datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. Be it in marketing, or in sales, finance or for executives, reports are essential to assess your activity and evaluate the results. What Is A Marketing Report?

Reporting 280

Reporting Marketing Advertising Metrics 280

Smart Data Collective

OCTOBER 15, 2021

Some of the best applications of data analytics and AI technology has been in the field of marketing. Data-Driven Marketing is More Important than Ever. Your approach to marketing your company should be unique and exciting to snare customers. This is where data-driven marketing strategies come into play. Develop an App.

Big Data 140

Big Data Marketing Advertising Data-driven 140

Smart Data Collective

JUNE 29, 2022

Big data is at the heart of all successful, modern marketing strategies. Companies that engage in email marketing have discovered that big data is particularly effective. When you are running a data-driven company, you should seriously consider investing in email marketing campaigns. That’s where email marketing can do wonders.

Data-driven 137

Data-driven Marketing Cost-Benefit Big Data 137

Smart Data Collective

NOVEMBER 20, 2022

Proper marketing and sales prospects play a huge role in improving the success rate of your business. However, digital marketing has become the major focus of marketers across all industries, mainly due to how customers interact and engage with modern businesses. The following blog discusses what you need to know about big data.

Big Data 135

Big Data Sales Marketing B2B 135

Smarten

MAY 9, 2024

No matter the reason or the goal, when an enterprise chooses the right Augmented Analytics solution and carefully plans for and executes its implementation, it can optimize business results, reduce expenses and improve its market position, customer satisfaction and user adoption, and it is key to transforming business users to Citizen Data Scientists (..)

Optimization 52

Optimization Analytics Marketing Enterprise 52

datapine

SEPTEMBER 1, 2020

, there are two answers that go hand in hand: good exploitation of your analytics, that come from the results of a market research report. Besides, they also add more credibility to your work and add weight to any marketing recommendations you would give to a client or executive. What Is A Market Research Report?

Reporting 247

Reporting Marketing KPI Dashboards 247

IBM Big Data Hub

MAY 16, 2023

To help companies better deliver on their marketing vision and scale their marketing business processes, managed marketing services (MMS) offshore has become a fast growing trend. What are managed marketing services (MMS)? Traditionally, business processes tied to marketing are manual tasks completed in-house and onshore.

Marketing 76

Marketing Management Optimization Cost-Benefit 76

Smart Data Collective

JUNE 29, 2022

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. Always Provide Value.

B2B 107

B2B Data-driven Marketing Strategy 107

Smart Data Collective

FEBRUARY 5, 2023

Marketing strategies have changed exponentially over the years. In the modern era, businesses have been integrating advanced solutions into their marketing strategies. These advanced solutions, such as artificial intelligence (AI), could optimize your workflow, leading to increased sales and revenue.

Marketing 91

Marketing Cost-Benefit Optimization Sales 91

Smart Data Collective

NOVEMBER 12, 2021

According to the 2021 CMO Spend Survey by Gartner, budget allocation for marketing analytics failed to make the top 3 in priority falling behind digital commerce, marketing operations and brand strategy. It’s more difficult to reach consumers and technology buyers today than it ever has been in the history of marketing and advertising.

Marketing 132

Marketing Advertising Data-driven Strategy 132

IBM Big Data Hub

OCTOBER 13, 2023

Keeping up with the volatility of the market is no easy task. Specifically, organizations that can implement more continuously aware, dynamic, and automated inventory management systems create a significant competitive advantage to increase market share.

Marketing 75

Marketing Cost-Benefit Optimization Digital Transformation 75

Smart Data Collective

JULY 24, 2023

One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues. Sports organizations are leveraging analytics technology to make their social media marketing strategies more efficient and improve their ROIs.

Analytics Technologies 79

Analytics Technologies Marketing Technology Analytics 79

Cloudera

DECEMBER 20, 2022

In that sense, access to the auction is more conservative and can lead to inefficiencies in the use of assets, as some of the energy produced may be discarded if it is not saleable in the intraday market. With the right insights, energy production from renewable assets can be optimized and better predict the future of supply and demand.

