IBM Big Data Hub

AUGUST 3, 2023

IBM Consulting’s watsonx practice brings expertise in the generative AI technology stack, as well as domain and industry experience that can help accelerate clients’ business transformations. IBM Consulting specializes in end-to-end service transformations for customer and field service operations.

Consulting 40

Consulting Data-driven Enterprise ROI 40

CIO Business Intelligence

MAY 13, 2024

Corporate and IT strategy are one, and technology is the tool to deliver strategic objectives. CEOs increasingly know and understand that,” says RJ Juliano, senior vice president, CIO, and chief marketing officer of Parkway Corp., I believe we’re in a post-alignment world. And many aren’t seeing returns after adopting AI.

IT 129

IT Digital Transformation ROI Strategy 129

CIO Business Intelligence

APRIL 24, 2024

The announcement comes amid reluctance among some CIOs regarding the ROI of generative AI copilots. The partnership between Cognizant and Microsoft may help ease some of that, as Cognizant’s consulting services can help enterprises find ways to leverage copilots as part of their business processes.

Enterprise 121

Enterprise Digital Transformation Consulting Risk 121

Smart Data Collective

FEBRUARY 21, 2021

Data analytics is very important to the future of marketing. A growing number of marketers are using data analytics technology to optimize their lead generation models. But what lead generation strategies can you use in conjunction with your data analytics tools. Data Analytics Helps with Your Lead Acquisition Strategy.

Strategy 99

Strategy Data Analytics Analytics Data-driven 99

IBM Big Data Hub

AUGUST 8, 2023

We provide current and new clients the unique opportunity to take advantage of the combined value from our technology, cloud, and consulting services alongside our ecosystem of partners to meet ever-evolving business needs. times higher ROI versus public cloud alone. Because we know a hybrid cloud approach brings an average of 2.5

Enterprise 79

Enterprise Consulting ROI Cost-Benefit 79

Alation

FEBRUARY 13, 2020

Hundreds to thousands of employees at more than 130 enterprises are using Alation to do everything from create a data culture to drive a customer-first strategy. There is plenty of market validation for the value of data catalogs. The research examined the potential ROI enterprises realize by deploying Alation.

ROI 52

ROI Cost-Benefit Unstructured Data Data Lake 52

Rocket-Powered Data Science

FEBRUARY 12, 2021

One can automate a very complicated and time-consuming process, even for a one-time bespoke application – the ROI must be worth it, to justify doing this only once. The “Next” part of the report probes organizations’ forward-looking strategies and goals over the next one to two years. The average ROI from RPA/IA deployments is 250%.

ROI 234

ROI Digital Transformation Reporting Machine Learning 234

CIO Business Intelligence

APRIL 22, 2024

Moreover, Scavuzzo saw an additional business benefit to such an approach, thanks to scale: Using anonymized data, Marcum could analyze and compare client performance and thereby provide better consulting advice to them. Historically business puts strategies together and the enabling functions come behind that.

IT 105

IT Data-driven Strategy Consulting 105

CIO Business Intelligence

MARCH 13, 2024

Management consulting firm AArete has been using other gen AI to do just that for about a year. “We So it’s no surprise creative professionals use these tools to create marketing and sales materials to supplement internal communications and for other purposes. They’re used by developers, marketers, and many other job functions.

IT 126

IT Consulting Testing Cost-Benefit 126

CIO Business Intelligence

MARCH 18, 2024

But, new data shows that Shopify has the best total cost of ownership in commerce, with up to 36% better TCO than the competition, according to research commissioned by Shopify from a leading independent consulting firm to study TCO across major platforms in North America. Business Operations, IT Strategy

Enterprise 73

Enterprise ROI Consulting Sales 73

CIO Business Intelligence

MAY 9, 2023

Like most CIOs you’ve no doubt leaned on ROI, TCO and KPIs to measure the business value of your IT investments. Of late, concerns about the public “cloud-first” approach have emerged to challenge business value and skewer ROI, TCO and KPIs. Maybe you’ve even surpassed expectations in each of these yardsticks.

ROI 118

ROI Cost-Benefit KPI Uncertainty 118

Occam's Razor

JULY 6, 2015

Over the last year, I've also worked with many companies to drive new and rapid innovation in their digital strategies using the framework. My hope is to better assist you in your own journey in using the framework to unlock imagination, build intent-based audience strategies, deliver joy to them and accelerate business profit.

