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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

Big data is extremely important in the marketing profession. A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies. billion on marketing analytics by 2026.

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IBM Consulting accelerates the future of FinOps collaboration with Apptio

IBM Big Data Hub

Making the right technology investment decisions today is critical to building competitive advantage, fueling innovation and driving ROI. However, dispersed, unreliable data and time-consuming, error prone processes can lead to bloated budgets, ineffective planning and missed opportunities. And by acquiring Apptio Inc.

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Maximizing business outcomes and scaling AI adoption with a Hybrid by design approach 

IBM Big Data Hub

However, while embracing hybrid cloud might be intrinsic, clients continually seek to derive business value and higher return on investment (ROI) from their investments. The lack of ROI progress can be attributed to several factors, including slow adoption, unrealized use cases and unaddressed cloud sprawl.

ROI 76
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Saint Lucia Investors Turn To Big Data For Massive ROIs

Smart Data Collective

Big data is being used by countless investors all over the world. You are going to need to understand the role that predictive analytics and other big data technology plays in investing. Global Investors Use Big Data to Invest in Saint Lucia. The Saint Lucia Star reports that the country is using big data itself.

ROI 78
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5 key metrics for IT success

CIO Business Intelligence

To name a few — products and services that are delivered on time and on budget, and overall IT ROI.” Avila observes that many IT leaders will default to ROI as the most important metric because there’s strong belief that a good ROI is necessary to get the most out of the technology spend.

Metrics 139
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Microsoft and Cognizant team up to boost enterprise Copilot adoption

CIO Business Intelligence

The announcement comes amid reluctance among some CIOs regarding the ROI of generative AI copilots. The partnership between Cognizant and Microsoft may help ease some of that, as Cognizant’s consulting services can help enterprises find ways to leverage copilots as part of their business processes.

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What CIOs and CTOs should consider before adopting generative AI for application modernization

IBM Big Data Hub

Here’s how CTOs and CIOs can evaluate their technology and data estates, assess the opportunity and chart a path forward. also includes access to the StarCoder LLM, trained on openly licensed data from GitHub. Organizations that have mastered hybrid cloud are well positioned to implement generative AI across the organization.