Optimization 80

Optimization Data Analytics Analytics Cost-Benefit 80

IBM Big Data Hub

SEPTEMBER 6, 2023

1) But what about AI’s potential specifically in the field of marketing? From customized content creation to task automation and data analysis, AI has seemingly endless applications when it comes to marketing, but also some potential risks. What is AI marketing?

Marketing 87

Marketing Technology Advertising ROI 87

bridgei2i

JANUARY 6, 2020

Selection of the best stream among the sales, distributor, finance, and marketing projections. Organization-wise operationalization of the optimized single forecast by integrating with Demantra. Exploration and augmentation of the sales pipeline, install base, and econometric drivers.

Forecasting 52

Forecasting Digital Transformation Sales Machine Learning 52

Smart Data Collective

MARCH 2, 2021

Big data technology has become pivotal to the evolution of modern marketing. A lot of marketing strategies have evolved in response to new insights that were made available with data analytics. Although entrepreneurs did what they could to adjust to these changes, they overlooked one crucial factor – marketing.

Marketing 129

Marketing Data Analytics Analytics Advertising 129

datapine

APRIL 10, 2019

It’s a no surprise videos can serve as a strong and stable base for a successful marketing strategy. Why Do You Need To Invest In Video Marketing? Whether you are an eCommerce business, a dentist, a heavy equipment manufacturer, or an attorney, video marketing can surely help you take your business to new heights.

Marketing 121

Marketing Strategy Recreation/Entertainment Publishing 121

BizAcuity

JULY 13, 2021

Optimize your Go To Market: The gaming business consists of various applications like the gaming platforms (Casino, Live Dealer, Poker, Sports, Bingo, etc.), account platform, payment, affiliate, loyalty system, bonus and promotion systems, financial application, CRM system, and many others.

Optimization 52

Optimization Marketing Analytics Data Warehouse 52

Decision Management Solutions

MAY 14, 2020

James, thank you for the opportunity to guest blog in your series on Decision Optimization. As James has discussed, optimizing decisions can be complex, requiring the management of many conflicting trade-offs, but often with huge benefits. First to introduce myself…. But what might this look like?

Optimization 75

Optimization Key Performance Indicator Strategy KPI 75

IBM Big Data Hub

JULY 25, 2023

This software, and the insights it provides, can help providers predict demand patterns, identify potential issues and optimize the distribution network. Optimizing your smart grid Smart grid technology has countless benefits, including increased grid efficiency and reliability and easy integration with renewable energy sources.

Optimization 62

Optimization Technology Measurement Cost-Benefit 62

Smart Data Collective

JUNE 24, 2021

Analytics plays an invaluable role in modern marketing. We have talked extensively about the value of using data for marketing strategies in all industries. Analytics can be particularly useful for content marketing. Many marketers are stuck in 2008, when data analytics didn’t have a place in digital marketing strategies.

Marketing 87

Marketing Strategy Analytics Marketing Analytics 87

IBM Big Data Hub

DECEMBER 19, 2023

It could also just be a sign that a particular marketing initiative is working. Because all sales data is known, patterns can be analyzed for insights into products, marketing and seasonality. The post Anomaly detection in machine learning: Finding outliers for optimization of business functions appeared first on IBM Blog.

Machine Learning 72

Machine Learning Optimization Unstructured Data Sales 72

Jedox

NOVEMBER 23, 2021

The last blog post from our guest authors at smartPM.solutions was about S&OP maturity and the classification of your current S&OP situation according to the 5-stage Gartner S&OP Maturity Model. If you have not yet determined your S&OP maturity stage, you can do so in our last blog post.

Optimization 74

Optimization Forecasting Sales Measurement 74

IBM Big Data Hub

MAY 1, 2024

In the age of digital transformation, the integration of advanced technologies like generative artificial intelligence brings a new era of innovation and optimization. From demand forecasting to route optimization, inventory management and risk mitigation, the applications of generative AI are limitless.

Forecasting 87

Forecasting Optimization Digital Transformation Risk 87

Cloudera

JULY 15, 2021

Using the most up to date market data and AI can help an organization gain better visibility to act as market events unfold. We’ll be joined by Nvidia, Accenture and Forrester and share information on mastering complexity in dynamic markets, embedding AI into every aspect of the business and using hybrid cloud to drive efficiency.