Measurement 158

Measurement Marketing Metrics Strategy 158

CIO Business Intelligence

AUGUST 2, 2023

To fully capitalize on the cloud’s scalability and flexibility, most enterprises go beyond a simple lift-and-shift approach, instead injecting them with cloud-native capabilities — a strategy that sounds simple but can quickly prove complex. Select the strategy that best aligns with your goals, timeline, and resources,” Csonka advises.

Consulting 95

Consulting Testing Software Cost-Benefit 95

CIO Business Intelligence

AUGUST 9, 2023

Once a vanguard business strategy, digital transformation has become a perennial objective for business survival. The end goal of digital transformation is to be more intelligent and improve total experience,” adds Sheryl Kingston, research director at 451 Research, a part of SP Global Market Intelligence.

Digital Transformation 137

Digital Transformation Strategy Data-driven Consulting 137

CIO Business Intelligence

AUGUST 30, 2023

Corporate projects are classically evaluated on standard matrices such as return on investment (ROI), break-even period, and capital invested. A manufacturing organization can be broken down into three big blocks — manufacturing, supply chain, and sales and marketing — wherein the company strives to bring in efficiencies.

Digital Transformation 101

Digital Transformation Experimentation ROI Risk 101

CIO Business Intelligence

AUGUST 1, 2023

As many CIOs prepare their 2024 budgets and digital transformation priorities, developing a strategy that seeks opportunities to evolve business models, targets near-term operational impacts, prioritizes where employees should experiment, and defines AI-related risk-mitigating plans is imperative.

Digital Transformation 98

Digital Transformation Unstructured Data Strategy Experimentation 98

Jet Global

JANUARY 12, 2021

We recommend that business leaders begin with a clear, actionable strategy for business intelligence (BI). In fact, when you consider the tangible business benefits that powerful reporting can provide, an investment in BI tools delivers a very strong ROI. Unfortunately, BI is still a confusing and fragmented concept to many people.

Strategy 69

Strategy IT Cost-Benefit Finance 69

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). They find the closest industry leader (L'Oreal, Booking, Zyrtec, Innocent Drinks, CSC Consulting). One for digital marketing and one for digital analytics.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

CIO Business Intelligence

OCTOBER 31, 2023

Supply insightful, actionable data IT should supply sales team members with the timely, accurate data they need to become top performers, recommends Michael Tantrum, national sales director at IT consulting firm Resultant. An AI sales automation tool, for example, can be designed to analyze large datasets and make market predictions.

Sales 114

Sales IT Enterprise Technology 114

IBM Big Data Hub

APRIL 21, 2023

At IBM Consulting , our finance consulting practitioners have seen first-hand how the CFO can help foster enterprise-wide change. These are the consultants that are often engaging with collaborative CFOs on ways to deliver new value- and work-streams within the finance function, as well as across the enterprise too.

Finance 77

Finance Consulting Enterprise Data-driven 77

Smart Data Collective

SEPTEMBER 9, 2022

As we stated before, data-driven marketing strategies are extremely valuable for ecommerce companies. What kind of ROI can big data offer for the ecommerce sector? To get the perfect result, you can consult the team or look for detailed data on the website to understand what to use and how much to pay.

Data-driven 138

Data-driven Big Data ROI Manufacturing 138

Jet Global

SEPTEMBER 26, 2023

But as market predictions become more consistent, giving CFOs some time to catch their breath, new priorities start to emerge. Earlier this year, insightsoftware sat down with a panel of four prominent CFOs to explore their successes amidst recent market turbulence. But where are they turning their focus now? Focus on customer success.

Marketing 52

Marketing Finance Reporting Operational Reporting 52

Smart Data Collective

JANUARY 27, 2022

Research has shown that companies with big data strategies are 19 times more likely to become profitable. Unfortunately, some businesses have made poor decisions when instituting a data strategy. They have heard that big data can be useful, so they invest in it without much consideration for their ROI.

Optimization 105

Optimization IT Big Data Cost-Benefit 105

IBM Big Data Hub

JUNE 2, 2023

IBM Consulting’s Accelerated Incremental Mainframe Modernization Legacy applications, while being the current crown jewels of states’ IT ecosystems, hinder business agility and are expensive and complicated, therefore making any rebuild, refactor or integration attempts risky. Why IBM Consulting and AWS?

