Occam's Razor

SEPTEMBER 19, 2011

This: You understand all the environmental variables currently in play, you carefully choose more than one group of "like type" subjects, you expose them to a different mix of media, measure differences in outcomes, prove / disprove your hypothesis (DO FACEBOOK NOW!!!), ask for a raise. It is that simple. Okay, it is not simple.

Measurement 119

Measurement Advertising Testing Marketing 119

O'Reilly on Data

MARCH 31, 2020

AI products are automated systems that collect and learn from data to make user-facing decisions. All you need to know for now is that machine learning uses statistical techniques to give computer systems the ability to “learn” by being trained on existing data. Why AI software development is different.

Management 332

Management Machine Learning Experimentation Metrics 332

AWS Big Data

NOVEMBER 2, 2023

GoDaddy is a data-driven company, and getting meaningful insights from data helps us drive business decisions to delight our customers. As a part of this vision, GoDaddy’s Data & ML Platform team plans to use EMR Serverless as one of the compute solutions under the hood.

Cost-Benefit 91

Cost-Benefit Big Data Testing Optimization 91

The Unofficial Google Data Science Blog

APRIL 23, 2024

the weight given to Likes in our video recommendation algorithm) while $Y$ is a vector of outcome measures such as different metrics of user experience (e.g., Experiments, Parameters and Models At Youtube, the relationships between system parameters and metrics often seem simple — straight-line models sometimes fit our data well.

Experimentation 52

Experimentation Optimization Uncertainty Metrics 52

CIO Business Intelligence

MAY 16, 2023

It surpasses blockchain and metaverse projects, which are viewed as experimental or in the pilot stage, especially by established enterprises. The inherent capabilities of AI–to process vast amounts of data and use learned intelligence to make decisions with extraordinary speed–enable opportunities uncovered through digital listening.

Advertising 105

Advertising Recreation/Entertainment Experimentation Enterprise 105

CIO Business Intelligence

FEBRUARY 21, 2023

The firm’s connected brewery IoT platform, for instance, is being used for data ingestion and edge computing in breweries, enabling local teams to analyze, adjust, test and optimize production processes, with this in-turn allowing operations to leverage real-time and historical data to support the workers on the shop floor.

Digital Transformation 105

Digital Transformation Sales Experimentation Optimization 105

Sisense

JANUARY 21, 2020

Everyone wants to get more out of their data, but how exactly to do that can leave you scratching your head. One of the simplest ways to start exploring your data is to aggregate the metrics you are interested in by their relevant dimensions. How can good data lead to faulty conclusions? How does this happen? 9/10 = 90%.

Testing 104

Testing Risk Data-driven Statistics 104

Domino Data Lab

AUGUST 6, 2021

An enterprise starts by using a framework to formalize its processes and procedures, which gets increasingly difficult as data science programs grow. With a framework and Enterprise MLOps, organizations can manage data science at scale and realize the benefits of Model Risk Management that are received by a wide range of industry verticals.

Risk Management 64

Risk Management Risk Modeling Enterprise 64

Occam's Razor

AUGUST 22, 2011

Be data driven?" Key To Your Digital Success: Web Analytics Measurement Model. Six Rules For Creating A Data Driven Boss! Be data driven?" " Measuring Incrementality: Controlled Experiments to the Rescue! Barriers To An Effective Web Measurement Strategy [+ Solutions!].

KPI 124

KPI Metrics Measurement ROI 124

Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. Testing out a new feature.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Ontotext

APRIL 3, 2024

Joseph Hilger : People are starting to understand that knowledge graphs are not just a tool for storing data and information. I need something that defines what those entities are and can align them with the data.” The other use case where graphs are exploding is what Gartner calls a data fabric. What are your thoughts about it?

