Smart Data Collective

FEBRUARY 16, 2023

We have talked extensively about some of the changes machine learning has introduced to the marketing profession. According to one analysis, companies that used machine learning in their marketing strategies boosted sales by up to 50%. How Can Machine Learning Boost Your Social Media Marketing ROI?

Machine Learning 115

Machine Learning ROI Marketing Cost-Benefit 115

Smart Data Collective

AUGUST 30, 2022

The market for cloud technology is booming. The sudden growth is not surprising, because the benefits of the cloud are incredible. Enterprise cloud technology applications are the future industry standard for corporations. Cloud technologies provide users with centralized storage for all information.

Technology 133

Technology Enterprise Cost-Benefit Testing 133

Smart Data Collective

MAY 10, 2022

One of the critical industries AI is making strides in is the financial technology “fintech” industry. According to P&S Intelligence , AI in the fintech market is expected to grow to $47 billion in 2030 from $7.7 Doing so saves time for the agent and customer and reduces cost. AI in fintech is here to stay.

Marketing 109

Marketing Technology Insurance Machine Learning 109

Smart Data Collective

MARCH 23, 2023

New AI technologies like text-based and in-app support are being used to improve digital experiences and customer service. Retail and other industries are using omnichannel and AI technology to improve their services. In omnichannel marketing, AI personalizes and optimizes the customer experience across multiple channels.

Marketing 119

Marketing Sales Advertising Strategy 119

IBM Big Data Hub

SEPTEMBER 6, 2023

Generative AI is powering a new world of creative, customized communications, allowing marketing teams to deliver greater personalization at scale and meet today’s high customer expectations. Enterprise marketing teams stand to benefit greatly from generative AI, yet introduction of this capability will require new skills and processes.

Marketing 118

Marketing Strategy B2B Cost-Benefit 118

Smart Data Collective

AUGUST 3, 2023

As the logistics sector continues to expand and evolve, blockchain technology is becoming an integral part of supply chain procedures. Its implementation offers numerous benefits and applications that streamline operations and enhance efficiency. Look at the top blockchain benefits and how they improve fleet management.

Technology 84

Technology Management Cost-Benefit Manufacturing 84

Smart Data Collective

SEPTEMBER 28, 2022

Last year, HubSpot published an article on the benefits of using AI for call center management. This is why a growing number of businesses are leveraging AI technology to automate their outbound calls. Though automated outbound calling holds a lot of benefits like low time expenditure and low costs, is it really effective?

Technology 124

Technology Cost-Benefit Marketing Advertising 124

Smart Data Collective

DECEMBER 13, 2021

The e-commerce sector has been one of the most affected by major advances in data technology. New advances in data technology have been especially beneficial for marketing. E-commerce Companies Are Using Big Data Technology to Improve the Execution of their Marketing Strategies. Leverage AI in SMS marketing.

Data-driven 135

Data-driven Marketing Strategy Big Data 135

CIO Business Intelligence

FEBRUARY 27, 2024

Does your organization see technology infrastructure as a commodity or as a strategic business enabler? The answer will shape your approach to infrastructure: you can keep legacy infrastructure going as long as you can, or you can pursue the cutting edge of technology. Legacy technology also affects sustainability.

Technology 100

Technology Management Manufacturing Cost-Benefit 100

Smart Data Collective

JANUARY 11, 2023

Many businesses are taking advantage of big data to improve their marketing and financial management practices. billion on big data marketing in 2020 and this figure is likely to grow further in the years to come. Some of the case studies on the benefits of data-driven marketing are quite promising.

Data-driven 98

Data-driven Marketing Advertising Big Data 98

CIO Business Intelligence

JUNE 1, 2023

The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse.

Marketing 94

Marketing B2B Experimentation Cost-Benefit 94

Smart Data Collective

MAY 17, 2023

Artists, especially, were vocal about their concerns about the technology, considering the system’s merging way of creating art. In most industries, AI is hyped, especially by companies looking to cut costs and minimise risks linked with occupational hazards. What can AI bring to marketing?

Marketing 98

Marketing IT B2B Interactive 98

Smart Data Collective

SEPTEMBER 29, 2022

AI has become one of the most important gamechangers for businesses and customers relying on mobile technology. This is one of the reasons companies are spending over $328 billion on AI technology. However, we haven’t discussed the benefits of using AI to distribute apps through app marketplaces in as much detail.

