Jedox

APRIL 23, 2020

According to Gartner’s 2020 SPM report, 40% of B2B companies with over 100 salespeople will have an SPM solution in place by 2022. SPM tools often come with set of “out of the box” reports and dashboards, and the option to build more custom reports. Data-driven analytics to speed up decisions and actions.

Sales 52

Sales Management B2B Dashboards 52

BizAcuity

FEBRUARY 15, 2019

With technology providing a giant window to event activities, organizations within the event industry are optimizing value post event with quantitative ROI reports for sponsors that include real time insights to sales analytics metrics such as Capture Rate, Pipeline Booking pace, customer tracking and other marketing metrics.

Sales 67

Sales Analytics B2B ROI 67

AWS Big Data

JULY 13, 2023

Identifying key use cases After a number of preparation meetings to discuss business and technical aspects of the use case, AWS and Altron identified two uses cases to resolve their two business challenges: Business intelligence for business-to-business accounts – Altron wanted to focus on their business-to-business (B2B) accounts and customer data.

Optimization 89

Optimization B2B Data Quality Sales 89

Occam's Razor

AUGUST 11, 2014

My last post, perhaps provocatively, called for a reduction of data in executive dashboards (digital, online, offline). Here's the post: Strategic & Tactical Dashboards: Best Practices, Examples. In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards.

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

datapine

JUNE 13, 2019

Using a professional business intelligence dashboard that works with real-time data will always let you up to date when sharing your insights. To make it easy to grasp in a simple glance, instead of adding up one after another a succession of graphs, you should opt for the overview that provides a dashboard.

Sales 264

Sales Reporting KPI B2B 264

Occam's Razor

MARCH 19, 2018

On a dashboard in Google Data Studio. I see reports, dashboards, presentations with wide gaps. The bar chart is a sub-optimal way to let the audience see this. As our leaders spend this largesse, I hope that they’ll remember the 10/90 rule to ensure optimal returns. On a slide. I’m afraid that is not true.

Visualization 130

Visualization B2B Dashboards Marketing 130

datapine

FEBRUARY 9, 2024

Company A then creates ads, launches a blog, boosts its social media presence, and optimizes its website for enhanced search engine rankings. Without performance indicators, most B2B blogs could still largely be based on classic storytelling to rope in more readers, all while falling behind their direct competitors. What happens next?

KPI 221

KPI Management Key Performance Indicator Measurement 221

AWS Big Data

JUNE 30, 2023

The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain. Arena Calibrate is a customizable digital marketing dashboard that helps marketers track their cross-platform performance at a glance, saving them hours of manual work.

Marketing 52

Marketing Dashboards Advertising ROI 52

Occam's Razor

MAY 2, 2017

There are Search people and Content people and Landing Page Optimizers and Cart fixers and Attribution Specialists and more. The goal is for each company’s Google Data Studio to not look like a CDP (customized data puke), but to be a focused strategic dashboard with an emphasis on IABI. B2B / Enterprise Sales: Salesforce.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

AWS Big Data

FEBRUARY 20, 2024

Managed AWS Analytics and Database services allow for each component of the solution, from ingestion to analysis, to be optimized for speed, with little management overhead. In a single data dashboard, QuickSight can include AWS data, third-party data, big data, spreadsheet data, SaaS data, B2B data, and more.

Visualization 97

Visualization Cost-Benefit Optimization B2B 97

datapine

FEBRUARY 4, 2020

That said, we will go into details of a marketing campaign report, provide a digital marketing report template, and look into marketing reporting and analysis with the help of carefully created dashboards. It shows how targets are performing in a monthly view, but the user can easily set this marketing dashboard to a yearly time frame.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

APRIL 25, 2011

This latter category contains things that are so obviously sub-optimal that no one should be doing them any more. Sophisticated Search Engine Optimization is mandatory in our world of Bing / Yandex / Baidu / Google. " 27: You are going crazy with SEO optimization. Yet there they are. Life is a lot more complex (and sexy!).

