Smarten

DECEMBER 20, 2022

Technology research firm, Gartner, states that, ‘80% of organizations seeking to scale digital business will fail because they do not take a modern approach to data and analytics governance.’ Every business user is also a consumer of technology and every business user expects easy access to information on mobile devices.

ROI 52

ROI Cost-Benefit Data-driven Business Intelligence 52

Smart Data Collective

OCTOBER 21, 2020

The concept of email marketing predates the big data phenomenon by at least 20 years. However, data-driven insights have clearly played a profound role in the future of email marketing. Companies need to find new ways to use big data to embrace new email strategies. The Evolution of Email in the Age of Big Data.

Data-driven 82

Data-driven Big Data Metrics Machine Learning 82

Smart Data Collective

APRIL 4, 2021

Data-driven marketing has become the norm in almost every industry. Companies have found that big data can significantly improve the ROI of modern marketing campaigns. However, they must use the right technology to get the most out of their big data initiatives.

Data-driven 94

Data-driven Marketing B2B Big Data 94

CIO Business Intelligence

FEBRUARY 13, 2024

To name a few — products and services that are delivered on time and on budget, and overall IT ROI.” Avila observes that many IT leaders will default to ROI as the most important metric because there’s strong belief that a good ROI is necessary to get the most out of the technology spend.

Metrics 139

Metrics IT ROI Measurement 139

Rocket-Powered Data Science

MARCH 19, 2019

We hear a lot of hype that says organizations should be “ Data – first ”, or “AI- first , or “ Data – driven ”, or “ Technology – driven ”. Analytics are the products, the outcomes, and the ROI of our Big Data , Data Science, AI, and Machine Learning investments!

Analytics 193

Analytics Metrics Data-driven Machine Learning 193

IBM Big Data Hub

SEPTEMBER 6, 2023

From customized content creation to task automation and data analysis, AI has seemingly endless applications when it comes to marketing, but also some potential risks. Today, AI technologies are being used more widely than ever to generate content, improve customer experiences and deliver more accurate results. What is AI marketing?

Marketing 86

Marketing Technology Advertising ROI 86

Smart Data Collective

FEBRUARY 4, 2021

Big data has been instrumental in keeping the pandemic in check. Organizations and governments around the world are using big data technology to track the spread of Covid-19 and find better solutions to keep it in check. However, big data will continue to affect our lives long after the pandemic has subsided.

Data-driven 69

Data-driven Marketing Strategy Big Data 69

datapine

APRIL 21, 2022

For instance, when it comes to Human Resources, a digital transformation entails streamlining operations and digitizing personnel data. An accounting department may consider leveraging electronic contracts, data collecting, and reporting as a part of the digital transition. Approach To Digital Marketing.

Digital Transformation 206

Digital Transformation Marketing Advertising Scorecard 206

IBM Big Data Hub

NOVEMBER 29, 2023

In 2023, the IBM® Institute for Business Value (IBV) surveyed 2,500 global executives and found that best-in-class companies are reaping a 13% ROI from their AI projects—more than twice the average ROI of 5.9%. Non-symbolic AI can be useful for transforming unstructured data into organized, meaningful information.

Unstructured Data 93

Unstructured Data Data-driven ROI Machine Learning 93

IBM Big Data Hub

NOVEMBER 6, 2023

By adopting these 4 best practices to invest in the right technology and leverage the most recent advances in generative AI , enterprises can unlock unique services for SMB customers. Data-driven personalization is essential in today’s business environment. Generative AI tools like IBM watsonx.ai

Cost-Benefit 111

Cost-Benefit Enterprise ROI Data Warehouse 111

datapine

APRIL 13, 2021

The answer is modern agency analytics reports and interactive dashboards. Explore our 14 days free trial & benefit from interactive agency reports! Agency analytics is the process of taking data and transforming it into valuable insights that are then displayed with a professional agency dashboard. What Are Agency Analytics?

Dashboards 256

Dashboards Reporting Analytics Cost-Benefit 256

Ontotext

APRIL 3, 2024

Joseph Hilger : People are starting to understand that knowledge graphs are not just a tool for storing data and information. I need something that defines what those entities are and can align them with the data.” The other use case where graphs are exploding is what Gartner calls a data fabric. What are your thoughts about it?

Technology 59

Technology Risk Digital Transformation Measurement 59

Cloudera

AUGUST 30, 2022

Data-fuelled innovation requires a pragmatic strategy. This blog lays out some steps to help you incrementally advance efforts to be a more data-driven, customer-centric organization. Financial service providers face growing expectations to make interactions more relevant and timelier. Embrace incremental progress.