Technology 125

Technology Advertising Cost-Benefit Publishing 125

O'Reilly on Data

APRIL 23, 2024

The answer can be found in the theory of economic rents, and in particular, in the kinds of rents that are collected by companies during different stages of the technology business cycle. But this kind of virtuous rising tide rent, which benefits everyone, doesn’t last. What Is Economic Rent? They start to collect robber baron rents.

Advertising 270

Advertising Cost-Benefit Marketing Risk 270

Smart Data Collective

JUNE 28, 2022

The growth of smart technology is one of the most beneficial trends brought on by advances in AI. Smart technology is also being used by businesses and government institutions around the world. Many factors are driving the demand for smart technology. Fortunately, data scalability has made smart technology more accessible.

Technology 108

Technology Cost-Benefit Consulting Data-driven 108

Smart Data Collective

NOVEMBER 2, 2022

Big data technology has changed the future of marketing in a multitude of ways. A growing number of organizations are leveraging big data to get higher ROIs from their organic and paid marketing campaigns. As a result, companies around the world spent over $52 billion on data-driven marketing solutions in 2021.

Marketing 137

Marketing Big Data Data-driven Sales 137

Smart Data Collective

FEBRUARY 8, 2022

More companies are relying on cloud technology than ever before. They are discovering the benefits of using the cloud to utilize data and facilitate communications between employees, customers, contractors and other stakeholders. He told us that cloud technology has become very important in his profession.

Technology 131

Technology Cost-Benefit Business Intelligence Marketing 131

Smart Data Collective

MAY 28, 2019

There are a lot of benefits of using big data to simplify the accounting process. New cloud technology has made big data even more versatile. The Dynamic Role of Cloud Technology in Accounting. Businesses can use online marketing tools and access big data to find new and exciting opportunities both at home and abroad.

Cost-Benefit 77

Cost-Benefit Big Data Data Processing ROI 77

Smart Data Collective

OCTOBER 13, 2021

The market for AI technology is growing remarkably. Businesses spend a lot of time and resources on marketing to stand out from their competition. While marketing remains relevant and essential, AI technology provides endless opportunities that create a massive edge between you and your competitors.

Technology 120

Technology Cost-Benefit Experimentation Machine Learning 120

Smart Data Collective

JUNE 8, 2021

Leading digital advertising platforms such as Google and Microsoft Advertising have been at the forefront of technological innovation for years. They have invested heavily in artificial intelligence technology to improve the performance of PPC marketing campaigns. How is AI Changing PPC Marketing?

Marketing 119

Marketing Advertising Cost-Benefit Data mining 119

CIO Business Intelligence

MAY 15, 2024

Cost remains the biggest driver for multicloud. To be successful, CIOs must understand the costs and benefits of such a migration, as well as factors such as life cycle management and the impact on staff. A group of senior technology leaders gathered in Toronto to share and discuss how they are managing cloud services.

Cost-Benefit 92

Cost-Benefit B2B Data Processing Technology 92

Smart Data Collective

AUGUST 23, 2023

Big data technology has rapidly changed the state of modern marketing. One of the biggest ways that brands are using big data is by optimizing their approach to trade show marketing. One of the benefits is that data analytics helps measure the ROI of trade show marketing more effectively.

Big Data 81

Big Data ROI Marketing Advertising 81

O'Reilly on Data

JULY 28, 2020

In this article, we turn our attention to the process itself: how do you bring a product to market? The Ethical OS also provides excellent tools for thinking through the impact of technologies. The Marketing team built the first model, but because it was from marketing, the model optimized for CTR and lead conversion.

Marketing 362

Marketing Experimentation Metrics Testing 362

CIO Business Intelligence

JUNE 2, 2022

Hot technologies for banks also include 5G , natural language processing (NLP) , microservices architecture , and computer vision, according to Forrester’s recent Top Emerging Technologies in Banking In 2022 report. Almost 33% of respondents claim that machine learning can lead to improved customer experience. 5G aids customer service.

Predictive Analytics 143

Predictive Analytics Technology Analytics Machine Learning 143

Smart Data Collective

SEPTEMBER 7, 2021

Technologies became a crucial part of achieving success in the increasingly competitive market, including big data and analytics. Data-based insights can help make the right decisions, keep up with market trends and navigate the uncertainty. Top technologies helping organisations accomplish business goals.