Technology 59

Technology Risk Digital Transformation Measurement 59

Domino Data Lab

NOVEMBER 14, 2019

This Domino Data Science Field Note covers a proposed definition of interpretability and distilled overview of the PDR framework. Yet, despite the complexity (or because of it), data scientists and researchers curate and use different languages, tools, packages, techniques, and frameworks to tackle the problem they are trying to solve.

Modeling 71

Modeling Machine Learning Data Science Experimentation 71

Alation

SEPTEMBER 28, 2022

The term has been used a lot more of late, especially in the data analytics industry, as we’ve seen it expand over the past few years to keep pace with new regulations, like the GDPR and CCPA. In essence, DataOps is a practice that helps organizations manage and govern data more effectively. What exactly is DataOps ?

Cost-Benefit 52

Cost-Benefit Data Quality Manufacturing Testing 52

O'Reilly on Data

MAY 14, 2020

AI PMs should enter feature development and experimentation phases only after deciding what problem they want to solve as precisely as possible, and placing the problem into one of these categories. Experimentation: It’s just not possible to create a product by building, evaluating, and deploying a single model.

Management 363

Management Experimentation B2B Machine Learning 363

O'Reilly on Data

OCTOBER 19, 2021

As with many burgeoning fields and disciplines, we don’t yet have a shared canonical infrastructure stack or best practices for developing and deploying data-intensive applications. Why: Data Makes It Different. Not only is data larger, but models—deep learning models in particular—are much larger than before.

IT 346

IT Testing Experimentation Software 346

DataKitchen

APRIL 13, 2021

This is not surprising given that DataOps enables enterprise data teams to generate significant business value from their data. Companies that implement DataOps find that they are able to reduce cycle times from weeks (or months) to days, virtually eliminate data errors, increase collaboration, and dramatically improve productivity.

Testing 300

Testing Machine Learning Consulting Data Quality 300

Occam's Razor

NOVEMBER 13, 2009

No dragging of the feet, the book starts with a bang by laying out the framework that will be the center of every company that will leverage data (qualitative, quantitative, competitive) on the web. The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. I am out of breath!

Analytics 71

Analytics Metrics Measurement Testing 71

DataKitchen

MARCH 8, 2023

These three objectives are interconnected and essential to the success of any data team. Delivering insight to customers without error is critical to the success of any data team. The team must ensure that the data they are working with is clean and accurate and that the analysis created from it is rigorous and reliable.

Analytics 130

Analytics Manufacturing Data-driven Data Analytics 130

O'Reilly on Data

OCTOBER 13, 2020

In Bringing an AI Product to Market , we distinguished the debugging phase of product development from pre-deployment evaluation and testing. From a technical perspective, it is entirely possible for ML systems to function on wildly different data. Debugging AI Products. Proper AI product monitoring is essential to this outcome.

Management 244

Management Metrics Machine Learning Modeling 244

The Unofficial Google Data Science Blog

DECEMBER 14, 2021

by AMIR NAJMI & MUKUND SUNDARARAJAN Data science is about decision making under uncertainty. This blog post introduces the notions of representational uncertainty and interventional uncertainty to paint a fuller picture of what the practicing data scientist is up against. Vignette: Data Science at fluff.ai

Uncertainty 56

Uncertainty Statistics Measurement Cost-Benefit 56

O'Reilly on Data

MARCH 23, 2023

But Transformers have some other important advantages: Transformers don’t require training data to be labeled; that is, you don’t need metadata that specifies what each sentence in the training data means. Unlike labels, embeddings are learned from the training data, not produced by humans.

IT 262

IT Modeling Testing Risk 262

The Unofficial Google Data Science Blog

JUNE 30, 2016

By IVAN DIAZ & JOSEPH KELLY Determining the causal effects of an action—which we call treatment—on an outcome of interest is at the heart of many data analysis efforts. In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects.

Statistics 44

Statistics Optimization Modeling Experimentation 44

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. Without large amounts of labeled training data solving most AI problems is not possible. Transcript.

