Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). From a Venn -diagram.

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

DECEMBER 12, 2016

AND, that if I have good ideas, they will get to market very quickly – making our engagement worth the current interaction and the continued success of new ideas after the engagement. Digital Marketing & Measurement Model. You plus Marketing Team.]. They only want to throw up a one page lead-gen form if they are B2B.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

FEBRUARY 28, 2017

Additionally, I passionately believe that optimal metrics help solve for more than an individual’s behavior. Throw in Machine Learning and I weep at how many glorious sales, marketing, deep relationships initiatives are impossible because companies have not solved identity. You are what you measure. You, I’m talking about you!).

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

SEPTEMBER 15, 2014

If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!).

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

JUNE 6, 2011

1: Figure out the optimal career path for you. So in addition to becoming good at Omniture, Google Analytics, Baidu Analytics , pick one other tool from the Experimentation, Voice of Customer, Competitive Intelligence buckets of Web Analytics 2.0. This might seem odd. Analytics or start pimping your resume left and right.

Analytics 125

Analytics Consulting Statistics Marketing 125

Occam's Razor

MARCH 23, 2010

My problem with these mistruths and FUD is that they result in a ton of practitioners and companies making profoundly sub optimal choices, which in turn results in not just much longer slogs but also spectacular career implosions and the entire web analytics industry suffering. This is sad. Even a little frustrating. Likely not.

Analytics 118

Analytics Consulting Metrics Experimentation 118

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. They’re about having the mindset of an experimenter and being willing to let data guide a company’s decision-making process.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. if yes, what should your content (and marketing) strategy be. It covers, content, marketing and measurement. We have intent, why be the terrible Marketer that discriminates?

B2B 167

B2B Metrics Testing Recreation/Entertainment 167