Big Data 124

Big Data Technology Cost-Benefit Predictive Analytics 124

CIO Business Intelligence

DECEMBER 19, 2023

Frost & Sullivan, a global research and consulting firm, recently released the Emerging Asia-Pacific Hybrid Cloud Market Report 2022 report. In this report, Huawei Cloud was named a “Leader” and positioned ahead of all other providers in terms of market performance, technical innovation, and customer services.

Marketing 98

Marketing B2B Finance Consulting 98

Smart Data Collective

FEBRUARY 5, 2023

Marketing strategies have changed exponentially over the years. In the modern era, businesses have been integrating advanced solutions into their marketing strategies. However, using AI to develop creative work and marketing content is challenging. As technology advances, their impact might be greater in the future.

Marketing 89

Marketing Cost-Benefit Optimization Sales 89

Smart Data Collective

MARCH 1, 2022

AI technology is changing many aspects of modern business. More companies are using AI technology to automate their social media marketing strategies. We previously mentioned the benefits of using data analytics to make the most of social media marketing. Social media is a highly profitable way to market.

Marketing 121

Marketing Data-driven Cost-Benefit ROI 121

Smart Data Collective

APRIL 13, 2021

A robust Artificial Intelligence or AI-based virtual assistant can supercharge your lead conversion process and optimize your marketing and sales teams’ performance. If you’re looking for other AI conversational marketing platforms besides Conversica, then this guide is for you. Image source: Exceed.ai. How Exceed.ai The Exceed.ai

Marketing 129

Marketing Sales Cost-Benefit Optimization 129

Smart Data Collective

AUGUST 9, 2022

However, developing economies also benefit from AI as they invest more in cryptocurrencies. Djibouti is a country in Africa that is starting to become more dependent on artificial intelligence technology. A 2018 report by UNESCO shows that AI technology is transforming the continent and Djibouti is among the countries benefiting.

Technology 107

Technology Cost-Benefit Marketing Predictive Analytics 107

Smart Data Collective

SEPTEMBER 2, 2022

Big data technology is becoming more important than ever for modern business owners. There are many benefits of using big data to run a business. One of the most important advantages is that big data can help with marketing. Big Data is Essential for Modern Marketing Strategies. Big data has revolutionized marketing.

Big Data 117

Big Data Marketing Optimization Data mining 117

Smart Data Collective

DECEMBER 19, 2022

Cloud technology has upended the medical industry in recent years. billion on cloud technology. Cloud computing offers a number of important benefits for healthcare providers. One of the biggest advantages of cloud technology is that it helps make medical billing more efficient. Code patient reports correctly.

Software 115

Software Technology Insurance Cost-Benefit 115

Smart Data Collective

FEBRUARY 28, 2022

The impact developments in data technology have had on other industries have gotten far less publicity, but that doesn’t mean it hasn’t been significant. The study underscored the benefits of using it for customer data storage, media usage and indexing. Big Data is the Key to a Successful Library Marketing Strategy.

Big Data 98

Big Data Marketing Strategy Data-driven 98

IBM Big Data Hub

MAY 16, 2023

To help companies better deliver on their marketing vision and scale their marketing business processes, managed marketing services (MMS) offshore has become a fast growing trend. What are managed marketing services (MMS)? Traditionally, business processes tied to marketing are manual tasks completed in-house and onshore.

Marketing 72

Marketing Management Optimization Cost-Benefit 72

Smart Data Collective

APRIL 28, 2021

The crypto market is booming once again. After a 2-year long bear market, prices are skyrocketing far and wide, with Bitcoin leading the charge. The blockchain technology they are based upon has managed to disrupt almost every industry known to man. Introduction to blockchain technology. Decentralized Finance.

Technology 136

Technology Finance Cost-Benefit Insurance 136

IBM Big Data Hub

APRIL 10, 2024

Where and how these applications are deployed will impact time to market and value realization. Organizations must keep up with the technology of today so they can innovate and satisfy the ever-changing needs of the customers. How quickly can features be introduced into the market (from concept to production) and beat the competition?

Cost-Benefit 94

Cost-Benefit Software Risk Marketing 94

Smart Data Collective

JULY 19, 2022

AI technology has become incredibly helpful for companies trying to boost productivity. There are a lot of invaluable applications that use AI to bolster efficiency, lower costs and help companies improve the quality of their products and services. Using AI Technology to Improve Time Management within Your Company.

Technology 133

Technology Management Cost-Benefit Software 133