Redefining the consumer experience: Diageo partners with SAP and IBM on global digital transformation
IBM Big Data Hub
MAY 24, 2023
Diageo, for example, recently reported it is experiencing remarkable growth, expanding by 36% compared to pre-pandemic levels, driven by the demand for premium alcohol and reflecting changing consumer preferences. This intriguing juxtaposition highlights the resilient nature of consumers and their desire to seek moments of joy and comfort.
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