CIO Business Intelligence

OCTOBER 9, 2023

Tech leaders must focus on a business-aligned tech strategy to deliver on the competing mandates, Guarini says. “A A business-aligned technology strategy is built on architecture and agility, the ‘what’ and the ‘how’ of better alignment,’’ he explains. Innovation, IT Leadership, IT Operations, IT Strategy

Strategy 135

Strategy Technology Experimentation Testing 135

CIO Business Intelligence

FEBRUARY 21, 2024

Phil Ventimiglia, chief innovation officer, GSU Georgia State University GSU also uses AI-driven tools for adaptive learning, where students attend a class, but then access the course content through digital books and other tools, which then learn about the students — and even customize teaching guides or practice tests to better prepare them.

Recreation/Entertainment 126

Recreation/Entertainment Experimentation Modeling Data-driven 126

Occam's Razor

JANUARY 9, 2012

A huge part of the last few years for me have been about bringing more data, better strategies, more powerful tools, ever more impactful keynotes to people around the world. Get the senior-most people in the largest companies in the world to unlock their imaginations when it comes to their digital existence via impactful digital strategies.

Marketing 140

Marketing B2B Measurement Risk 140

DataRobot Blog

JANUARY 17, 2023

order books, flows, expectations, positioning). ” There are various strategies to deal with it, but none of them are perfect. As discussed, we massively accelerate that process of experimentation. For price discovery (e.g., more liquid credits, bond futures, swaps markets, etc.). prices) isn’t enough.

Machine Learning 87

Machine Learning Marketing Experimentation Modeling 87

Data Science 101

OCTOBER 15, 2023

This problem can be witnessed in the business strategies of QC companies. That’s going to use the various existing computing technology in and around the experimentation of this new capability. What can you say about the book you are writing? IBM sells consulting, Google keeps it in-house, etc. QPUs, GPUs, CPUs, you name it.

Risk 107

Risk Marketing Consulting Technology 107

CIO Business Intelligence

SEPTEMBER 12, 2022

Prioritize time for experimentation. I prefer to talk about changes in direction or strategies that don’t work,” instead of thinking an experiment or project has failed if it doesn’t work the way you thought it would, says Lorraine Marchand, author of the new book, The Innovation Mindset: Eight Essential Steps To Transform Any Industry.

Experimentation 127

Experimentation Consulting Technology Machine Learning 127

Sisense

MARCH 6, 2019

This is why I liked that James Richardson, Sr Director Analyst at Gartner, chose to share a slide with the titles of the three books written by one of my favorite authors – Yuval Noah Harari. I was very happy to see that the first key message – “Data Driven” – was subtitled with “Adopt an Experimental Mindset”.

Data Analytics 75

Data Analytics Analytics Experimentation Data-driven 75

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 The waterfall of positive feeling stems from the fact that this book was very hard to write. I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Request for help.

Analytics 71

Analytics Metrics Measurement Testing 71

Cloudera

OCTOBER 8, 2020

It’s not enough to bolt technology onto an existing strategy and consider it transformed. She’s the New York Times bestselling author of six books, including her newest release, The Disruption Mindset: Why Some Businesses Transform While Others Fail. It is the engine that dictates how fast you can move your strategy.

Digital Transformation 104

Digital Transformation Experimentation Unstructured Data Uncertainty 104

CIO Business Intelligence

OCTOBER 18, 2023

In his book The Coming Wave: Technology, Power, and the Twenty-First Century’s Greatest Dilemma , Mustafa Suleyman, co-founder of DeepMind (owned by Google) and now CEO of Inflection AI, warns about the combination of more advanced generative AI with synthetic biology. Generative AI, IT Leadership, IT Strategy

Risk 134

Risk Manufacturing Enterprise Technology 134

O'Reilly on Data

SEPTEMBER 11, 2018

They are creating strategies to control information flows that appear to be out of their control. Principles for ethical data handling (and human experimentation in general) always stress "informed consent"; Nissenbaum’s discussion about context suggests that informed consent is less about usage than about data flow.

