datapine

FEBRUARY 9, 2024

An even more interesting fact: The blogs we read regularly are not only influenced by KPI management but also concerning content, style, and flow; they’re often molded by the suggestions of these goal-driven metrics. The process helps businesses and decision-makers measure the success of their strategies toward achieving company goals.

KPI 221

KPI Management Key Performance Indicator Measurement 221

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. and tell you what are the best key performance indicators (metrics) for them.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Smart Data Collective

MARCH 14, 2022

Data Analytics is an Invaluable Part of SaaS Revenue Optimization. In this article, we will cover what SaaS sales is, the SaaS cycle, choosing strategies and models, and how to measure the success of SaaS sales. Net promoter score – this measures customer experience and serves as a prediction for business growth.

Modeling 98

Modeling Analytics Sales Key Performance Indicator 98

bridgei2i

JULY 8, 2020

And if you’re a banker or an insurer, you’re probably busy figuring out how to measure these risks, mobilize these resources, and fund capital that’s going to provide strong growth. Effectiveness, which is, how can any form of digital information help us drive business metrics.

Digital Transformation 132

Digital Transformation Enterprise Insurance Risk 132

Occam's Razor

APRIL 25, 2011

This latter category contains things that are so obviously sub-optimal that no one should be doing them any more. Sophisticated Search Engine Optimization is mandatory in our world of Bing / Yandex / Baidu / Google. Doing anything on the web without a Web Analytics Measurement Model. Yet there they are. Embrace economic value.

Marketing 126

Marketing Measurement Metrics Testing 126

Occam's Razor

JULY 22, 2013

Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We (oh how I hate this) apply irrational and "narrow-view" measurement strategies toward understanding what is successful and what's not. Then there is Agile for engineering.

Measurement 163

Measurement Marketing Key Performance Indicator Metrics 163

datapine

JUNE 13, 2019

They can be of various forms: a daily sales report format will track sales metrics that are relevant on a daily basis: the number of phone calls or meetings set up by a rep, number of leads created. So here’s what you should additionally consider when writing to your boss: Focus on what matters to your boss: choose the right metrics.

Sales 264

Sales Reporting KPI B2B 264

Occam's Razor

AUGUST 11, 2014

Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. I've done the hard work on your behalf to pick the dimensions and critical few metrics that will illuminate your complete business performance. I suppose that is a bonus. :).

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

Occam's Razor

NOVEMBER 13, 2009

Chapter 2 The Optimal Strategy for Choosing Your Web Analytics Soul Mate. Chapter 3 The Awesome World of Clickstream Analysis: Metrics. The second half shows exactly how to pick the best metrics for your org and, my absolute favorite (Page 64), how to diagnose the root cause of a metrics performance. A good thing.

Analytics 71

Analytics Metrics Measurement Testing 71

Occam's Razor

OCTOBER 10, 2011

I am going to break one of my unspoken cardinal rules: Only write about real problems and measurement that is actually possible in the real world. I am going to define a way for you to think about measuring social media, and you can't actually easily measure what I am going to recommend. So why not measure that?

Metrics 165

Metrics Measurement Advertising Key Performance Indicator 165

O'Reilly on Data

MAY 14, 2020

In addition, the Research PM defines and measures the lifecycle of each research product that they support. Consumer Companies Versus B2B Companies. In contrast, AI product managers working in Business to Business (B2B) firms tend to focus on the first and last mile of the AI product cycle. Startups Versus Large Companies.

Management 363

Management Experimentation B2B Machine Learning 363

IBM Big Data Hub

JANUARY 23, 2024

Measuring compliance is a critical KPI for accountability. Even in the B2B space, customers demand that transactions are intuitive, easily fulfilled and within corporate policy. Are internal stakeholders following policies or going outside the system? Are suppliers meeting contract requirements, service levels and sustainability goals?

B2B 98

B2B KPI Measurement Optimization 98

datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. Structure your metrics. As with any report you might need to create, structuring and implementing metrics that will tell an interesting and educational data-story is crucial in our digital age.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

SEPTEMBER 15, 2014

Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!). Create a distinct mobile website and mobile app measurement strategies.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

JANUARY 24, 2011

After following a structured process to create a Web Analytics Measurement Model most companies find that they are able to identify the goals for their web business. Surely not using horrible metrics like Page Views, right? Without goals and goal values you are not doing web analytics, you are doing web iamwastingyourlifeandminelytics.

Analytics 122

Analytics Finance B2B ROI 122

CIO Business Intelligence

MARCH 2, 2023

In general, it’s been straight forward to quantify the business impact of automation initiatives, given they typically have clear before and after business metrics. The company measures the success of these efforts by business outcomes, not the success of the automation itself, he adds. million consumers.

Data Lake 143

Data Lake Forecasting B2B Optimization 143

Occam's Razor

MAY 20, 2013

Let's try to do that today with a very simple story, one that I hope will have much broader implications on your digital success measurement. So if you are ZQI, how should you measure success? That is what I mean by measuring real end-to-end success, about obsessing about real business profitability. Business As Usual.

