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Where’s the ROI for AI? CIOs struggle to find it

CIO Business Intelligence

The AI market is still developing, and some companies are adopting the technology without a specific use case in mind, he adds. I have found very few companies who have found ROI with AI at all thus far,” he adds. “I I have found very few companies who have found ROI with AI at all thus far,” he adds.

ROI 141
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Machine Learning Helps Social Media Marketers Earn Higher ROIs

Smart Data Collective

We have talked extensively about some of the changes machine learning has introduced to the marketing profession. According to one analysis, companies that used machine learning in their marketing strategies boosted sales by up to 50%. How Can Machine Learning Boost Your Social Media Marketing ROI?

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7 Ways Data Analytics Is Boosting the ROI Of Digital Marketing

Smart Data Collective

Digital marketers work online and leverage online tools to drive sales. They make up an aspect of marketing focused on using the internet and cloud-based technology to promote brands. Marketers all share the same goal: reach the target audience and make more profit. Improved Marketing Campaigns. Increased Customer Growth.

ROI 116
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A Complete Guide To Driving Digital Transformation In Marketing

datapine

Digital transformation of your business is possible when you can use emerging automation, Machine Learning (ML), and Artificial Intelligence (AI) technologies in your marketing. However, when it comes to digital transformation in marketing, there is a larger revolution in how marketers use modern tools and technologies.

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8 Reasons Data-Driven Companies Are Utilizing Email Marketing

Smart Data Collective

Big data is at the heart of all successful, modern marketing strategies. Companies that engage in email marketing have discovered that big data is particularly effective. When you are running a data-driven company, you should seriously consider investing in email marketing campaigns. Cost-effective method.

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Amazing Ways AI is Changing the Marketing Landscape

Smart Data Collective

Did you know that companies are projected to spend over $107 billion on AI-based marketing solutions by 2028? There is no doubt that artificial intelligence is creating a number of new changes for people in the marketing profession. However, many people are still wondering what the actual effects of AI on marketing will be.

Marketing 119
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Data-Driven Marketing Strategies to Supercharge eCommerce Businesses

Smart Data Collective

New advances in data technology have been especially beneficial for marketing. E-commerce Companies Are Using Big Data Technology to Improve the Execution of their Marketing Strategies. This figure will continue to grow as more online retailers discover the benefits of using big data for various purposes, such as marketing.