Smart Data Collective

FEBRUARY 4, 2021

Big data has been instrumental in keeping the pandemic in check. Organizations and governments around the world are using big data technology to track the spread of Covid-19 and find better solutions to keep it in check. However, big data will continue to affect our lives long after the pandemic has subsided.

Data-driven 68

Data-driven Marketing Strategy Big Data 68

Smart Data Collective

APRIL 1, 2021

You do not stand a chance in this digital age if you operate your marketing campaign through traditional platforms. If you still roll out mass and untargeted marketing material, you will certainly not be effective. The technological advancements have left no excuse for brands to justify the lack of customer data collection.

Big Data 110

Big Data Marketing Data-driven ROI 110

Smart Data Collective

JULY 24, 2023

Nabil M Abbas of Towards Data Science talked about one of the most interesting ways that data analytics is changing the NBA. One of the biggest ways that data analytics is changing the sports industry is that it has revolutionized social media marketing strategies employed by sports teams and leagues.

Analytics Technologies 80

Analytics Technologies Marketing Technology Analytics 80

Smart Data Collective

JULY 4, 2022

Big data has led to some major changes in the field of education. You should pay close attention to developments in big data in academia. How is Big Data Affecting the State of Education? Big data has been especially influential in the field of education. Keep reading to learn more.

Data-driven 127

Data-driven Big Data Interactive Recreation/Entertainment 127

Smart Data Collective

JULY 26, 2023

Big data has become an invaluable aspect to most modern businesses. Nevertheless, many companies have been reluctant to Harvard Business Review reports that only 30% of businesses have a data strategy. However, companies with data strategies are far more successful than those without.

Data-driven 75

Data-driven Management Sales Big Data 75

Smart Data Collective

MAY 4, 2021

With most businesses investing more heavily data-driven, digital marketing strategies recent years, it’s important to stay ahead of your competitors. With a good email marketing strategy in place, you are likely to be more successful. Big data has become incredibly important for the future of email marketing.

Marketing 101

Marketing Strategy Optimization Data Analytics 101

Smart Data Collective

AUGUST 19, 2023

Big data technology has significantly improved the ROI of modern marketing strategies. There are many ways that brands can use AI and data analytics to expand their reach, which includes using Roblox games. Back in February, we talked about some of the ways that data analytics has shaped the gaming industry.

Data-driven 57

Data-driven Interactive Recreation/Entertainment Big Data 57

Smart Data Collective

MARCH 1, 2022

More companies are using AI technology to automate their social media marketing strategies. We previously mentioned the benefits of using data analytics to make the most of social media marketing. Social media is a highly profitable way to market. This will help you boost the ROI of your digital marketing efforts. ?Twitter’s

Marketing 123

Marketing Data-driven Cost-Benefit ROI 123

CIO Business Intelligence

MAY 8, 2024

As the world becomes increasingly reliant on technology and driven by data, the excitement about artificial intelligence (AI) solutions continues to skyrocket. Companies such Nvidia, Corestreet, and OpenAI are experiencing exponential revenue growth – and valuations, driven by this immense interest.

Metrics 105

Metrics Data-driven ROI Marketing 105

Occam's Razor

SEPTEMBER 24, 2012

This audience is immensely attractive to Brands and Marketers around the world. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. Completely ignore the question of whether Facebook works (for many, many, many companies it is a very effective marketing channel). Gets more Likes. It was huge.

Advertising 165

Advertising ROI Metrics Marketing 165

Cloudera

JUNE 11, 2024

By leveraging an organization’s proprietary data, GenAI models can produce highly relevant and customized outputs that align with the business’s specific needs and objectives. Structured data is highly organized and formatted in a way that makes it easily searchable in databases and data warehouses.

Enterprise 71

Enterprise Unstructured Data Contextual Data Data-driven 71

Smart Data Collective

JUNE 25, 2021

Big data has been incredibly important in the marketing profession. Marketers need to rely heavily on big data technology to reach customers more effectively. Big data technology isn’t just important for making better insights. They must make sure that their marketing strategy is operating effectively.

Dashboards 91

Dashboards Metrics Marketing Key Performance Indicator 91

Smart Data Collective

OCTOBER 21, 2020

The concept of email marketing predates the big data phenomenon by at least 20 years. However, data-driven insights have clearly played a profound role in the future of email marketing. Companies need to find new ways to use big data to embrace new email strategies. Email for Businesses: A Crucial Channel.

