Smart Data Collective

SEPTEMBER 13, 2023

One of the biggest reasons that biggest ways that AI is changing the business world is with marketing. of marketers use AI in marketing to some degree or another. AI technology is especially beneficial with digital marketing, since digital marketers can take advantage of large amounts of data to optimize their strategies.

Machine Learning 98

Machine Learning Marketing Strategy Optimization 98

Smart Data Collective

MARCH 19, 2023

We have seen some massive changes with AI technology in the past year, especially in the field of marketing. While we have talked about advances in AI for years on this blog, the rest of the world is finally coming to grips with the extent of the AI revolution. What Are the Most Prominent AI Tools Affecting Digital Marketing in 2023?

Marketing 108

Marketing Optimization Data-driven Dashboards 108

Timo Elliott

APRIL 8, 2024

Marketers are being tempted to use the latest generative AI tools to create a tsunami of spam content—flooding the zone with automated social and blog posts. But the right answer is to take a step back and remember what marketing is for: to help buyers buy. This has been on my mind recently. How will that be possible?

Marketing 59

Marketing Advertising B2B Interactive 59

IBM Big Data Hub

SEPTEMBER 6, 2023

Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. Enterprise marketing teams stand to benefit greatly from generative AI, yet introduction of this capability will require new skills and processes.

Marketing 119

Marketing Strategy B2B Cost-Benefit 119

BizAcuity

NOVEMBER 15, 2022

In our previous blog, we discussed the advantages of implementing AI for businesses. Now it’s time to discuss leveraging AI for Ecommerce marketing in various ways. AI-driven marketing is a well-accepted mandate for businesses who are digital. This enables profit maximization and wider market access for the business.

Marketing 98

Marketing Machine Learning Strategy Data-driven 98

Ontotext

MARCH 13, 2024

Motivated by our marketing team’s aim to simplify content discovery on our website, we initiated the Ontotext Knowledge Graph (OTKG) project. We started with our marketing content and quickly expanded that to also integrate a set of workflows for data and content management. What is OTKG?

Marketing 72

Marketing Knowledge Discovery Metadata Data-driven 72

Smart Data Collective

SEPTEMBER 27, 2023

Are you looking for a way to enhance your company’s marketing strategies? According to Inkwood Research, global companies are projected to spend over $82 billion on AI marketing by 2028. According to Inkwood Research, global companies are projected to spend over $82 billion on AI marketing by 2028. Look no further than AI.

Marketing 97

Marketing Strategy Statistics Optimization 97

Smart Data Collective

NOVEMBER 20, 2022

Proper marketing and sales prospects play a huge role in improving the success rate of your business. However, digital marketing has become the major focus of marketers across all industries, mainly due to how customers interact and engage with modern businesses. The following blog discusses what you need to know about big data.

Big Data 134

Big Data Sales Marketing B2B 134

Smart Data Collective

JUNE 29, 2022

Big data is at the heart of all successful, modern marketing strategies. Companies that engage in email marketing have discovered that big data is particularly effective. When you are running a data-driven company, you should seriously consider investing in email marketing campaigns. That’s where email marketing can do wonders.

Data-driven 136

Data-driven Marketing Cost-Benefit Big Data 136

Smart Data Collective

JANUARY 20, 2020

It goes without saying that blogging has slowly and steadily evolved into an indispensable marketing tool. While marketers have been continually using the best possible strategies to improve the existing global blogging landscape, the inclusion of artificial intelligence has taken the ballgame to a whole different level.

Deep Learning 99

Deep Learning ROI Data-driven Marketing 99

Rocket-Powered Data Science

JULY 30, 2018

Machine Learning is (or should be) a core component of any marketing program now, especially in digital marketing campaigns. To illustrate and to motivate these emerging and growing developments in marketing, we list here some of the top Machine Learning trends that we see: Hyper-personalization (SegOne context-driven marketing).

Machine Learning 199

Machine Learning Marketing Behavioral Analytics IoT 199

Smart Data Collective

OCTOBER 15, 2021

Some of the best applications of data analytics and AI technology has been in the field of marketing. Data-Driven Marketing is More Important than Ever. Your approach to marketing your company should be unique and exciting to snare customers. This is where data-driven marketing strategies come into play. Write a Blog.

