Occam's Razor

APRIL 8, 2013

Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. Testing out a new feature. But it is not routine.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

AUGUST 22, 2011

Book Articles. Five Reasons And Awesome Testing Ideas. Lab Usability Testing: What, Why, How Much. Build A Great Web Experimentation & Testing Program. Experimentation and Testing: A Primer. Kill Useless Web Metrics: Apply The "Three Layers Of So What" Test. Book Articles.

KPI 124

KPI Metrics Measurement ROI 124

O'Reilly on Data

OCTOBER 19, 2021

ML apps need to be developed through cycles of experimentation: due to the constant exposure to data, we don’t learn the behavior of ML apps through logical reasoning but through empirical observation. Adapted from the book Effective Data Science Infrastructure. However, none of these layers help with modeling and optimization.

IT 346

IT Testing Experimentation Software 346

Cloudera

MARCH 2, 2022

You can read previous blog posts on Impala’s performance and querying techniques here – “ New Multithreading Model for Apache Impala ”, “ Keeping Small Queries Fast – Short query optimizations in Apache Impala ” and “ Faster Performance for Selective Queries ”. . You can also contact your sales representative to book a demo.

Data Warehouse 88

Data Warehouse Optimization Analytics Sales 88

Occam's Razor

DECEMBER 9, 2009

This is a topic I cover in my new book, Web Analytics 2.0. The four pronged real world tested probing and loaded with politics framework to find a home for Web Analytics: 1. some reports going out on schedule (even if data pukes) then an optimal path might be to centralize some where (see item #2 below). [B]

Analytics 95

Analytics Data-driven Marketing Sales 95

Domino Data Lab

OCTOBER 2, 2019

This article covers causal relationships and includes a chapter excerpt from the book Machine Learning in Production: Developing and Optimizing Data Science Workflows and Applications by Andrew Kelleher and Adam Kelleher. The case that might be familiar to you is an AB test. A complementary Domino project is available. .

Machine Learning 68

Machine Learning Measurement Modeling Testing 68

Occam's Razor

FEBRUARY 26, 2008

" Or " I proposed testing / surveys / competitive intelligence / Analysts but I was shot down." 1: Implement a Experimentation & Testing Program. # 1: Implement a Experimentation & Testing Program. Here is data from our latest test." And now you have no excuse to avoid testing.

Management 68

Management Experimentation Testing Strategy 68

O'Reilly on Data

SEPTEMBER 15, 2020

My book, AI for People and Business , introduces a framework that highlights the fact that both people and businesses can benefit from AI in unique and different ways. In my book, I introduce the Technical Maturity Model: I define technical maturity as a combination of three factors at a given point of time.

Cost-Benefit 293

Cost-Benefit Advertising ROI Machine Learning 293

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. It has been such an amazing journey to write the book, and for it to come up almost exactly a year after I started this blog. Damini, Chirag and now the book! :). Part One: The book (my side of the story, details).

Analytics 60

Analytics Metrics Marketing Dashboards 60

O'Reilly on Data

MARCH 23, 2023

Many of these go slightly (but not very far) beyond your initial expectations: you can ask it to generate a list of terms for search engine optimization, you can ask it to generate a reading list on topics that you’re interested in. It has helped to write a book. It was not optimized to provide correct responses.

IT 262

IT Modeling Testing Risk 262

The Unofficial Google Data Science Blog

JUNE 30, 2016

In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects. A naïve way to solve this problem would be to compare the proportion of buyers between the exposed and unexposed groups, using a simple test for equality of means.

Statistics 44

Statistics Optimization Modeling Experimentation 44

Occam's Razor

JANUARY 9, 2012

All while constantly optimizing your portfolio via controlled experiments. It could also make a few more dollars constantly pimping my two books in posts. I told 20 people that Nikon's site is slow and profoundly sub-optimal on mobile. We are talking about taking controlled risks and optimization. One more example.

Marketing 140

Marketing B2B Measurement Risk 140

Domino Data Lab

MAY 8, 2019

They also require advanced skills in statistics, experimental design, causal inference, and so on – more than most data science teams will have. Agile was originally about iterating fast on a code base and its unit tests, then getting results in front of stakeholders. evaluate the effects of models on human subjects. Agile to the core.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Domino Data Lab

AUGUST 26, 2019

This article provides an excerpt of “Tuning Hyperparameters and Pipelines” from the book, Machine Learning with Python for Everyone by Mark E. This control prevents overfitting and reduction in predictive accuracy on new test data. We’ve already introduced models, parameters, and hyperparameters in Section 5.2.2.4 [ in the book ].

Testing 79

Testing Modeling Machine Learning Metrics 79

Occam's Razor

AUGUST 23, 2010

Why comes from lab usability studies , website surveys , "follow me home" exercises, experimentation & testing , and other such delightful endeavors. I know that you even realize Why is ever easier to accomplish (usability studies are economical, surveys and testing platforms start at the sweet price of free!).

Analytics 116

Analytics Cost-Benefit Testing Optimization 116

Domino Data Lab

AUGUST 22, 2019

Many thanks to Addison-Wesley Professional for providing the permissions to excerpt “Natural Language Processing” from the book, Deep Learning Illustrated by Krohn , Beyleveld , and Bassens. a book) into a list of discrete elements of language (e.g., and 2.6) [ in the book]. Introduction. Tokenization.

Deep Learning 111

Deep Learning Modeling Metrics Testing 111

Occam's Razor

MARCH 23, 2010

My problem with these mistruths and FUD is that they result in a ton of practitioners and companies making profoundly sub optimal choices, which in turn results in not just much longer slogs but also spectacular career implosions and the entire web analytics industry suffering. Usually at least a test. This is sad. Likely not.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

SEPTEMBER 15, 2014

Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!). Media-Mix Modeling/Experimentation. Media-Mix Modeling/Experimentation. Many reasons.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

OCTOBER 19, 2010

As defined in my second book Web Analytics 2.0 For more on why I recommend this specific order please see my second book, Web Analytics 2.0 , which many of you already have. If you have evolved to a stage that you need behavior targeting then get Omniture Test and Target or Sitespect. First Bit Of Context. Web Analytics 2.0.

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

AUGUST 13, 2012

If you want to make the smartest decisions about your budget allocation then leveraging the time tested methodology of media mix modeling (at its core powered by controlled experiments) is the only way to go. I can use that to hypothesize what an optimal budget allocation might look like.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

FEBRUARY 7, 2011

I have personally had a lot of success using Controlled Experimentation techniques, such as, say, Media Mix Modeling, to understand both current available demand and also segment conversion effectiveness. please refer to the controlled experimentation section, page 205, in the book for more. Post Testing: Visits 30k.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

NOVEMBER 5, 2007

The fact that to make optimal decisions on the web I was going to have to be comfortable with multiple sources of data, all valuable and all necessary to win. Experimentation & Testing : Google Website Optimizer, Offermatica, Optimost etc. The last one was the most interesting and delightful. Like this post?

Analytics 98

Analytics Experimentation Metrics Measurement 98

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. When you go to the interview, the hiring company will proceed to ask questions that test your competency in the listed job requirements. I want to recommend three books.

Marketing 136

Marketing Analytics Machine Learning Strategy 136