Occam's Razor

JULY 6, 2015

A thing three that shares optimally aligned See-Think-Do-Care metrics! Remember, there was little data to know what worked – hence what might have worked in the past was repeated. Not just your largest addressable audience , that leads to the omni-present spray-and-pray advertising on TV and in magazines. Thing One.

Measurement 158

Measurement Marketing Metrics Strategy 158

Occam's Razor

APRIL 23, 2012

Yes, data is important. You know the drill: Measure. While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. It communicates to them how their personal success will be measured. Is there anything easier than measuring Page Views? What does Page Views measure?

Measurement 152

Measurement Key Performance Indicator Metrics KPI 152

Occam's Razor

SEPTEMBER 19, 2011

We have to do Search Engine Optimization. This: You understand all the environmental variables currently in play, you carefully choose more than one group of "like type" subjects, you expose them to a different mix of media, measure differences in outcomes, prove / disprove your hypothesis (DO FACEBOOK NOW!!!), None of that.

Measurement 119

Measurement Advertising Testing Marketing 119

Occam's Razor

APRIL 30, 2018

to solve for your little piece and optimize for a local maxima. Geico purchases every kind of ad: TV spots, radio ads, billboards (OOH), digital displays (video, online,– social media), print (magazines, newspaper, your cousin's Christmas letter), and so much more. It’s so easy for each little piece (you!) Was that a great ad?

Advertising 117

Advertising Metrics Measurement Insurance 117

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. So to imply the ROI in Step 4 is sub-optimal. A push on Facebook was a part of that effort.

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

FEBRUARY 28, 2017

A story where data is the hero, followed by two mind-challenging business-shifting ideas. The qualitative surveys measuring unhappiness went down even more than before. You are what you measure. Additionally, I passionately believe that optimal metrics help solve for more than an individual’s behavior.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

JUNE 1, 2010

The world of the intertubes should be a lot more data driven and awe-sexy than it really is. My choice was the above thought, faith & data. Or for that matter magazines or newspapers or radio. But when it comes to measuring success of our marketing efforts all of these channels are largely faith based initiatives.

Marketing 92

Marketing Measurement Advertising Metrics 92