Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. and tell you what are the best key performance indicators (metrics) for them.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Occam's Razor

AUGUST 11, 2014

Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. I've done the hard work on your behalf to pick the dimensions and critical few metrics that will illuminate your complete business performance. I suppose that is a bonus. :).

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

AWS Big Data

JUNE 30, 2023

Position 2 is a leading US-based growth marketing services provider focused on data-driven strategy and technology to deliver growth with improved return on investment (ROI). The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain.

Marketing 52

Marketing Dashboards Advertising ROI 52

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. Learn, get better, try some more.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

datapine

FEBRUARY 9, 2024

An even more interesting fact: The blogs we read regularly are not only influenced by KPI management but also concerning content, style, and flow; they’re often molded by the suggestions of these goal-driven metrics. For example, customer satisfaction metrics are used to drive a better customer experience. What happens next?

KPI 221

KPI Management Key Performance Indicator Measurement 221

O'Reilly on Data

MAY 14, 2020

Consumer Companies Versus B2B Companies. Because they are building an AI product that will be consumed by the masses, it’s possible (perhaps even desirable) to optimize for rapid experimentation and iteration over accuracy—especially at the beginning of the product cycle. data platform, metrics, ML/AI research, and applied ML).

Management 363

Management Experimentation B2B Machine Learning 363

Occam's Razor

SEPTEMBER 30, 2013

Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). 2: The Secret to Content Marketing Success. It should be.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

AWS Big Data

DECEMBER 21, 2023

smava believes in and takes advantage of data-driven decisions in order to become the market leader. The departments include teams from engineering to sales and marketing. Branches range by products, namely B2C loans, B2B loans, and formerly also B2C mortgages. The data platform serves on average 60 thousand queries per day.

Data Lake 89

Data Lake Data Warehouse Data-driven B2B 89

datapine

JUNE 13, 2019

Sales reports help in finding potential new market opportunities where they could improve the results. They can be of various forms: a daily sales report format will track sales metrics that are relevant on a daily basis: the number of phone calls or meetings set up by a rep, number of leads created. What’s the difference?

Sales 264

Sales Reporting KPI B2B 264

Occam's Razor

JULY 22, 2013

For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

Occam's Razor

OCTOBER 10, 2011

Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?)

Metrics 165

Metrics Measurement Advertising Key Performance Indicator 165

Occam's Razor

SEPTEMBER 15, 2014

If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!).

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. if yes, what should your content (and marketing) strategy be. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. Strategy two… Book two hours with the senior most company leaders who will talk to you, and create the Digital Marketing and Measurement Model. I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Hour-by-hour report please. :)? strategies).

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Consumers have grown more and more immune to ads that aren’t targeted directly at them. Let’s see it with a real-world example.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

CIO Business Intelligence

FEBRUARY 20, 2023

Benefits of Salesforce certifications Salesforce jobs range from the technical (architects, developers, implementation experts) to those related to marketing and sales. Following is an up-to-date guide on certifications that Salesforce offers to help you earn a competitive edge leading to new opportunities.

Consulting 59

Consulting B2B Cost-Benefit Sales 59

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

Occam's Razor

JUNE 7, 2017

To give you a sense of the depth and breadth of ideas I’ll cover today, here are the sections in this post: + The Promise of Marketing Utopia. + The Broken Promise of Marketing Utopia, Implications. + The Broken Promise of Marketing Utopia: Examples. + Is the Idea of Marketing Utopia Permanently Dead? Bottom-line.

Advertising 162

Advertising Marketing B2B ROI 162

AWS Big Data

NOVEMBER 28, 2023

As customers become more data driven and use data as a source of competitive advantage, they want to easily run analytics on their data to better understand their core business drivers to grow sales, reduce costs, and optimize their businesses. But integrating data isn’t easy. This eliminates the complexity of traditional ETL jobs.

Data Warehouse 92

Data Warehouse Data-driven Machine Learning B2B 92

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain. What's advertising/marketing/participation on YouTube? YouTube is magnificent. How cool is that!

Marketing 149

Marketing Analytics Advertising Measurement 149

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. There are too many better choices in the market. Back to our story.