Advertising 165

Advertising Insurance Experimentation Strategy 165

Occam's Razor

MARCH 23, 2021

I lovingly call our strategy analytics on the bleeding edge. upgrades to processes to create deeper integration with Finance & Strategy teams. What may or may not be as common, but is an integral part of our analytics strategy is the extensive use of controlled experiments to answer life’s hardest questions.

Analytics 131

Analytics Scorecard Strategy Testing 131

CIO Business Intelligence

MAY 20, 2024

Nevertheless, the ongoing challenge of adapting to the strategies of terrorists and rogue states persists, especially as the volume of data flooding military intelligence capabilities has surged. Amazon continuously learns and adapts its strategies to better serve its audience, notably fast delivery times.

Management 97

Management Interactive Measurement Marketing 97

CIO Business Intelligence

SEPTEMBER 19, 2023

He believes he can demystify digital transformation and put corporate leaders on the right path as they rethink their business strategy for the digital era. They should rather manage through experimentation. To keep growing in the digital era, enterprises must solve both these because there is such a rapid pace of change of business.

Digital Transformation 124

Digital Transformation Uncertainty Testing Enterprise 124

FineReport

APRIL 24, 2024

Data visualization sample by FineReport Book A Demo Learn Data Visualization Techniques Bar Chart Design Principles When it comes to data visualization , bar charts are a fundamental tool for representing data in a clear and concise manner. Leveraging collective expertise contributes to holistic skill development.

Visualization 52

Visualization Dashboards Interactive Data-driven 52

DataRobot Blog

AUGUST 10, 2022

NHS organisations are used to using workforce KPIs to manage staffing levels, but the real opportunity is being able to identify staff that are at risk of leaving post and to implement strategies to retain their much needed talent. Book an appointment to talk to the team and see a live demonstration of both platforms. Action to Take.

Forecasting 52

Forecasting Experimentation Data-driven Risk 52

Insight

MARCH 12, 2020

There was only one problem: literary agents, the gatekeepers of the publishing industry, kept rejecting the book?—?often Using nothing more than a book’s synopsis, the AIgent can surface similar books, genre tags, and sales proxies. Data Collection The AIgent leverages book synopses and book metadata.

Modeling 59

Modeling Metadata Publishing Sales 59

Occam's Razor

MAY 27, 2015

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. A data-first strategy is a winning formula. … Figure out how to also re-imagine your RM strategy.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. One sample strategy: Expect that I'll ask open-ended questions (If a company has 90% Reach on TV, why the heck do they need digital?). Beautiful, right? SCOTUSblog FTW!

Marketing 136

Marketing Analytics Machine Learning Strategy 136

Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

JUNE 4, 2018

Speaking of the Four Seasons, consider how sad their nudging strategy is vs. the one that booking.com has on display: All the data you need for this nudge… You already have. That’s what makes the Four Seasons strategy, and that of most sites, so heartbreaking. 80 people in California have booked this destination in the last 30 days.

Strategy 124

Strategy Cost-Benefit Testing Sales 124

Occam's Razor

AUGUST 22, 2011

Book Articles. Barriers To An Effective Web Measurement Strategy [+ Solutions!]. Build A Great Web Experimentation & Testing Program. Experimentation and Testing: A Primer. Book Articles. Book: In Stores Now!! Web Analytics Books! Web Analytics: An Hour A Day – Book Update. Interviews.

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

DECEMBER 12, 2016

How do you ensure that your can zig-zag with business strategy? And, of course there is the delicious detail of this strategy not adding burden to your site's visitor experience due to it's async nature. What specific strategies are you currently leveraging to accomplish aforementioned objectives? So beautiful.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

JUNE 6, 2011

You can't have free versions or free education or books on the subject matter. There are books galore. So in addition to becoming good at Omniture, Google Analytics, Baidu Analytics , pick one other tool from the Experimentation, Voice of Customer, Competitive Intelligence buckets of Web Analytics 2.0. Buy two books.