Strategy 102

Strategy Data Strategy ROI Cost-Benefit 102

Smart Data Collective

MAY 17, 2023

AI technology has become crucial for modern businesses trying to maintain a competitive edge in the 21st Century. Businesses are also using AI-driven ERP software. AI-Driven ERP Tools Are Becoming More Important than Ever AI tools are becoming more common in enterprise software. This is especially important for manufacturers.

Enterprise 95

Enterprise Cost-Benefit Software Data-driven 95

CIO Business Intelligence

FEBRUARY 7, 2024

Carter Busse, CIO of no-code enabled automation platform company Workato, adds that APIs are now important connective tissue to integrate and interact with large language models (LLMs) within business processes. “If But APIs do more than support next-generation technologies — they already serve a foundational purpose within most enterprises.

Business Objectives 123

Business Objectives Cost-Benefit Strategy Data-driven 123

CIO Business Intelligence

FEBRUARY 14, 2023

By George Trujillo, Principal Data Strategist, DataStax Increased operational efficiencies at airports. To succeed with real-time AI, data ecosystems need to excel at handling fast-moving streams of events, operational data, and machine learning models to leverage insights and automate decision-making.

Data Strategy 113

Data Strategy Strategy Machine Learning Data-driven 113

Smart Data Collective

APRIL 1, 2021

The technological advancements have left no excuse for brands to justify the lack of customer data collection. This data, in return, enables them to carve out specialized marketing campaigns targeting the right audience. Now marketers can capture data at almost every stage of the buying decision.

Big Data 109

Big Data Marketing Data-driven ROI 109

Smart Data Collective

APRIL 21, 2022

We have pointed out in the past that big data offers a number of benefits for online commerce. One of the most important benefits of data analytics pertains to optimizing websites for a good user experience. One study found that the ROI of UX strategies is 9,900%. Data analytics can help with the UX process.

Data Analytics 117

Data Analytics Analytics Big Data Machine Learning 117

CIO Business Intelligence

AUGUST 9, 2023

Most CEOs (72%) continue to prioritize digital investments, according to the 2022 CEO Outlook report from KPMG, in part due to concerns about emerging and disruptive technology, a top three risk to organizational growth. Digital transformation is the integration of digital technologies into all aspects of business operations.

Digital Transformation 137

Digital Transformation Strategy Data-driven Consulting 137

CIO Business Intelligence

AUGUST 23, 2022

To address this requirement and ensure seamless connectivity, organizations are rapidly adopting consumption-driven NaaS models to balance the cost of their network growth with the digital experience of their stakeholders. Transitioning to Business Value . Obtaining more insight into hidden costs (e.g.,

Cost-Benefit 104

Cost-Benefit Business Objectives ROI Risk 104

Smart Data Collective

MARCH 1, 2022

AI technology is changing many aspects of modern business. More companies are using AI technology to automate their social media marketing strategies. We previously mentioned the benefits of using data analytics to make the most of social media marketing. This will help you boost the ROI of your digital marketing efforts. ?Twitter’s

Marketing 121

Marketing Data-driven Cost-Benefit ROI 121

CIO Business Intelligence

APRIL 6, 2022

He added: “The strategy around cloud is not ROI on a case-by-case basis. Focusing on speed, scale and software innovation, the event will gather technology executives to discuss both strategy and concrete implementation tactics. But one thing is clear to Atilla Tinic, the company’s EVP and CIO: “I do think the key is the cloud.”

B2B 130

B2B Strategy Digital Transformation Software 130

CIO Business Intelligence

DECEMBER 1, 2022

Tapped to guide the company’s digital journey, as she had for firms such as P&G and Adidas, Kanioura has roughly 1,000 data engineers, software engineers, and data scientists working on a “human-centered model” to transform PepsiCo into a next-generation company. But there is more room to go.

Digital Transformation 144

Digital Transformation IoT Data-driven KPI 144

IBM Big Data Hub

JUNE 23, 2023

Though it may feel futuristic, advancements such as generative AI and conversational AI technology can benefit Finance & Accounting (F&A) now. AI technology enables finance professionals to focus on higher-value activities, such as strategic planning and analysis, instead of manual and transactional activities.

Finance 62

Finance Consulting Data-driven Risk 62

CIO Business Intelligence

MAY 2, 2023

Generative artificial intelligence (GenAI) tools such as Azure OpenAI have been drawing attention in recent months, and there is widespread consensus that these technologies can significantly transform the retail industry. James Caton : We’re already seeing a lot of data-driven innovation in the industry.

