Ontotext

JULY 6, 2023

In today’s fast changing environment, enterprises that have transitioned from being focused on applications to becoming data-driven gain a significant competitive edge. There are four groups of data that are naturally siloed: Structured data (e.g., Transaction and pricing data (e.g.,

Cost-Benefit 52

Cost-Benefit Metadata Experimentation Risk 52

Occam's Razor

SEPTEMBER 19, 2011

We have to do Search Engine Optimization. This: You understand all the environmental variables currently in play, you carefully choose more than one group of "like type" subjects, you expose them to a different mix of media, measure differences in outcomes, prove / disprove your hypothesis (DO FACEBOOK NOW!!!), None of that.

Measurement 119

Measurement Advertising Testing Marketing 119

CIO Business Intelligence

FEBRUARY 21, 2023

The firm’s connected brewery IoT platform, for instance, is being used for data ingestion and edge computing in breweries, enabling local teams to analyze, adjust, test and optimize production processes, with this in-turn allowing operations to leverage real-time and historical data to support the workers on the shop floor.

Digital Transformation 100

Digital Transformation Sales Experimentation Optimization 100

AWS Big Data

NOVEMBER 2, 2023

GoDaddy is a data-driven company, and getting meaningful insights from data helps us drive business decisions to delight our customers. As a part of this vision, GoDaddy’s Data & ML Platform team plans to use EMR Serverless as one of the compute solutions under the hood.

Cost-Benefit 85

Cost-Benefit Big Data Testing Optimization 85

CIO Business Intelligence

JUNE 28, 2023

For all of generative AI’s allure, large enterprises are taking their time, many outright banning tools like ChatGPT over concerns of accuracy, data protection, and the risk of regulatory backlash. Experimentation with a use case driven approach. By that measure, you will indeed have done better than you thought.

Enterprise 52

Enterprise Experimentation Risk Data-driven 52

Ontotext

NOVEMBER 2, 2023

Achieving this advantage is dependent on their ability to capture, connect, integrate, and convert data into insight for business decisions and processes. This is the goal of a “data-driven” organization. We call this the “ Bad Data Tax ”. This is partly because integrating and moving data is not the only problem.

IT 69

IT Cost-Benefit Data-driven Technology 69

Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. Online, offline or nonline.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

AUGUST 22, 2011

Be data driven?" Key To Your Digital Success: Web Analytics Measurement Model. Six Rules For Creating A Data Driven Boss! Be data driven?" " Measuring Incrementality: Controlled Experiments to the Rescue! Barriers To An Effective Web Measurement Strategy [+ Solutions!].

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

JULY 24, 2018

The result is analytical strategies that are uninformed by reality, and driven new tool features, random expert recommendations and shiny objects ( OMG we have to get offline attribution! ). To name a few: Digital Marketing & Measurement Model | Analytics Ecosystem | Web Analytics 2.0. Then one day, a magic moment.

Analytics 93

Analytics Metrics Strategy Measurement 93

O'Reilly on Data

MAY 14, 2020

AI PMs should enter feature development and experimentation phases only after deciding what problem they want to solve as precisely as possible, and placing the problem into one of these categories. Experimentation: It’s just not possible to create a product by building, evaluating, and deploying a single model.

Management 363

Management Experimentation B2B Machine Learning 363

Occam's Razor

NOVEMBER 13, 2009

No dragging of the feet, the book starts with a bang by laying out the framework that will be the center of every company that will leverage data (qualitative, quantitative, competitive) on the web. Chapter 2 The Optimal Strategy for Choosing Your Web Analytics Soul Mate. Chapter 5 The Key to Glory: Measuring Success.

Analytics 71

Analytics Metrics Measurement Testing 71

O'Reilly on Data

OCTOBER 19, 2021

As with many burgeoning fields and disciplines, we don’t yet have a shared canonical infrastructure stack or best practices for developing and deploying data-intensive applications. Why: Data Makes It Different. Not only is data larger, but models—deep learning models in particular—are much larger than before.

IT 346

IT Testing Experimentation Software 346

IBM Big Data Hub

OCTOBER 20, 2023

AI platform tools enable knowledge workers to analyze data, formulate predictions and execute tasks with greater speed and precision than they can manually. AI platforms assist with a multitude of tasks ranging from enforcing data governance to better workload distribution to the accelerated construction of machine learning models.

Machine Learning 77

Machine Learning Manufacturing Cost-Benefit Deep Learning 77

The Unofficial Google Data Science Blog

JUNE 30, 2016

By IVAN DIAZ & JOSEPH KELLY Determining the causal effects of an action—which we call treatment—on an outcome of interest is at the heart of many data analysis efforts. In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects.

Statistics 44

Statistics Optimization Modeling Experimentation 44

DataKitchen

APRIL 13, 2021

This is not surprising given that DataOps enables enterprise data teams to generate significant business value from their data. Companies that implement DataOps find that they are able to reduce cycle times from weeks (or months) to days, virtually eliminate data errors, increase collaboration, and dramatically improve productivity.

Testing 307

Testing Machine Learning Consulting Data Quality 307

datapine

FEBRUARY 4, 2020

Today’s digital data has given the power to an average Internet user a massive amount of information that helps him or her to choose between brands, products or offers, making the market a highly competitive arena for the best ones to survive. First things first – organizing and prioritizing your marketing data.

Reporting 280

Reporting Marketing Advertising Metrics 280

Corinium

APRIL 25, 2019

Ahead of the Chief Data Analytics Officers & Influencers, Insurance event we caught up with Dominic Sartorio, Senior Vice President for Products & Development, Protegrity to discuss how the industry is evolving. The last 10+ years or so have seen Insurance become as data-driven as any vertical industry.