Data-driven 79

Data-driven Big Data Metrics Machine Learning 79

IBM Big Data Hub

SEPTEMBER 6, 2023

1) But what about AI’s potential specifically in the field of marketing? From customized content creation to task automation and data analysis, AI has seemingly endless applications when it comes to marketing, but also some potential risks. What is AI marketing?

Marketing 78

Marketing Technology Advertising ROI 78

Smart Data Collective

FEBRUARY 6, 2020

I ran into the head of an analytics company with a lot of experience in big data. He said that there is a growing need for big data in the marketing profession. Forbes’s Louis Columbus wrote a great article on 10 ways that big data is influencing the marketing field. Interactive Emails.

Big Data 116

Big Data Marketing Machine Learning Advertising 116

datapine

APRIL 13, 2021

Although this is positive for the many types of agencies in the market, it has also left them facing a big challenge. The answer is modern agency analytics reports and interactive dashboards. Explore our 14 days free trial & benefit from interactive agency reports! What Are Agency Analytics?

Dashboards 256

Dashboards Reporting Analytics Cost-Benefit 256

Rocket-Powered Data Science

MARCH 19, 2019

We hear a lot of hype that says organizations should be “ Data – first ”, or “AI- first , or “ Data – driven ”, or “ Technology – driven ”. Analytics are the products, the outcomes, and the ROI of our Big Data , Data Science, AI, and Machine Learning investments!

Analytics 193

Analytics Metrics Data-driven Machine Learning 193

Sisense

JUNE 22, 2021

As a marketer, attribution is one of the most important challenges you face today in a multi-channel world. Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Smart Data Collective

MARCH 31, 2020

The market for big data and AI is surging. One recent study found that the global market for these technologies will be worth $229 billion within the next five years. And in the marketing industry, AI is revolutionizing the way corporations use data, interact with customers, and grow their firm’s reach.

Marketing 90

Marketing Advertising Big Data ROI 90

datapine

APRIL 12, 2023

Incremental sales is a KPI used by marketers to assess the financial value of various promotional activities. It calculates a business’s revenue from its marketing campaigns above what they normally sell and helps build successful strategies to ensure continuous growth. What Are Incremental Sales?

Sales 176

Sales KPI Metrics Cost-Benefit 176

datapine

MAY 21, 2019

“BI is about providing the right data at the right time to the right people so that they can take the right decisions” – Nic Smith. Data analytics isn’t just for the Big Guys anymore; it’s accessible to ventures, organizations, and businesses of all shapes, sizes, and sectors.

Business Intelligence 183

Business Intelligence Cost-Benefit Dashboards ROI 183

Cloudera

AUGUST 30, 2022

Data-fuelled innovation requires a pragmatic strategy. This blog lays out some steps to help you incrementally advance efforts to be a more data-driven, customer-centric organization. The financial sector’s evolution is unleashing myriad demands on firms operating in the market. Embrace incremental progress.

Strategy 107

Strategy Data Strategy ROI Cost-Benefit 107

datapine

OCTOBER 17, 2019

Management reporting is a source of business intelligence that helps business leaders make more accurate, data-driven decisions. They collect data from various departments of the company tracking key performance indicators ( KPIs ) and present them in an understandable way. They were using historical data only.

Reporting 263

Reporting Management Dashboards KPI 263

CIO Business Intelligence

MAY 9, 2024

They should lead the efforts to tie AI capabilities to data analytics and business process strategies and champion an AI-first mindset throughout the organization. They also need to understand the vitality of quality data for AI success, as well as governance frameworks to ensure responsible and ethical use of AI.

Risk Management 131

Risk Management Risk Cost-Benefit Technology 131

IBM Big Data Hub

NOVEMBER 6, 2023

Enterprises should create personalized experiences for SMBs based on qualitative and quantitative data As SMBs become more cautious about their spending, the enterprises that serve them must drive value through increased personalization. Data-driven personalization is essential in today’s business environment.

Cost-Benefit 102

Cost-Benefit Enterprise ROI Data Warehouse 102

Smart Data Collective

JUNE 15, 2022

One of the secrets to attracting and retaining customers is to become more data-centric. According to many surveys, more than 90% of retail organizations across a wide range of sectors feel location data is crucial to their success. In this article, we will talk about nine ways location data can help you excel in retail.