Analytics 125

Analytics Consulting Statistics Marketing 125

Domino Data Lab

AUGUST 26, 2019

This article provides an excerpt of “Tuning Hyperparameters and Pipelines” from the book, Machine Learning with Python for Everyone by Mark E. We’ve already introduced models, parameters, and hyperparameters in Section 5.2.2.4 [ in the book ]. in the book. ]. Introduction. In [1]: # setup. Models, Parameters, Hyperparameters.

Testing 79

Testing Modeling Machine Learning Metrics 79

Occam's Razor

MARCH 23, 2010

For big success you'll need to have a Multiplicity strategy: So when you step back and realize at the minimum you'll also have to use one Voice of Customer tool (for qualitative analysis), one Experimentation tool and (if you want to be great) one Competitive Intelligence tool… do you still want to have two clickstream tools?

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. Create a distinct mobile website and mobile app measurement strategies. Media-Mix Modeling/Experimentation.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

JULY 6, 2016

Lab usability testing and online surveys both provide great strategies to obsess about user centric design. sidebar ] I'm writing a weekly newsletter that shares tips on how to make sense of data, my favourite data visualizations, marketing strategies and things to avoid in your quest to be a smarter digital person.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

DECEMBER 9, 2009

This is a topic I cover in my new book, Web Analytics 2.0. Should I go with a centralized or decentralized or some other strategy (more on this below)? If the overall organization is not very savvy analytically (and it is large) then the strategy will be very different.

Analytics 95

Analytics Data-driven Marketing Sales 95

Occam's Razor

FEBRUARY 26, 2008

Here are 6 strategies you can use to bring the voice of the customer and perspective from competitors to the table, and win big (!!). # 1: Implement a Experimentation & Testing Program. # 1: Implement a Experimentation & Testing Program. Experimentation and Testing: A Primer. 2: Capture Voice of Customer.

Management 68

Management Experimentation Testing Metrics 68

Occam's Razor

OCTOBER 19, 2010

As defined in my second book Web Analytics 2.0 Depending on the size of your company (translation: resources available and what's impactful and doable) here is the priority order that I recommend for you to execute your web analytics tools strategy right. Experimentation and Testing Tools [The "Why" – Part 1].

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

NOVEMBER 5, 2007

The strategy, for me, was two fold: Go figure out what sources of data, web and non-web, were needed to make decisions. Experimentation & Testing : Google Website Optimizer, Offermatica, Optimost etc. For more posts like this please click here , if it might be of interest please check out my book: Web Analytics: An Hour A Day.].

Analytics 98

Analytics Experimentation Metrics Measurement 98

Occam's Razor

MAY 18, 2010

The multi-channel strategy you are executing is unique. You have to have a segmentation strategy that is unique to you. All of the above are examples of acquisition strategies. If you make it three then choose one acquisition strategy that your company is experimenting with. Business cards handed out at trade shows.

Analytics 123

Analytics Key Performance Indicator Metrics Measurement 123

Occam's Razor

AUGUST 13, 2012

There are 19,276 books on org design on Amazon right now, so you can imagine how difficult it is to answer your question in just a few words. This is not a pitch but if you are interested my book Web Analytics 2.0, I mean, we read blog posts, books, go to conferences and consume great WA content. I wish you all the very best.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

FEBRUARY 7, 2011

I have personally had a lot of success using Controlled Experimentation techniques, such as, say, Media Mix Modeling, to understand both current available demand and also segment conversion effectiveness. please refer to the controlled experimentation section, page 205, in the book for more. If you have Web Analytics 2.0

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

The Unofficial Google Data Science Blog

JUNE 30, 2016

In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects. Choosing the tuning parameters for data-adaptive methods such as regression trees and MARS is the subject of a large number of research articles and books. 2014): 243-263.

Statistics 44

Statistics Optimization Modeling Experimentation 44