Insurance 150

Insurance Risk IoT Cost-Benefit 150

Domino Data Lab

FEBRUARY 4, 2019

In Paco Nathan ‘s latest column, he explores the role of curiosity in data science work as well as Rev 2 , an upcoming summit for data science leaders. Welcome back to our monthly series about data science. and dig into details about where science meets rhetoric in data science. Introduction.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

DECEMBER 12, 2016

There is, almost literally, an unlimited number of things you could focus on to create a high impact data-influenced organization. I was asked a few weeks back: " What companies should we proactively help with analytics, for free, so that they can make smarter data-influenced decisions ?" Data quality plays a role into this.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) There is lots of missing data. And as if that were not enough, there is lots of unknowable data. than multi-channel attribution modeling. " low. A lot of that is because of all the stuff we don't know.

Modeling 161

Modeling Optimization Marketing Interactive 161

O'Reilly on Data

MARCH 23, 2023

Many of these go slightly (but not very far) beyond your initial expectations: you can ask it to generate a list of terms for search engine optimization, you can ask it to generate a reading list on topics that you’re interested in. Unlike labels, embeddings are learned from the training data, not produced by humans.

IT 262

IT Modeling Testing Risk 262

AWS Big Data

NOVEMBER 14, 2023

Data is a key strategic asset for every organization, and every company is a data business at its core. However, in many organizations, data is typically spread across a number of different systems such as software as a service (SaaS) applications, operational databases, and data warehouses.

IoT 55

IoT Data-driven Data Lake Data Strategy 55

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. Without large amounts of labeled training data solving most AI problems is not possible.

Management 110

Management Machine Learning Experimentation Metrics 110

Occam's Razor

OCTOBER 23, 2006

The title of my presentation at the Washington DC Emetrics summit was: Creating a Data Driven Web Decision Making Culture – Lessons, Tips, Insights from a Practitioner. Seven Steps to Creating a Data Driven Decision Making Culture…… Slide 1: Decision Making Landscape. 2 Solve for the Trinity. #

Data-driven 117

Data-driven Metrics KPI Reporting 117

Occam's Razor

JUNE 6, 2007

Experimentation & Testing (A/B, Multivariate, you name it). What's the optimal organization structure (and who should own web analytics!)? Benchmarking (exactly how you can do it), impactful actionable executive dashboards (what they should contain), creating a data driven organization. Clicks and outcomes.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Domino Data Lab

MAY 8, 2019

For example, common practices for collecting data to build training datasets tend to throw away valuable information along the way. The lens of reductionism and an overemphasis on engineering becomes an Achilles heel for data science work. ML model interpretability and data visualization. back to the structure of the dataset.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

FEBRUARY 28, 2017

A story where data is the hero, followed by two mind-challenging business-shifting ideas. The qualitative surveys measuring unhappiness went down even more than before. You are what you measure. Additionally, I passionately believe that optimal metrics help solve for more than an individual’s behavior.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

SEPTEMBER 15, 2014

Company UX leaders are happy to stink less by taking the sub-optimal path of responsive design, rather than create a mobile-unique experience (your customers tend to do different things on your desktop site than your mobile site!). Create a distinct mobile website and mobile app measurement strategies. Tag your mobile website.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

AUGUST 13, 2012

The questions reveal a bunch of things we used to worry about, and continue to, like data quality and creating data driven cultures. Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. What's possible to measure. What's not possible to measure.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

JANUARY 9, 2012

Now here's another surprise: These rules/insights/mind shifts are not about data! Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! Most companies are astonishingly blasé about data and possibilities of measurement.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

MARCH 23, 2010

My problem with these mistruths and FUD is that they result in a ton of practitioners and companies making profoundly sub optimal choices, which in turn results in not just much longer slogs but also spectacular career implosions and the entire web analytics industry suffering. This is sad. Even a little frustrating. This instant.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

JULY 1, 2008

3 ] Provide you with a bushel of specific multichannel measurement ideas to help quantify the offline impact of your online presence. Why should you care about measuring multichannel impact? There are many jobs your website is doing, it is your job to measure the holistic impact. Two words: Primary Key. Well just assume. :).

Analytics 116

Analytics Measurement Marketing Sales 116

Cloudera

NOVEMBER 25, 2020

The challenges Matthew and his team are facing are mainly about access to a multitude of data sets, of various types and sources, with ease and ad-hoc, and their ability to deliver data-driven and confident outcomes. . Most of their research data is unstructured and has a lot of variety. Challenges Ahead.

Data Warehouse 57

Data Warehouse Unstructured Data Analytics Visualization 57

Occam's Razor

JULY 26, 2010

Suggestions that might increase the probability that you'll bump into things that might be insightful, and communicate data more effectively. The data is easily available in the web analytics tool so why not. Get the data out of the crm / erp / "backend" system. Here we go. #1: 1: Go as deep as you can.

Metrics 96

Metrics Measurement Dashboards Reporting 96

Occam's Razor

JANUARY 7, 2014

First… it is important to realize that big data's big imperative is driving big action. 7: 25% of all analytical effort is dedicated to data visualization/enhancing data's communicative power. #6: The organization functions off a clearly defined Digital Marketing & Measurement Model. #1.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

MAY 27, 2015

Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. A data-first strategy is a winning formula. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. A data-first strategy is a winning formula.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. BI software uses algorithms to extract actionable insights from a company’s data and guide its strategic decisions.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214