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Machine Learning Helps Social Media Marketers Earn Higher ROIs

Smart Data Collective

There are a number of ways that companies can boost their marketing strategies with machine learning technology. One of the biggest benefits involves using machine learning to improve the performance of their social media marketing strategies. How Can Machine Learning Boost Your Social Media Marketing ROI?

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Big Data Helps Improve ROI of Trade Show Marketing

Smart Data Collective

Big data technology has rapidly changed the state of modern marketing. One of the benefits is that data analytics helps measure the ROI of trade show marketing more effectively. This is one of the many benefits of big data in marketing. The Power of Inflatables in Trade Shows 1.

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AI Technology is Changing Outbound Calling for Better or Worse

Smart Data Collective

Last year, HubSpot published an article on the benefits of using AI for call center management. This is why a growing number of businesses are leveraging AI technology to automate their outbound calls. Though automated outbound calling holds a lot of benefits like low time expenditure and low costs, is it really effective?

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Your Guide To Modern Agency Analytics, Dashboards & Reporting Techniques

datapine

The answer is modern agency analytics reports and interactive dashboards. Starting with its definition, following with the benefits of agency reports, a list of tools, and a set of agency dashboard examples. Explore our 14 days free trial & benefit from interactive agency reports! Benefits Of A Modern Agency Report.

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Essential skills and traits of chief AI officers

CIO Business Intelligence

To date, many of these positions are with technology vendors or at government entities in the wake of recent AI mandates. To that end, CAIOs must break down silos and interact with a multitude of leaders in both lines of business and supporting functions, Daly says.

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Mobile BI Solves Real-World Problems and Improves ROI and TCO!

Smarten

Technology research firm, Gartner, states that, ‘80% of organizations seeking to scale digital business will fail because they do not take a modern approach to data and analytics governance.’ Every business user is also a consumer of technology and every business user expects easy access to information on mobile devices.

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A Guide To Performing Successful Content Reporting Using Modern Dashboards

datapine

Modern content performance reports in the shape of an interactive online dashboard present an intuitive and accessible way to assess your content’s success and its ROI in real-time and in one centralized location. This is no longer the case, thanks to the introduction of modern reporting tools such as interactive dashboards.