Insight

MARCH 12, 2020

There was only one problem: literary agents, the gatekeepers of the publishing industry, kept rejecting the book?—?often Using nothing more than a book’s synopsis, the AIgent can surface similar books, genre tags, and sales proxies. Data Collection The AIgent leverages book synopses and book metadata.

Modeling 59

Modeling Metadata Publishing Sales 59

Sisense

JANUARY 21, 2020

One of the simplest ways to start exploring your data is to aggregate the metrics you are interested in by their relevant dimensions. You’re working for an ice cream company that is about to market a brand new special-edition flavor. As an example, I’ll present a case from The Book of Why by Judea Pearl. How does this happen?

Testing 104

Testing Risk Data-driven Statistics 104

Occam's Razor

DECEMBER 9, 2009

This is a topic I cover in my new book, Web Analytics 2.0. As such, we are not a part of the central Marketing (and Marketing Intelligence) teams at corporate. The Analysts / Marketers / IT dudes keep churning data and sending the insights but nothing every changes. The closer you can get to her (direct report?)

Analytics 95

Analytics Data-driven Marketing Sales 95

Occam's Razor

JANUARY 9, 2012

The real problem is that our management teams lack imagination when it comes to the web, and our marketing executives continue to do TV on Twitter, catalogs on display ads, irrelevant shouting on search, etc. The problem is Marketing and lack of imagination in using the web/digital channels. The problem, it turns out, is not data.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. It has been such an amazing journey to write the book, and for it to come up almost exactly a year after I started this blog. Damini, Chirag and now the book! :). Part One: The book (my side of the story, details).

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. They really need to know if their marketing, and last hope the HTC 10, is going to be received well. Thanks. [ /sidebar ].

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

SEPTEMBER 15, 2014

If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Media-Mix Modeling/Experimentation.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

MAY 27, 2015

It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing).

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Sisense

MAY 18, 2021

If marketing were an apple pie, data would be the apples — without data supporting your marketing program, it might look good from the outside, but inside it’s hollow. In a recent survey from Villanova University, 100% of marketers said data analytics has an essential role in marketing’s future.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Occam's Razor

FEBRUARY 26, 2008

1: Implement a Experimentation & Testing Program. # 1: Implement a Experimentation & Testing Program. Experimentation and Testing: A Primer. Build A Great Web Experimentation & Testing Program. # Not Marketing. Competitive Intelligence Analysis: Metrics, Tips & Best Practices. Root cause?

Management 68

Management Experimentation Testing Strategy 68

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

The Unofficial Google Data Science Blog

JUNE 30, 2016

In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects. Choosing the tuning parameters for data-adaptive methods such as regression trees and MARS is the subject of a large number of research articles and books.

Statistics 44

Statistics Optimization Modeling Experimentation 44

Domino Data Lab

FEBRUARY 4, 2019

Spoiler alert: a research field called curiosity-driven learning is emerging at the nexis of experimental cognitive psychology and industry use cases for machine learning, particularly in gaming AI. Ensure a culture that supports a steady process of learning and experimentation. That brings us up to circa Mother of All Demos.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

FineReport

APRIL 24, 2024

Data visualization sample by FineReport Book A Demo Learn Data Visualization Techniques Bar Chart Design Principles When it comes to data visualization , bar charts are a fundamental tool for representing data in a clear and concise manner.

Visualization 52

Visualization Dashboards Interactive Data-driven 52

Occam's Razor

JULY 26, 2010

PALM: People Against Lonely Metrics]. This rule actually comes from my second book, Web Analytics 2.0. Page 318, Principles for Becoming an Analysis Ninja, if you have the book already.]. So why not your metrics? This is the problem with lonely metrics. Or an actual outcome metric. 2: Join the PALM club.

Metrics 96

Metrics Measurement Dashboards Reporting 96

Occam's Razor

DECEMBER 12, 2016

AND, that if I have good ideas, they will get to market very quickly – making our engagement worth the current interaction and the continued success of new ideas after the engagement. Digital Marketing & Measurement Model. What one critical metric will help you clearly measure performance for each strategy above?

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. In case of WebTrends replace those terms with Marketing Intelligence / Visitor Data Mart etc. Yet case studies in some sense reduced risk, even if they were simply over blown marketing fluff written by the vendor.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

MAY 18, 2010

This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. But a typical set of metrics you'll evaluate will hopefully represent a spectrum of success, like for example. to your website. How To Apply Segments / Analyze Data.

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123

Occam's Razor

FEBRUARY 7, 2011

But each keyword gets "credit" for other metrics. There are many, many paid tools in the market (like HitWise and Compete and Netsuus). please refer to the controlled experimentation section, page 205, in the book for more. They have been extensively covered here and in both my books.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Domino Data Lab

MAY 8, 2019

If your “performance” metrics are focused on predictive power, then you’ll probably end up with more complex models, and consequently less interpretable ones. They also require advanced skills in statistics, experimental design, causal inference, and so on – more than most data science teams will have. But I digress.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

OCTOBER 19, 2010

Disclosure:] I am the co-Founder of Market Motive Inc and the Analytics Evangelist for Google. None of these tools vendors have any relationship with Market Motive either. As defined in my second book Web Analytics 2.0 Besides that to me SEO is an important part of marketing. Mongoose Metrics ~ ifbyphone.

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

JULY 1, 2008

You struggle to get budget to hire Analysts or Marketers. If you are spending "a lot" on AdWords and AdCenter, this can be a excellent add on to track conversions offline due to your Search Engine Marketing (SEM) campaigns. It is quite likely that by the time you quantify the impact of your site on the 98.3% Not that hard.

Analytics 116

Analytics Measurement Marketing Sales 116

Occam's Razor

NOVEMBER 5, 2007

Every solid web decision making program (call it Web Analytics or Web Metrics or Web Insights or Customer Intelligence or whatever) in a company will need to solve for the Five Pillars: ClickStream, Multiple Outcomes, Experimentation & Testing, Voice of Customer and Competitive Intelligence. No one wants to look bad by comparison!

Analytics 98

Analytics Experimentation Metrics Measurement 98

CIO Business Intelligence

MAY 20, 2024

In our book, Relentless: The Forensics of Organized Crime Business Practices, we describe the daily routine of an undercover FBI agent who infiltrated a New York City crime family. Microsoft’s market value has exploded in the years since Nadella took over — due in no small part to the way he has helped them reimagine knowledge assembly.

Management 109

Management Interactive Measurement Marketing 109