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5 Sources of Data for Customer Analytics and Their Benefits

Smart Data Collective

One of the most important is in the field of marketing. Do you know what motivates your customers? Therefore, you need sophisticated customer analytics to analyze complex customer behavior. Companies frequently use analytical tools to gather customer data from across the organization and provide important insights.

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CCaaS is a Vital Tool for Managing Customer Analytics

Smart Data Collective

One of the most important reasons companies are investing in analytics technology is to improve their understanding of their customers. Companies are expected to spend over $24 billion on customers analytics technology by 2025. The benefits of analytics to understand the customer journey cannot be overstated.

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Businesses Discover the Importance of Merging Analytics and Content Marketing

Smart Data Collective

Data is the backbone of effective digital marketing, and content is not just king; it is the entire royal family. When you combine both, you get one of the most formidable and effective marketing strategies ever. Below, we highlight how qualitative and quantitative data can improve our marketing strategy.

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Sisense and Adobe: Custom Analytics + Custom Visuals

Sisense

Plus, your friends in the marketing department want your app’s style to perfectly match your brand guidelines — especially when embedding third-party analytics like Sisense into your product. When deploying analytics and data elements into your product, you need to match your look and feel. App design (visual style, UI, UX, etc.)

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insightsoftware Introduces New Features in Logi Composer 7 Launch, Addressing BI Market Needs

Jet Global

Raleigh, N.C – August 4, 2022 – insightsoftware , a global provider of reporting, analytics, and performance management solutions, today announced the release of Logi Composer 7. Developers maintain complete control over the analytics experience while also empowering end users to securely explore, analyze, and share data.

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A new era in BI: Overcoming low adoption to make smart decisions accessible for all

IBM Big Data Hub

We’re moving away from the one-size-fits-all approach of traditional dashboards to more dynamic, customized analytics experiences. Emphasizing ease of use The new generation of BI tools breaks down the barriers that once made powerful data analytics accessible only to data scientists.

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How Data Integration and Machine Learning Improve Retention Marketing

Business Over Broadway

Retention marketing is about preventing your valuable customers from churning. Reducing customer churn requires you to know two things: 1) which customers are about to churn and 2) which remedies will keep them from churning. Your marketing strategy is only as good as your ability to deliver measurable results.