Risk 98

Risk Optimization Management Insurance 98

Smart Data Collective

JANUARY 27, 2022

This blog post will explore 5 ways to make the most of your IT budget while creating a data strategy in 2022. #1 There are dozens of providers on the market and it’s important that you find one who meets your specific needs. #3 Or having marketing teams track website visits and social media engagement.

Optimization 106

Optimization IT Big Data Cost-Benefit 106

Smart Data Collective

JUNE 21, 2023

Artificial intelligence has changed marketing in extraordinary ways, which is why the market for AI in the marketing profession is booming. Marketing companies spent over $35 billion on AI in marketing research alone last year, but they are likely to spend as much on AI-driven SEO. Onsite optimization.

Optimization 121

Optimization Marketing Strategy ROI 121

Smart Data Collective

AUGUST 29, 2019

In 2019, Forbes contributor Louis Columbus wrote a great article on the ways that big data is changing the sales and marketing profession. His article talked about utilizing big data for everything from customer analytics to optimizing pricing strategies. Best Marketing Strategies with Big Data. Start blogging.

Sales 73

Sales Data-driven Marketing Strategy 73

Cloudera

OCTOBER 19, 2022

In the Hybrid Data Architectures survey report conducted by 451 Research, a part of S&P Global Market Intelligence, nearly 60% of telco organizations reported having repatriated data/analytics workloads from public cloud environments to on-premises/colocation data center environments during the past 12 months. The post Public or On-Prem?

Optimization 77

Optimization Data Architecture Data Governance Digital Transformation 77

Occam's Razor

JULY 6, 2015

In this blog post I want to share two strategic clarifications/extensions of my thinking about the See-Think-Do-Care framework. A thing three that shares optimally aligned See-Think-Do-Care metrics! I passionately dislike how most Marketers have become selfish – because most companies set deeply selfish goals for them!

Measurement 158

Measurement Marketing Metrics Strategy 158

Occam's Razor

SEPTEMBER 30, 2013

Each of the six visuals re-frames a unique facet of the digital opportunity/challenge, and shares how to optimally take advantage of the opportunity/challenge. You should have an incredibly amazing blog for your company (more on this below). 2: The Secret to Content Marketing Success. And so on and so forth. It should be.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

John Wheeler

NOVEMBER 25, 2020

IRM technology product leaders will need to develop IRM capabilities that are capable of addressing the IRM market insights outlined in this blog post. Product leaders should consider the following four market trends that will fuel demand for IRM solutions to aid in the COVID-19 business recovery. Key Findings.

Marketing 110

Marketing Risk Management Risk Digital Transformation 110

Smart Data Collective

SEPTEMBER 4, 2020

Data mining in Search Engine Optimization is a new concept and has gained importance in the digital marketing field. Today, organizations need to make use of the enhanced consumer understanding for driving customer service, successful marketing , product satisfaction, and ultimately growth. How Data Mining is Changing SEO?

Data mining 66

Data mining Optimization Big Data Cost-Benefit 66

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. Learn, get better, try some more.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Alation

MARCH 2, 2023

With lots of data comes yet more calls for automation, optimization, and productivity initiatives to put that data to good use. In fact, Gartner’s “Market Guide for Active Metadata Management” points to “ active metadata management ” as the key to continuous data analysis – which supports smarter human usage and more valuable insights.

Metadata 52

Metadata Marketing IT Data Quality 52

Smarten

JUNE 8, 2023

External forces from the global pandemic, combined with market competition have created an expectation on the part of team members who want to be able to work from home or other locations. Improved Time-to-Market No business can afford to fall behind! Today’s work environs are increasingly flexible.

Optimization 67

Optimization Enterprise Business Intelligence Predictive Modeling 67

BizAcuity

APRIL 25, 2022

Marketing a business with legal and regulatory complications is no less than navigating a minefield. Casinos would do well to think through their marketing strategies, to support growth, differentiate themselves from competitors, and strengthen their relationship with patrons and members. Casino Marketing matters.

Marketing 52

Marketing Strategy ROI Digital Transformation 52