Metrics 90

Metrics B2B Analytics Measurement 90

Occam's Razor

OCTOBER 24, 2016

You want to win big with data, with marketing, with transformative digital yada yada and blah blah, evolve. Step 1: Optimal Metrics. When it comes to your Digital Marketing and Digital Analytics practice, I've advocated slow and steady evolution. Revolutions in our context, almost always fail. Evolution works.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. That changed recently.

Marketing 147

Marketing Advertising Strategy Optimization 147

Occam's Razor

JANUARY 9, 2012

The real problem is that our management teams lack imagination when it comes to the web, and our marketing executives continue to do TV on Twitter, catalogs on display ads, irrelevant shouting on search, etc. The problem is Marketing and lack of imagination in using the web/digital channels. The problem, it turns out, is not data.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

APRIL 25, 2011

and meet many many many executives and hear about their digital marketing strategies, challenges and outcomes. This latter category contains things that are so obviously sub-optimal that no one should be doing them any more. But maybe the issue is that you (and the Marketers and Leaders. Yet there they are. We hate change.

Marketing 126

Marketing Measurement Metrics Testing 126

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. Identify the Real Business Profitability Point: B2B.

Analytics 139

Analytics B2B Measurement Advertising 139

AWS Big Data

APRIL 19, 2023

Building an optimal data system As data grows at an extraordinary rate, data proliferation across your data stores, data warehouse, and data lakes can become a challenge. This performance innovation allows Nasdaq to have a multi-use data lake between teams. Data loading delayed the delivery of our reports.

Data Warehouse 55

Data Warehouse Data Lake Unstructured Data Optimization 55

BizAcuity

FEBRUARY 15, 2019

Organizations are setting up their sales marketing and event technology stacks to streamline manual processes to provide a seamless experience for the attendees and customers. Sales analytics enables the event management team in visualizing their target list and then segmenting it by industry, size and other data metrics.

Sales 67

Sales Analytics B2B ROI 67

Sisense

NOVEMBER 5, 2020

This has led to an explosion of data: Organizations of all kinds have a larger number of programs and applications feeding them more information, covering a wider array of metrics, than ever before. Sharron Malaver is head of enterprise marketing at Sisense. Evolve to correlate data across systems.

People Analytics 85

People Analytics Analytics Digital Transformation Metrics 85

datapine

JUNE 22, 2022

That said, there are various methods and tools businesses use to manage their data and optimize their performance. As we mention in our guide on KPIs vs metrics , not everything that can be measured needs to be measured, therefore, there are some steps you need to follow in order to avoid distracting your analysis with too many KPIs.

KPI 152

KPI Key Performance Indicator Measurement Cost-Benefit 152

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

DECEMBER 8, 2017

The lesson is about the limitation of optimizing for a local maxima, usually in a silo. The question for us, Occam’s Razor readers, is… What does the Surface Marketing team get for all this money? The two-step approach above reflects the most common approach Marketers, and their Agencies, use to measure success.

Broadcasting 121

Broadcasting Measurement Marketing Sales 121

bridgei2i

JULY 8, 2020

And, in continuation of our conversations around the impact of COVID-19 on enterprises with thought leaders and industry experts, today we have with us Anand Ganesh – someone who brings in over two decades of experience in leadership positions across technology and consumer markets. Thank you for making the time, Ganesh.

Digital Transformation 132

Digital Transformation Enterprise Insurance Risk 132

Smart Data Collective

MARCH 14, 2022

Data Analytics is an Invaluable Part of SaaS Revenue Optimization. The first stage of understanding SaaS sales is having an understanding of what SaaS products are and how to effectively sell them to customers, whether that is through business to consumer (B2C) or business to business (B2B). It also helps improve marketing.

Modeling 98

Modeling Analytics Sales Key Performance Indicator 98

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). From a Venn -diagram.

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

DECEMBER 12, 2016

AND, that if I have good ideas, they will get to market very quickly – making our engagement worth the current interaction and the continued success of new ideas after the engagement. Digital Marketing & Measurement Model. What one critical metric will help you clearly measure performance for each strategy above?

Analytics 141

Analytics Data-driven Strategy Consulting 141

Sisense

SEPTEMBER 15, 2019

Users often spend hours per day in a business tool where complex workflows make interpreting user intent through clickstreams difficult – and worse, typical engagement metrics like time-on-site, page loads or object creation counts generally just describe usage, not created value. Rollout delays.

Analytics 72

Analytics Dashboards Sales Measurement 72