

Digital Marketing & Measurement Model. My solution to this, incredibly real and frustrating problem, is to insist on seeing the signed in blood version of the company's Digital Marketing & Measurement Model. What one critical metric will help you clearly measure performance for each strategy above? That's it.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. The art and science of allocating optimal amounts of credit to each marketing channel, based on the activity it created, is called attribution analysis. The end goal is to recommend an optimal mix for your marketing budget. Step 1: Optimal Metrics. Only a handful of you measure micro-outcomes.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

JANUARY 9, 2012

Most companies are astonishingly blasé about data and possibilities of measurement. " "My dashboard should have Page Views and Exit Rate!" " Sad, unimaginative measurements of their sad, unimaginative campaigns. All while constantly optimizing your portfolio via controlled experiments. A mobile device!)

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

SEPTEMBER 15, 2014

Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!). Create a distinct mobile website and mobile app measurement strategies.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

SEPTEMBER 30, 2013

Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). Then that is all they optimize for. And so on and so forth.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

JUNE 28, 2011

Perhaps your client did not provide you with the all important Web Analytics Measurement Model. Our Goal as a B2B business is to connect a high value prospect to an Authorized Dealer / Rep, to try to revolutionize our marketing by going after the search long tail with AdWords, and more. Even with all that, I think the problem is you.

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

Occam's Razor

MARCH 23, 2010

My problem with these mistruths and FUD is that they result in a ton of practitioners and companies making profoundly sub optimal choices, which in turn results in not just much longer slogs but also spectacular career implosions and the entire web analytics industry suffering. our measurement strategies 2. success measures.

Analytics 118

Analytics Consulting Metrics Experimentation 118

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Consumers have grown more and more immune to ads that aren’t targeted directly at them. Let’s see it with a real-world example. The results?

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. So, let's fix that error.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Jet Global

FEBRUARY 5, 2024

Improper load optimization: Often caused by inefficient planning and inadequate utilization of cargo space, leading to poor transportation efficiency such as half-full containers. Optimize for a greener future: Leverage insights to implement resource-saving technologies, optimize logistics, and source from sustainable suppliers.

Optimization 52

Optimization Operational Reporting Manufacturing Reporting 52