Big Data 139

Big Data Marketing Advertising Data-driven 139

Smart Data Collective

JULY 7, 2021

Analytics is extremely important for any company that wants to get the most out of its marketing efforts. Social media marketing is no exception. It is impossible to create an effective social media marketing strategy without utilizing big data analytics effectively. Every company needs a social media marketing strategy.

Marketing 127

Marketing Strategy Optimization Analytics 127

Smart Data Collective

JULY 24, 2023

One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues. Sports organizations are leveraging analytics technology to make their social media marketing strategies more efficient and improve their ROIs.

Analytics Technologies 79

Analytics Technologies Marketing Technology Analytics 79

Jet Global

APRIL 17, 2020

Fortunately, a robust community of experts, insiders, and thought leaders blogs regularly about the issues and ideas most important to everyone using an ERP system. These are some of the best ERP blogs to follow in 2020 as determined by their level of quality, activity, variety, and popularity. ERP Software Blog. SYSPRO Blog.

Digital Transformation 94

Digital Transformation Consulting Software Manufacturing 94

Smart Data Collective

JUNE 29, 2022

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. Always Provide Value.

B2B 107

B2B Data-driven Marketing Strategy 107

Smart Data Collective

NOVEMBER 12, 2021

According to the 2021 CMO Spend Survey by Gartner, budget allocation for marketing analytics failed to make the top 3 in priority falling behind digital commerce, marketing operations and brand strategy. It’s more difficult to reach consumers and technology buyers today than it ever has been in the history of marketing and advertising.

Marketing 132

Marketing Advertising Data-driven Strategy 132

Smart Data Collective

SEPTEMBER 8, 2020

You can see how big data and AI are being utilized by the most astute CBD marketers. Whether it’s online shopping, virtual learning or even local and retail businesses taking their efforts online, it’s always important to see what niche markets are doing best and what’s making them thrive over others. 2 Create a Unique Newsletter.

Data-driven 109

Data-driven Marketing Big Data Advertising 109

BizAcuity

APRIL 1, 2023

In our previous blog, we discussed the advantages of implementing AI for businesses. Now it’s time to discuss leveraging AI for Ecommerce marketing in various ways. AI-driven marketing is a well-accepted mandate for businesses who are digital. This enables profit maximization and wider market access for the business.

Marketing 52

Marketing Machine Learning Strategy Data-driven 52

BI-Survey

AUGUST 10, 2020

The blog community around Microsoft Analytics and Power BI is a strong community, delivering a lot of content, help, hints and market news. The powerBImap blog portfolio shall help end users and consultants to find the right blog for their needs. If you think a blog is missing, contact powerbimap@bi-survey.com.

Consulting 52

Consulting Marketing Analytics IT 52

IBM Big Data Hub

OCTOBER 13, 2023

Keeping up with the volatility of the market is no easy task. Specifically, organizations that can implement more continuously aware, dynamic, and automated inventory management systems create a significant competitive advantage to increase market share.

Marketing 72

Marketing Cost-Benefit Optimization Digital Transformation 72

datapine

APRIL 10, 2019

It’s a no surprise videos can serve as a strong and stable base for a successful marketing strategy. Why Do You Need To Invest In Video Marketing? Whether you are an eCommerce business, a dentist, a heavy equipment manufacturer, or an attorney, video marketing can surely help you take your business to new heights.

Marketing 121

Marketing Strategy Recreation/Entertainment Publishing 121

Smart Data Collective

MARCH 2, 2021

Big data technology has become pivotal to the evolution of modern marketing. A lot of marketing strategies have evolved in response to new insights that were made available with data analytics. Although entrepreneurs did what they could to adjust to these changes, they overlooked one crucial factor – marketing.

Marketing 129

Marketing Data Analytics Analytics Advertising 129

bridgei2i

JANUARY 6, 2020

Selection of the best stream among the sales, distributor, finance, and marketing projections. The post Blog Design Sample appeared first on Home Page – BRIDGEi2i: AI for the Digital Enterprise | Analytics and AI solutions for Enterprises. Exploration and augmentation of the sales pipeline, install base, and econometric drivers.

Forecasting 52

Forecasting Digital Transformation Sales Machine Learning 52

IBM Big Data Hub

MAY 16, 2023

To help companies better deliver on their marketing vision and scale their marketing business processes, managed marketing services (MMS) offshore has become a fast growing trend. What are managed marketing services (MMS)? Traditionally, business processes tied to marketing are manual tasks completed in-house and onshore.