Analytics 139

Analytics B2B Measurement Advertising 139

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). During this stage you should also invest a lot in Search Engine Optimization. Bonus: Facebook Marketing: Best Metrics, ROI, Business Value ]. Business results suffer.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

FEBRUARY 28, 2017

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. The qualitative surveys measuring unhappiness went down even more than before. Metrics matter. You are what you measure.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. You'll find it here: Digital Metrics Ladder of Awesomeness. The metrics ladder lays out a path that will get you there, step by step while ensure your org is coming along with you. The end goal is to recommend an optimal mix for your marketing budget. Step 1: Optimal Metrics.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

APRIL 21, 2014

I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

Occam's Razor

AUGUST 12, 2013

I strongly encourage you to read the post and deeply understand all three and what your marketing and measurement possibilities and limitations are. The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. All three challenges are important.

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

DECEMBER 12, 2016

Digital Marketing & Measurement Model. My solution to this, incredibly real and frustrating problem, is to insist on seeing the signed in blood version of the company's Digital Marketing & Measurement Model. What one critical metric will help you clearly measure performance for each strategy above?

Analytics 141

Analytics Data-driven Strategy Consulting 141

Sisense

SEPTEMBER 15, 2019

Measuring engagement with a business product is difficult. In a straightforward B2C product, the goal might be to optimize time in product or clicks on a certain screen, because every user is doing the same thing. These feature performance metrics are a handy shortcut to seeing the behavior of the entire user base.

Analytics 72

Analytics Dashboards Sales Measurement 72

Occam's Razor

FEBRUARY 3, 2014

And yes, finally, there is the problem of measurement. If YouTube is so many things all at one time, and so many brand don't understand what to do on it optimally, how the heck does one go about measuring success? How to measure (success)? Don't talk about how terrible TV is from a measurement perspective.

Marketing 149

Marketing Analytics Advertising Measurement 149

Andrew White

JANUARY 9, 2022

First, how we measure emissions and carbon footprint is about data design and policy. In other words, D&A plays a key role in the foundational measuring angle. This is the same for scope, outcomes/metrics, practices, organization/roles, and technology. They can all help you at any time depending not the context.

Analytics 64

Analytics Measurement Modeling Data-driven 64

Occam's Razor

SEPTEMBER 30, 2013

Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). Then that is all they optimize for. And so on and so forth.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

JANUARY 9, 2012

Most companies are astonishingly blasé about data and possibilities of measurement. " Sad, unimaginative measurements of their sad, unimaginative campaigns. All while constantly optimizing your portfolio via controlled experiments. I told 20 people that Nikon's site is slow and profoundly sub-optimal on mobile.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

NOVEMBER 15, 2010

Go to the B2B dancing monkey video (what!). Google Analytics (sub optimally) calls this Other. Visitor Recency measures the gap between two visits of the same visitor. No, no, not the silly reports that show mostly useless metrics like Average Time on Site and Average Pages Per Visitors ( averages stink! ). 10% Campaigns.

Reporting 139

Reporting Metrics Strategy Measurement 139

Occam's Razor

MARCH 10, 2015

Universal Analytics: T3: Measurement Protocol! You can't really take your offline data about me (family person, xx age, loves to buy from your catalog) and optimize my online experience. Measurement Protocol – all your data are belong to us! Universal Analytics: T3: Measurement Protocol! Closing Thoughts.

Strategy 151

Strategy Analytics Measurement Business Analysis 151

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. Check out any B2B, B2Q, M2Z brand.

Marketing 147

Marketing Advertising Strategy Optimization 147

Occam's Razor

FEBRUARY 20, 2012

My normal recommendation to address this supremely corrosive issue is to encourage each company to go through the process of creating a Digital Marketing and Measurement Model. What content areas seem very expensive to create (hence more important to measure if they are adding any value!)? It is that simple. Good context.

IT 138

IT Measurement Marketing Metrics 138

Occam's Razor

MARCH 23, 2010

My problem with these mistruths and FUD is that they result in a ton of practitioners and companies making profoundly sub optimal choices, which in turn results in not just much longer slogs but also spectacular career implosions and the entire web analytics industry suffering. This is sad. Even a little frustrating. Usually for free.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

JULY 1, 2013

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. But fresh relevant content is also of value in our search engine optimization efforts, keeps a pipeline of socially shareable assets going. Your users are happier. Most likely yes.

Marketing 135

Marketing Statistics Strategy Consulting 135

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Consumers have grown more and more immune to ads that aren’t targeted directly at them. Let’s see it with a real-world example. The results?

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

DECEMBER 8, 2017

The lesson is about the limitation of optimizing for a local maxima, usually in a silo. If the Surface Marketing team is like every other team at every other company engaged in sponsorships and television advertising, it’ll measure the same collection of smart metrics like everyone else. Perhaps some kind of B2B sales.

Broadcasting 121

Broadcasting Measurement Marketing Sales 121