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Two Downs Make Two Ups: The Only Success Metrics That Matter For Your Data & Analytics Team

DataKitchen

So it’s Monday, and you lead a data analytics team of perhaps 30 people. But wait, she asks you for your team metrics. Like most leaders of data analytic teams, you have been doing very little to quantify your team’s success. Where is your metrics report? What should be in that report about your data team?

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The Basic Guide to Marketing Analytics and Data-Driven Marketing

Smart Data Collective

Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. The process of Marketing Analytics consists of data collection, data analysis, and action plan development. Types of Data Used in Marketing Analytics. Data is a constant in today’s world.

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What you need to know about product management for AI

O'Reilly on Data

AI products are automated systems that collect and learn from data to make user-facing decisions. All you need to know for now is that machine learning uses statistical techniques to give computer systems the ability to “learn” by being trained on existing data. That data is never as stable as we’d like to think.

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Top Productivity Metrics Examples & KPIs To Measure Performance And Outcomes

datapine

1) What Are Productivity Metrics? 3) Productivity Metrics Examples. 4) The Value Of Workforce Productivity Metrics. What Are Productivity Metrics? Productivity metrics are measurements used by businesses to evaluate the performance of employees on various activities related to their general company goals.

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A Guide To The Methods, Benefits & Problems of The Interpretation of Data

datapine

Data analysis and interpretation have now taken center stage with the advent of the digital age… and the sheer amount of data can be frightening. In fact, a Digital Universe study found that the total data supply in 2012 was 2.8 The importance of data interpretation is evident and this is why it needs to be done properly.

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5 Step Process For Insightful Data Driven Business Decision Making

Smart Data Collective

However, big data technology is only a viable tool for business decision-making if it is utilized appropriately. Google has shown how to use big data effectively for decision-making , but many other companies don’t understand the principles to follow. Guide to Creating a Big Data Strategy. Keep in Mind Metrics and KPIs.

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AI in marketing: How to leverage this powerful new technology for your next campaign

IBM Big Data Hub

From customized content creation to task automation and data analysis, AI has seemingly endless applications when it comes to marketing, but also some potential risks. More meaningful insights from customer data: Today, many marketers struggle with the sheer amount of data available to them when they’re planning a campaign.