Marketing 126

Marketing Measurement Metrics Testing 126

CIO Business Intelligence

JUNE 27, 2023

Sustainability is served with cutting-edge route optimization algorithms to maximize successful first-delivery attempts for better-distributed fleet saturation, volumes, and routes, with less mileage waste and vehicle impact on CO2 emissions and traffic congestion. “We This has created a 40% drop in “where is my order?”

B2B 97

B2B KPI Digital Transformation Interactive 97

AWS Big Data

NOVEMBER 29, 2023

With these new AI optimizations, Amazon Redshift Serverless scales proactively and automatically with workload changes across all key dimensions —such as data volume, concurrent users, and query complexity. For more information about performance improvement capabilities, refer to the list of announcements below.

Data Warehouse 99

Data Warehouse Data Lake Analytics Machine Learning 99

Occam's Razor

NOVEMBER 13, 2009

Chapter 2 The Optimal Strategy for Choosing Your Web Analytics Soul Mate. Chapter 10 Optimal Solutions for Hidden Web Analytics Traps. Behavior targeting, dashboards, accuracy, data mining, predictive analytics, and, the thing you'll appreciate the most IMHO, five steps for intelligent analytics evolution! Non-Ecommerce.

Analytics 71

Analytics Metrics Measurement Testing 71

Cloudera

SEPTEMBER 15, 2023

This information is essential for the management of the telco business, from fault resolution to making sure families have the right content package for their needs, to supply chain dashboards for businesses based on IoT data. The world has changed — business and people are connected!

Strategy 76

Strategy Advertising IoT B2B 76

AWS Big Data

APRIL 19, 2023

Building an optimal data system As data grows at an extraordinary rate, data proliferation across your data stores, data warehouse, and data lakes can become a challenge. They were able to use Amazon Redshift Serverless to serve their key stakeholders with dashboards with financial data for quick decision-making.

Data Warehouse 55

Data Warehouse Data Lake Unstructured Data Optimization 55

datapine

NOVEMBER 15, 2022

By using interactive KPIs, product managers can optimize product strategies to ensure business growth. For instance, a gaming app might expect users to interact with the product on a daily basis while B2B companies might expect a couple of interactions a month. A dashboard software is of great help to do so.

Metrics 141

Metrics KPI Measurement Dashboards 141

Data Science 101

NOVEMBER 13, 2023

I had the opportunity to beta test a bunch of their offerings and became a JQL, Jira and Confluence expert which helped me out tremendously PM at a Fintech (anti-money laundering, DS, cyber security) company – this is where I found my love for complex data analytics, building dashboards, queries and spreading my “intrinsic motivation” ideals.

B2B 59

B2B Modeling Deep Learning Dashboards 59

datapine

NOVEMBER 19, 2019

There are a large number of tools used in AI, including versions of search and mathematical optimization, logic, methods based on probability and economics, and many others. User interfaces allow us to interact and communicate with machines, encompassing the likes of computer monitors, keywords, controllers, and digital dashboards.

Technology 279

Technology Internet of Things IT IoT 279

Sisense

SEPTEMBER 15, 2019

In a straightforward B2C product, the goal might be to optimize time in product or clicks on a certain screen, because every user is doing the same thing. One of the consistent behaviors in enterprise usage of B2B products is a gap between the rollout of a new version of a product and the actual adoption of that version.

Analytics 72

Analytics Dashboards Sales Measurement 72

Timo Elliott

FEBRUARY 1, 2022

The SAP Business Network is the largest B2B network in the cloud. With a goal to optimize end-to-end processes and accelerate the organization’s digital journey, they looked for more efficient ways to execute all the manual and time-consuming financial forecasting process across their decentralized R&D business units.

