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10 Essential Data-Driven B2B Email Marketing Strategies

Smart Data Collective

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. Always Provide Value.

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eCommerce Brands Use Data Analytics for Conversion Rate Optimization

Smart Data Collective

E-commerce businesses around the world are focusing more heavily on data analytics. billion on analytics last year. There are many ways that data analytics can help e-commerce companies succeed. One report found that global e-commerce brands spent over $16.7 Some of the most important is conversion rates.

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King County enlists AI to reduce drug overdose deaths

CIO Business Intelligence

In past years, reporting fatal drug overdoses has largely been a paper- and human-driven process in King County, which shares the information with state and federal agencies. Azure Databricks is also employed for data analytics as part of the solution.

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6 DataOps Best Practices to Increase Your Data Analytics Output AND Your Data Quality

Octopai

Data-driven organizations are a bad idea. Using data to drive your organization is wonderful. But data, at best, can only be a powerful vehicle, or a reliable GPS system. Except sometimes we call organizations “data-driven” when really the data is driving them up the wall. And it should be.

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Keynote Takeaways From Gartner Data & Analytics Summit

Sisense

Every year there’s high anticipation to see what key message Gartner will present in the yearly Data & Analytics Summits. The crowd who attends these events are made mostly of analytics leaders in Enterprises. It’s always fun and insightful to be able to talk to so many CDOs, CIOs, data and BI professionals within 2.5

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5 Tips to Stay Competitive as AI Technology Evolves

Smart Data Collective

AI technology moves innovation forward by boosting tinkering and experimentation, accelerating the innovation process. Automating processes can be costly, but it’s a worthy long-term investment that helps businesses align their strategies for streamlined operations. Take advantage of data analytics. Leverage innovation.

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Why CIOs should invest in digital through economic headwinds

CIO Business Intelligence

Experiment with the “highly visible and highly hyped”: Gartner repeatedly pointed out that organisations that innovate during tough economic times “stay ahead of the pack”, with Mesaglio in particular calling for such experimentation to be public and visible.