Occam's Razor

MARCH 23, 2021

I lovingly call our strategy analytics on the bleeding edge. upgrades to processes to create deeper integration with Finance & Strategy teams. What may or may not be as common, but is an integral part of our analytics strategy is the extensive use of controlled experiments to answer life’s hardest questions.

Analytics 131

Analytics Scorecard Strategy Testing 131

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 The waterfall of positive feeling stems from the fact that this book was very hard to write. I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Request for help.

Analytics 71

Analytics Metrics Measurement Testing 71

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

FineReport

APRIL 24, 2024

Data visualization sample by FineReport Book A Demo Learn Data Visualization Techniques Bar Chart Design Principles When it comes to data visualization , bar charts are a fundamental tool for representing data in a clear and concise manner. Leveraging collective expertise contributes to holistic skill development.

Visualization 52

Visualization Dashboards Interactive Data-driven 52

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Book Articles. Barriers To An Effective Web Measurement Strategy [+ Solutions!]. "Engagement" Is Not A Metric, It's An Excuse. Build A Great Web Experimentation & Testing Program. How do I choose well?

KPI 124

KPI Metrics Measurement ROI 124

Insight

MARCH 12, 2020

There was only one problem: literary agents, the gatekeepers of the publishing industry, kept rejecting the book?—?often Using nothing more than a book’s synopsis, the AIgent can surface similar books, genre tags, and sales proxies. Data Collection The AIgent leverages book synopses and book metadata.

Modeling 59

Modeling Metadata Publishing Sales 59

Occam's Razor

MAY 27, 2015

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. A data-first strategy is a winning formula. … Figure out how to also re-imagine your RM strategy.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. our measurement strategies 2. our measurement strategies 2. what to focus on priorities 3. success measures.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Domino Data Lab

AUGUST 26, 2019

This article provides an excerpt of “Tuning Hyperparameters and Pipelines” from the book, Machine Learning with Python for Everyone by Mark E. We’ve already introduced models, parameters, and hyperparameters in Section 5.2.2.4 [ in the book ]. in the book. ]. Introduction. In [1]: # setup. Models, Parameters, Hyperparameters.

Testing 79

Testing Modeling Machine Learning Metrics 79

Occam's Razor

DECEMBER 12, 2016

How do you ensure that your can zig-zag with business strategy? And, of course there is the delicious detail of this strategy not adding burden to your site's visitor experience due to it's async nature. What specific strategies are you currently leveraging to accomplish aforementioned objectives? So beautiful.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. There are 19,276 books on org design on Amazon right now, so you can imagine how difficult it is to answer your question in just a few words. This is not a pitch but if you are interested my book Web Analytics 2.0, But how can I see which pages merely assist conversions? Hopefully soon!

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

MAY 18, 2010

The multi-channel strategy you are executing is unique. You have to have a segmentation strategy that is unique to you. All of the above are examples of acquisition strategies. If you make it three then choose one acquisition strategy that your company is experimenting with. Business cards handed out at trade shows.

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123

Occam's Razor

OCTOBER 19, 2010

As defined in my second book Web Analytics 2.0 Depending on the size of your company (translation: resources available and what's impactful and doable) here is the priority order that I recommend for you to execute your web analytics tools strategy right. Mongoose Metrics ~ ifbyphone. First Bit Of Context. The 10/90 Rule!

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

DECEMBER 9, 2009

This is a topic I cover in my new book, Web Analytics 2.0. Should I go with a centralized or decentralized or some other strategy (more on this below)? If the overall organization is not very savvy analytically (and it is large) then the strategy will be very different.

Analytics 95

Analytics Data-driven Marketing Sales 95

Occam's Razor

NOVEMBER 5, 2007

The strategy, for me, was two fold: Go figure out what sources of data, web and non-web, were needed to make decisions. Experimentation & Testing : Google Website Optimizer, Offermatica, Optimost etc. For more posts like this please click here , if it might be of interest please check out my book: Web Analytics: An Hour A Day.].

Analytics 98

Analytics Experimentation Metrics Measurement 98

Occam's Razor

FEBRUARY 26, 2008

Here are 6 strategies you can use to bring the voice of the customer and perspective from competitors to the table, and win big (!!). # 1: Implement a Experimentation & Testing Program. # 1: Implement a Experimentation & Testing Program. Experimentation and Testing: A Primer. 2: Capture Voice of Customer.

Management 68

Management Experimentation Testing Strategy 68

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Lab usability testing and online surveys both provide great strategies to obsess about user centric design. Thanks. [ /sidebar ].

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

FEBRUARY 7, 2011

But each keyword gets "credit" for other metrics. I have personally had a lot of success using Controlled Experimentation techniques, such as, say, Media Mix Modeling, to understand both current available demand and also segment conversion effectiveness. They have been extensively covered here and in both my books.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

The Unofficial Google Data Science Blog

JUNE 30, 2016

In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects. Choosing the tuning parameters for data-adaptive methods such as regression trees and MARS is the subject of a large number of research articles and books. 2014): 243-263.

Statistics 44

Statistics Optimization Modeling Experimentation 44