Consulting 83

Consulting Cost-Benefit Technology ROI 83

Smart Data Collective

MAY 15, 2021

Artificial intelligence is redefining the marketing profession. A growing number of companies are starting to utilize AI to get more out of their marketing budget. One of the many marketing disciplines that is changing due to AI developments is SEO. Some of the reasons are listed below.

Advertising 89

Advertising Optimization Marketing Strategy 89

DataRobot

DECEMBER 8, 2021

Companies are always looking for better strategies for reaching customers—to deliver better services, products, and value. But many struggle to turn the data they collect into true, actionable insights that can increase ROI. Marketing Mix Optimization. This process can be time-consuming and costly. Next Best Action.

Customer Analytics 97

Customer Analytics Analytics Data-driven Advertising 97

IBM Big Data Hub

MARCH 26, 2024

Maximizing value with a holistic strategy The first step in maximizing that dual value is upfront due diligence to assess the current state of reporting readiness, alignment between ESG requirements and voluntary sustainability initiatives, and consider how to drive acceleration with future-proofed solutions.

Measurement 63

Measurement Metrics Strategy Reporting 63

CIO Business Intelligence

JANUARY 2, 2024

Chris Bowers,CIO of Boston Consulting Group, puts it this way: “In 2024, we’re going to go after generative AI very aggressively. It involves reimagining our strategies, business models, processes and culture centered around AI’s capabilities, to reshape how we work and drive unparalleled productivity and innovation,” he says.

IT 144

IT Cost-Benefit Statistics Consulting 144

Smart Data Collective

JULY 13, 2023

AI technology is very helpful for marketing. Companies spent nearly $16 billion on AI marketing in 2021 and that figure is growing by the year. However, you may not realize that it can also help your company choose the best SEO consultant. What strategies will you use? How can you help bolster my backlink profile?

Predictive Analytics 76

Predictive Analytics Marketing ROI Strategy 76

IBM Big Data Hub

JUNE 23, 2023

Whether you’re a CFO, an accountant, a financial analyst or a business partner, artificial intelligence (AI) can help improve your finance strategy, uplift productivity and accelerate business outcomes. Our experts at IBM Consulting are taking a comprehensive look at generative AI for F&A and considering the need to balance risks.

Finance 59

Finance Consulting Data-driven Risk 59

Smarten

JUNE 28, 2022

The research and technology consulting firm, Gartner predicts that ‘By 2023, overall analytics adoption will increase from 35% to 50%, driven by vertical and domain-specific augmented analytics solutions.’ Time to Market. Support for Users. Software businesses are keenly aware of reputation and customer satisfaction. Cost-Effective.

Software 76

Software Analytics ROI Marketing 76

datapine

MAY 21, 2019

Armed with BI-based prowess, these organizations are a testament to the benefits of using online data analysis to enhance your organization’s processes and strategies. 1) Too expensive and hard to justify the ROI of BI. They also need these tools to generate a true ROI. 2) Lack of company-wide adoption.

Business Intelligence 183

Business Intelligence Cost-Benefit Dashboards ROI 183

erwin

AUGUST 13, 2020

Here are some of the issues and questions being raised: Growth : How do we define growth strategies (e.g., M&A, new markets, products and businesses). Emerging Markets : What opportunities align to our business (e.g., managing risk vs ROI and emerging countries)? big data, analytics and insights)?

Enterprise 143

Enterprise Cost-Benefit Uncertainty ROI 143

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. Is Your Digital Strategy Magnificent?

Marketing 147

Marketing Advertising Strategy Optimization 147

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Business/Strategy Challenges. Strategy one… Prioritize by where you will make money for your client quickly.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

CIO Business Intelligence

APRIL 18, 2022

While it’s critical for tech leaders to communicate throughout a digital project, it’s also important to communicate appropriately, says Rich Nanda, US strategy and analytics offerings leader, at Deloitte Consulting. Rich Nanda, US strategy and analytics offerings leader, Deloitte Consulting. Deloitte Consulting. “In

Digital Transformation 145

Digital Transformation Dashboards Cost-Benefit Consulting 145

datapine

JANUARY 18, 2023

That said, there are various types of reports that can be used for different purposes, rather you want to track the progress of your strategies or stay compliant with financial laws, there is a different report for each task. With this information in hand, businesses can build strategies based on analytical evidence and not simple intuition.

Reporting 201

Reporting Metrics Dashboards Visualization 201