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5 Ways B2B Companies Can Use Analytics for Pricing

Smart Data Collective

We all know how difficult it can be to get the pricing right in B2B contexts. This article will walk you through 5 top B2B pricing models that you should consider when determining your own strategy. Why Is It Important To Use Get B2B Pricing Right? 5 Top B2B Pricing Models and Ways to Use Analytics with Them.

B2B 131
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AI in commerce: Essential use cases for B2B and B2C

IBM Big Data Hub

Key takeaways By implementing effective solutions for AI in commerce, brands can create seamless, personalized buying experiences that increase customer loyalty, customer engagement, retention and share of wallet across B2B and B2C channels. AI models analyze vast amounts of data quickly and accurately.

B2B 44
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Survey: Marketers embrace AI at expense of metaverse investments

CIO Business Intelligence

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. Last year, Sitecore polled B2B marketers about their perceptions of the metaverse , which at the time was thought to be the next frontier in experiential marketing. Artificial Intelligence

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Building a sustainable automotive supply chain

IBM Big Data Hub

Pair that with a semiconductor shortage amidst global car sales that are forecasted to top 69 million , and you can understand that disruptions in the automotive supply chain would be detrimental to the industry.​ Supply shortages can lead to line outages, manufacturing delays, out of stock issues and lost revenue.

B2B 68
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ERP Integration Benefits Data-Savvy eCommerce for Distribution Industry

Smart Data Collective

Predictive analytics tools use market data to forecast trends and ensure e-commerce companies sell products that will be in demand. While eCommerce giants like Amazon transformed the B2C retail landscape, traditional channels continued to dominate in the B2B sector. They can store data on their products and integrate it through ERP.

B2B 108
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Sysco’s recipe for growth centers on IT

CIO Business Intelligence

Recipe for Growth, for which Sysco has earned a 2023 CIO 100 Award for innovation and IT leadership, is based on applying B2C principles to Sysco’s B2B business, and calls for the company to grow 1.5 Like most companies, Sysco traditionally ran its B2B e-commerce business in a bulk reordering fashion.

IT 94
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5 Ways Data Analytics Sets a New Standard for Revenue Marketing

Smart Data Collective

Business-to-business (B2B) and business-to-customers (B2C) companies use it for a wide array of revenue marketing strategies. Data analytics helps with budget planning, forecasting, and unified attribution to improve the overall client experience. This marketing system is goal-oriented and targeted.

Marketing 112