Marketing 72

Marketing Management Optimization Cost-Benefit 72

IBM Big Data Hub

SEPTEMBER 6, 2023

1) But what about AI’s potential specifically in the field of marketing? From customized content creation to task automation and data analysis, AI has seemingly endless applications when it comes to marketing, but also some potential risks. What is AI marketing?

Marketing 83

Marketing Technology Advertising ROI 83

Smart Data Collective

FEBRUARY 5, 2023

Marketing strategies have changed exponentially over the years. In the modern era, businesses have been integrating advanced solutions into their marketing strategies. However, using AI to develop creative work and marketing content is challenging. However, this has changed with the integration of AI.

Marketing 90

Marketing Cost-Benefit Optimization Sales 90

Smart Data Collective

JUNE 24, 2021

Analytics plays an invaluable role in modern marketing. We have talked extensively about the value of using data for marketing strategies in all industries. Analytics can be particularly useful for content marketing. Many marketers are stuck in 2008, when data analytics didn’t have a place in digital marketing strategies.

Marketing 87

Marketing Strategy Analytics Marketing Analytics 87

Jedox

JUNE 24, 2021

This also affects the go-to-market processes in particular for the marketing and sales functions. In this blog, we discuss these changes and their implications for successful operations. A company’s web presence, which is usually designed by marketing, is becoming an increasingly important component in the sales process.

Sales 94

Sales Marketing Optimization Metrics 94

Smart Data Collective

MARCH 30, 2022

One of the biggest benefits of AI technology is in the realm of marketing. You can use AI to automate many parts of your marketing strategy. AI can be particularly helpful when it comes to social media marketing. AI is Invaluable to Social Media Marketing. Increase Traffic with Automated Content Generation.

Marketing 106

Marketing Strategy ROI Data mining 106

erwin

DECEMBER 19, 2019

Digital pioneers like Amazon, Netflix and Uber account for some of the most extreme market disruption their respective industries have faced. To help you prepare for 2020, we’ve compiled some of the most popular data governance and metadata management blog posts from the erwin Experts from this year.

Metadata 75

Metadata Data Governance Management Digital Transformation 75

Dataiku

AUGUST 18, 2020

As we saw in the first part of this blog series , marketing attribution aims to assign the credit for a purchase to the marketing channels (ads, email campaigns, etc) with which the user has interacted prior to making the purchase.

Marketing 76

Marketing ROI Sales Interactive 76

Aryng

AUGUST 31, 2022

Marketing campaigns are run to build upon the awareness created by the brand campaigns. The broader goal of the marketing campaign success is to push the customers down the marketing funnel and define the strategies to drive sales and revenue. They connect your products to your customers. No, they do not directly drive sales.

Marketing 52

Marketing Sales Strategy Analytics 52

Aryng

MAY 4, 2022

When it comes to deciding on marketing budget and marketing strategies, the marketing executives pull up last year’s marketing cost, customer growth, and revenue; and depending upon the next year’s targets (which are mostly set by the top management), they decide the next year’s marketing budget.

ROI 52

ROI Marketing Strategy Management 52

John Wheeler

JUNE 4, 2020

What’s also trending is the readership of my RiskTech blog posts. So, to give readers a peek into what is most popular, I’ve curated the following “20 for 20” top blog posts read in May 2020. 4 IRM Market Trends Will Accelerate Demand in COVID-19 Recovery. IRM 2020: Market Momentum Continues.

Risk Management 63

Risk Management Risk Marketing Technology 63

KDnuggets

MAY 29, 2023

In this blog, I share 4 valuable lessons I learned while searching for data science roles amidst challenging circumstances, including 60-day immigration policies, layoffs, and health issues. My hope is to offer insights and guidance to those who are facing similar obstacles, whether due to recent layoffs or immigration challenges.

Marketing 96

Marketing Data Science 96

Jim Harris

MAY 15, 2021

For the last 12 years, a significant source of my income has been freelance writing to create content for company blogs (including not just text, but also audio podcasts and video content). From 2009 to today, I have seen a lot of growth in my clients’ understanding that a company blog is a content marketing tool and not a sales tool.

Marketing 59

Marketing Sales Reporting Enterprise 59