Cost-Benefit 98

Cost-Benefit Sales Visualization ROI 98

Smart Data Collective

MARCH 5, 2021

Data analytics has been a very important aspect of modern marketing strategies. A growing number of companies are using data analytics to reach customers through virtually every channel, including email. Email marketing is even more effective for companies that know how to use data analytics to get the most out of it.

Marketing 144

Marketing Data Analytics Analytics ROI 144

CIO Business Intelligence

APRIL 11, 2022

Gone are the days of the CIO being a back-office IT cost manager,” declares Chris Scheefer, vice president of intelligent industry at technology services and consulting firm Capgemini Americas. This means becoming more than a mechanism for technology project delivery and management,” he notes. Focus on outcomes, not technologies.

Cost-Benefit 117

Cost-Benefit Digital Transformation Strategy Consulting 117

CIO Business Intelligence

NOVEMBER 9, 2023

As countless organizations race to investigate or adopt artificial intelligence technologies, many are building out an AI skilled workforce. A chief AI officer is a senior IT executive who is responsible for setting a company’s overall AI strategy, including the design, development, and implementation of artificial intelligence technologies.

IT 130

IT Strategy Reporting Visualization 130

Smart Data Collective

JUNE 15, 2022

One of the secrets to attracting and retaining customers is to become more data-centric. According to many surveys, more than 90% of retail organizations across a wide range of sectors feel location data is crucial to their success. In this article, we will talk about nine ways location data can help you excel in retail.

Advertising 98

Advertising Cost-Benefit ROI Sales 98

datapine

JANUARY 6, 2022

1) What Is Data Interpretation? 2) How To Interpret Data? 3) Why Data Interpretation Is Important? 4) Data Analysis & Interpretation Problems. 5) Data Interpretation Techniques & Methods. 6) The Use of Dashboards For Data Interpretation. Business dashboards are the digital age tools for big data.

Visualization 246

Visualization Dashboards Cost-Benefit Measurement 246

Smart Data Collective

NOVEMBER 18, 2021

Big data is no longer a luxury for businesses. In the information, there are companies with big data strategies and those that fall behind. Big data and business intelligence are essential. However, the success of a big data strategy relies on its implementation. This is where big data comes into play.

Data Strategy 127

Data Strategy B2B Strategy Big Data 127

CIO Business Intelligence

MAY 28, 2022

There’s never been more pressure on IT to deliver technology-enabled change to the business. But that’s just one way Das is recommitting his technology organization to become more agile and product-driven. Other key elements for agility include establishing a data warehouse, APIs, proper security, and scalable architecture.

IT 137

IT ROI Cost-Benefit Technology 137

Smart Data Collective

NOVEMBER 24, 2020

As the use of intelligence technologies is staggering, knowing the latest trends in business intelligence is a must. Business intelligence software will be more geared towards working with Big Data. Data Governance. One issue that many people don’t understand is data governance. Increase in ROI.

Business Intelligence 132

Business Intelligence Visualization Dashboards Prescriptive Analytics 132

datapine

APRIL 12, 2023

The three biggest sales priorities confirmed by business leaders are closing more deals (28%), improving sales funnel efficiency (18%), and enhancing sales technology (11%). Your Chance: Want to boost your incremental sales using data? Incremental sales, at its core, relate to each of these three areas and more.

Sales 176

Sales KPI Metrics Cost-Benefit 176

Smart Data Collective

JANUARY 30, 2023

AI technology is becoming increasingly important for software developers. AI Technology is Driving Major Changes in Software Development in an Uncertain Economy As 2022 is slowly coming to an end, we can’t say this is precisely what we thought the business environment would look like five years ago.

Software 99

Software Strategy Testing Advertising 99

datapine

NOVEMBER 5, 2019

Studies suggest that businesses that adopt a data-driven marketing strategy are likely to gain an edge over the competition and in turn, increase profitability. In fact, according to eMarketer, 40% of executives surveyed in a study focused on data-driven marketing, expect to “significantly increase” revenue. Still unsure?

Dashboards 220

Dashboards Cost-Benefit Sales Metrics 220

CIO Business Intelligence

MAY 25, 2022

There’s never been more pressure on IT to deliver technology-enabled change to the business. But that’s just one way Das is recommitting his technology organization to become more agile and product-driven. Other key elements for agility include establishing a data warehouse, APIs, proper security, and scalable architecture.

IT 113

IT ROI Cost-Benefit Technology 113