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eCommerce Brands Use Data Analytics for Conversion Rate Optimization

Smart Data Collective

E-commerce businesses around the world are focusing more heavily on data analytics. There are many ways that data analytics can help e-commerce companies succeed. One benefit is that they can help with conversion rate optimization. One report found that global e-commerce brands spent over $16.7 billion on analytics last year.

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Bringing an AI Product to Market

O'Reilly on Data

It’s often difficult for businesses without a mature data or machine learning practice to define and agree on metrics. Fair warning: if the business lacks metrics, it probably also lacks discipline about data infrastructure, collection, governance, and much more.) Agreeing on metrics. Don’t expect agreement to come simply.

Marketing 362
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Towards optimal experimentation in online systems

The Unofficial Google Data Science Blog

If the relationship of $X$ to $Y$ can be approximated as quadratic (or any polynomial), the objective and constraints as linear in $Y$, then there is a way to express the optimization as a quadratically constrained quadratic program (QCQP). However, joint optimization is possible by increasing both $x_1$ and $x_2$ at the same time.

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Data-Driven Interview Advice: How the Best Teams Screen Data Scientists

Insight

Originally posted on Open Data Science (ODSC). In this article, we share some data-driven advice on how to get started on the right foot with an effective and appropriate screening process. Designing a Data Science Interview Onsite interviews are indispensable, but they are time-consuming.

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Retailers can tap into generative AI to enhance support for customers and employees

IBM Big Data Hub

Generative AI excels at handling diverse data sources such as emails, images, videos, audio files and social media content. This unstructured data forms the backbone for creating models and the ongoing training of generative AI, so it can stay effective over time. The impact of these investments will become evident in the coming years.

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The top 15 big data and data analytics certifications

CIO Business Intelligence

Data and big data analytics are the lifeblood of any successful business. Getting the technology right can be challenging but building the right team with the right skills to undertake data initiatives can be even harder — a challenge reflected in the rising demand for big data and analytics skills and certifications.

Big Data 126
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How to get powerful and actionable insights from any and all of your data, without delay

Cloudera

Today’s data tool challenges. By enabling their event analysts to monitor and analyze events in real time, as well as directly in their data visualization tool, and also rate and give feedback to the system interactively, they increased their data to insight productivity by a factor of 10. .