Enterprise 104

Enterprise Measurement B2B Forecasting 104

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. The art and science of allocating optimal amounts of credit to each marketing channel, based on the activity it created, is called attribution analysis. The end goal is to recommend an optimal mix for your marketing budget. Step 1: Optimal Metrics. Digital Attribution's Ladder of Awesomeness.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

DECEMBER 12, 2016

You can easily see that now my dashboard is simpler. They only want to throw up a one page lead-gen form if they are B2B. Even if you follow the 10/90 rule, it is important to focus our time and resources optimally. This is sub-optimal. Hence let me make optimal recommendations for three types of companies.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

FEBRUARY 28, 2017

If towards the end of the week/month your ACT was going to look terrible on your Manager’s dashboard, calls were picked up and hung up right away. Reporting/dashboards were terribly created ( CDPs anyone? ). Additionally, I passionately believe that optimal metrics help solve for more than an individual’s behavior.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Andrew White

JANUARY 9, 2022

At the end of the day, we would like to shift the conversation away from a request for a report or a dashboard, toward a discussion about the business outcome the leader or team is trying to impact. Link to item 6 on slide 27 is broken, [link] , for Dashboard to measure business impact, can you provide a current link? That is the key.

Analytics 64

Analytics Measurement Modeling Data-driven 64

Occam's Razor

OCTOBER 10, 2011

Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. Rock a lot!

Metrics 165

Metrics Measurement Advertising Key Performance Indicator 165

Occam's Razor

JANUARY 9, 2012

" "My dashboard should have Page Views and Exit Rate!" Just because your site is B2B, you do not have the right to create a 1940s website and force visitors to type their name, precise GPS coordinates and underwear size to get a PDF that should have existed as a webpage in the first place (as HTML has been invented).

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

SEPTEMBER 30, 2013

Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). Then that is all they optimize for. And so on and so forth.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

SEPTEMBER 15, 2014

Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!). It does not matter if you are a B2B or B2C or A2K, you will always see this. Many reasons.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

SEPTEMBER 21, 2015

We send out our multi-tab spreadsheets, our best Google Analytics custom reports , our great dashboards full of data , and more to the tactical layer of data clients. The Directors, the Marketers, the Optimization employees and our resident social media gurus. We still live in an world where we are optimize for single visit sessions.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

datapine

JANUARY 31, 2022

The companies that are most successful at marketing in both B2C and B2B are using data and online BI tools to craft hyper-specific campaigns that reach out to targeted prospects with a curated message. Consumers have grown more and more immune to ads that aren’t targeted directly at them. Let’s see it with a real-world example.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

JUNE 28, 2011

Our Goal as a B2B business is to connect a high value prospect to an Authorized Dealer / Rep, to try to revolutionize our marketing by going after the search long tail with AdWords, and more. " Sub-optimal on so many fronts. It is not hard to imagine what a B2C site is trying to do. Don't think.

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

Occam's Razor

MARCH 23, 2010

My problem with these mistruths and FUD is that they result in a ton of practitioners and companies making profoundly sub optimal choices, which in turn results in not just much longer slogs but also spectacular career implosions and the entire web analytics industry suffering. This is sad. Even a little frustrating. Usually for free.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Sisense

JUNE 7, 2021

We’ll also dig into Sisense customer Bynder, which infuses dashboards into workflows to make data accessible to the entire sales and marketing teams, driving a substantial increase in its sales pipeline. Sales dashboard examples. Sales dashboard examples. The right reporting will transform your sales cycles.

Sales 52

Sales Analytics Key Performance Indicator Dashboards 52

Occam's Razor

NOVEMBER 18, 2014

And sometimes they are indeed optimal: 7 Data Presentation Tips: Think, Simplify, Calibrate, Visualize. Better than the table, but perhaps less optimal than the Treemap. We know the optimization that is required. Short story #1: Treemaps, Sunbursts, Packed Trees, Oh My! Our lives are dominated by columns and rows.

Visualization 143

Visualization Slice and Dice Predictive Modeling Metrics 143

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. When you search for them, if you find them, you end up on sub-optimal landing pages. The Google Small Business page on Facebook is an example of a B2B strategy. So, let's fix that error.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167