Advertising 98

Advertising Cost-Benefit ROI Sales 98

Smart Data Collective

APRIL 5, 2021

With individuals and their devices constantly connected to the internet, user data flow is changing how companies interact with their customers. Big data has become the lifeblood of small and large businesses alike, and it is influencing every aspect of digital innovation, including web development. What is Big Data?

Big Data 108

Big Data IT Data-driven Sales 108

datapine

JANUARY 6, 2022

1) What Is Data Interpretation? 2) How To Interpret Data? 3) Why Data Interpretation Is Important? 4) Data Analysis & Interpretation Problems. 5) Data Interpretation Techniques & Methods. 6) The Use of Dashboards For Data Interpretation. Business dashboards are the digital age tools for big data.

Visualization 246

Visualization Dashboards Cost-Benefit Measurement 246

datapine

NOVEMBER 5, 2019

Studies suggest that businesses that adopt a data-driven marketing strategy are likely to gain an edge over the competition and in turn, increase profitability. In fact, according to eMarketer, 40% of executives surveyed in a study focused on data-driven marketing, expect to “significantly increase” revenue.

Dashboards 220

Dashboards Cost-Benefit Sales Metrics 220

Smart Data Collective

NOVEMBER 18, 2021

Big data is no longer a luxury for businesses. It is a vital to any company that wants to succeed in all but the least competitive markets. In the information, there are companies with big data strategies and those that fall behind. Big data and business intelligence are essential. This is where big data comes into play.

Data Strategy 128

Data Strategy B2B Strategy Big Data 128

CIO Business Intelligence

FEBRUARY 7, 2024

Carter Busse, CIO of no-code enabled automation platform company Workato, adds that APIs are now important connective tissue to integrate and interact with large language models (LLMs) within business processes. “If Ajay Sabhlok, CIO and CDO at zero trust data security company Rubrik, Inc.,

Business Objectives 119

Business Objectives Cost-Benefit Strategy Data-driven 119

datapine

JULY 26, 2022

The times were data analysis was segregated to big enterprises that had the necessary resources to carry it out are long gone. That said, this level of accessibility has turned the use of data from a choice to a mandatory practice for businesses that want to succeed, no matter their size. 3) Why Do You Need Small Business Dashboards.

Dashboards 151

Dashboards KPI Metrics Sales 151

CIO Business Intelligence

AUGUST 9, 2023

Digital transformation became a key strategic initiative in the mid-2010s, as mobile communications, cloud, data analytics, and other advanced information technologies took off, enabling businesses and consumers to easily engage via digital channels. Amazon became a metaphor for markets upended in upstarts digitalization wake.

Digital Transformation 137

Digital Transformation Strategy Data-driven Consulting 137

Smart Data Collective

NOVEMBER 24, 2020

The market for business intelligence services is expected to reach $33.5 Business intelligence software will be more geared towards working with Big Data. Data Governance. One issue that many people don’t understand is data governance. It is evident that challenges of data handling will be present in the future too.

Business Intelligence 130

Business Intelligence Visualization Dashboards Prescriptive Analytics 130

CIO Business Intelligence

FEBRUARY 14, 2023

By George Trujillo, Principal Data Strategist, DataStax Increased operational efficiencies at airports. Investments in artificial intelligence are helping businesses to reduce costs, better serve customers, and gain competitive advantage in rapidly evolving markets. Real-time data involves a continuous flow of data in motion.

Data Strategy 106

Data Strategy Strategy Machine Learning Data-driven 106

Smart Data Collective

MAY 17, 2023

Businesses are also using AI-driven ERP software. AI-Driven ERP Tools Are Becoming More Important than Ever AI tools are becoming more common in enterprise software. ERP systems have been stagnant for decades in managing and processing enterprise data. Using ERP software that utilizes AI technology will change this process.

Enterprise 95

Enterprise Cost-Benefit Software Data-driven 95

CIO Business Intelligence

AUGUST 23, 2022

To address this requirement and ensure seamless connectivity, organizations are rapidly adopting consumption-driven NaaS models to balance the cost of their network growth with the digital experience of their stakeholders. Transitioning to Business Value . Obtaining more insight into hidden costs (e.g., IT Leadership

Cost-Benefit 93

Cost-Benefit Business Objectives ROI Risk 93