Management 110

Management Machine Learning Experimentation Metrics 110

datapine

FEBRUARY 4, 2020

Today’s digital data has given the power to an average Internet user a massive amount of information that helps him or her to choose between brands, products or offers, making the market a highly competitive arena for the best ones to survive. First things first – organizing and prioritizing your marketing data.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

OCTOBER 23, 2006

The title of my presentation at the Washington DC Emetrics summit was: Creating a Data Driven Web Decision Making Culture – Lessons, Tips, Insights from a Practitioner. Seven Steps to Creating a Data Driven Decision Making Culture…… Slide 1: Decision Making Landscape. 2 Solve for the Trinity. #

Data-driven 117

Data-driven Metrics KPI Reporting 117

Occam's Razor

JUNE 6, 2007

Experimentation & Testing (A/B, Multivariate, you name it). What ideas to test first on your site? Benchmarking (exactly how you can do it), impactful actionable executive dashboards (what they should contain), creating a data driven organization. It is a book about Web Analytics 2.0. Clicks and outcomes.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Domino Data Lab

MAY 8, 2019

For example, common practices for collecting data to build training datasets tend to throw away valuable information along the way. The lens of reductionism and an overemphasis on engineering becomes an Achilles heel for data science work. ML model interpretability and data visualization. back to the structure of the dataset.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

The Unofficial Google Data Science Blog

OCTOBER 21, 2015

by NIALL CARDIN, OMKAR MURALIDHARAN, and AMIR NAJMI When working with complex systems or phenomena, the data scientist must often operate with incomplete and provisional understanding, even as she works to advance the state of knowledge. There has been debate as to whether the term “data science” is necessary. Some don’t see the point.

Slice and Dice 45

Slice and Dice Experimentation Data-driven Data Science 45

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) There is lots of missing data. And as if that were not enough, there is lots of unknowable data. You only have to think about it for five seconds to realize it passes the ultimate test for everything: Common sense.

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

MARCH 23, 2010

Too many new things are happening too fast and those of us charged with measuring it have to change the wheels while the bicycle is moving at 30 miles per hour (and this bicycle will become a car before we know it – all while it keeps moving, ever faster). You'll have no time for data analysis, certainly not for data actioning. ~

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

AUGUST 13, 2012

The questions reveal a bunch of things we used to worry about, and continue to, like data quality and creating data driven cultures. Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. What's possible to measure. What's not possible to measure.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

SEPTEMBER 15, 2014

But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement. Create a distinct mobile website and mobile app measurement strategies. Media-Mix Modeling/Experimentation. Framing the Opportunity. Tag your mobile website. Everything.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

JANUARY 9, 2012

Now here's another surprise: These rules/insights/mind shifts are not about data! Here's important context (before we get into the rules for revolutionaries)… The Fundamental Web Analytics Problem Is Not Data! Most companies are astonishingly blasé about data and possibilities of measurement.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

AUGUST 10, 2006

Its goal is not to figure out how to spam decision makers with data. The first component of the Trinity mindset is Behavior analysis , what we traditionally consider clickstream data analysis. We collect all the clickstream data and the objective is to analyze it from a higher plane of reference. No more measuring HITS.

Measurement 99

Measurement Experimentation Metrics Testing 99

Occam's Razor

JANUARY 7, 2014

First… it is important to realize that big data's big imperative is driving big action. 7: 25% of all analytical effort is dedicated to data visualization/enhancing data's communicative power. #6: The organization functions off a clearly defined Digital Marketing & Measurement Model. #1.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Domino Data Lab

AUGUST 26, 2019

Data scientists, machine learning (ML) researchers, and business stakeholders have a high-stakes investment in the predictive accuracy of models. Data scientists and researchers ascertain predictive accuracy of models using different techniques, methodologies, and settings, including model parameters and hyperparameters. Introduction.

Testing 79

Testing Modeling Machine Learning Metrics 79

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. Everything is being tested, and then the campaigns that succeed get more money put into them, while the others aren’t repeated.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214