Smart Data Collective

JULY 16, 2023

Big data is the most important business trend of the 21st century. The usage, volume, and types of data have increased significantly. In fact, big data keeps gaining momentum. We mentioned that data analytics is vital to marketing , but it is affecting many other industries as well.

ROI 69

ROI Data Analytics Analytics Risk Management 69

Smart Data Collective

JUNE 30, 2022

Modern marketing strategies rely heavily on big data. One study found that retailers that use big data have 2.7 Big data is even more important for companies that depend on social media marketing. His statement about the importance of big data in social media marketing is even more true today.

Data-driven 108

Data-driven Marketing Strategy Big Data 108

Smart Data Collective

DECEMBER 15, 2021

But driving sales through the maximization of profit and minimization of cost is impossible without data analytics. Data analytics is the process of drawing inferences from datasets to understand the information they contain. Focused and targeted campaigns boost sales by engaging optimally with the audience. Innovative Products.

ROI 115

ROI Marketing Data Analytics Analytics 115

Smart Data Collective

JUNE 29, 2022

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. Always Provide Value.

B2B 105

B2B Data-driven Marketing Strategy 105

Smart Data Collective

JULY 26, 2023

Big data has become an invaluable aspect to most modern businesses. Nevertheless, many companies have been reluctant to Harvard Business Review reports that only 30% of businesses have a data strategy. However, companies with data strategies are far more successful than those without.

Data-driven 72

Data-driven Management Sales Big Data 72

Smarten

DECEMBER 26, 2022

Improve Tally ERP TCO and ROI and Make Your Business Users Happy with Integrated Analytics! Gartner predicts that, ‘overall analytics adoption will increase from 35% to 50%, driven by vertical- and domain-specific augmented analytics solutions.’ Near Real-Time Access to Transactions and Data. Web and Mobile Access.

ROI 52

ROI Analytics Key Performance Indicator Finance 52

CIO Business Intelligence

NOVEMBER 18, 2022

To optimize cloud investments, C-level executives are increasingly adopting cloud financial operations (FinOps). In this article, I’ll explore common cloud optimization and FinOps challenges and strategies for overcoming them. This strategy aligns well with the concept of a smart cloud.

Optimization 91

Optimization KPI Key Performance Indicator Cost-Benefit 91

Smart Data Collective

MAY 4, 2021

With most businesses investing more heavily data-driven, digital marketing strategies recent years, it’s important to stay ahead of your competitors. Big data has become incredibly important for the future of email marketing. Why is it important to have a data-driven email marketing strategy?

Marketing 99

Marketing Strategy Optimization Data Analytics 99

Smart Data Collective

JULY 4, 2022

Big data has led to some major changes in the field of education. You should pay close attention to developments in big data in academia. How is Big Data Affecting the State of Education? Big data has been especially influential in the field of education. Big Data is Changing the Future of Education.

Data-driven 125

Data-driven Big Data Interactive Recreation/Entertainment 125

Smart Data Collective

NOVEMBER 29, 2021

We have endlessly discussed the benefits of using big data to make the most out of your marketing strategies. Companies that neglect to use data analytics, AI and other forms of big data technology risk falling behind to their competitors. Data Technology Makes Email Marketing Automation Far More Feasible. Start Simple.

Data-driven 106

Data-driven Marketing Big Data Sales 106

Smart Data Collective

DECEMBER 17, 2021

Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. The process of Marketing Analytics consists of data collection, data analysis, and action plan development. Types of Data Used in Marketing Analytics. Types of Data Used in Marketing Analytics.

Marketing Analytics 92

Marketing Analytics Marketing Data-driven Analytics 92

IBM Big Data Hub

AUGUST 8, 2023

As more businesses migrate to Kubernetes-driven environments, an unintended consequence has become increasingly apparent: a surge in cloud costs. Each has varying resource demands, making it complex to accurately determine optimal resource allocations for efficient utilization and cost-effectiveness.

Optimization 54

Optimization Cost-Benefit Machine Learning ROI 54

IBM Big Data Hub

MARCH 14, 2024

However, while embracing hybrid cloud might be intrinsic, clients continually seek to derive business value and higher return on investment (ROI) from their investments. The lack of ROI progress can be attributed to several factors, including slow adoption, unrealized use cases and unaddressed cloud sprawl.

ROI 76

ROI Business Objectives Cost-Benefit Enterprise 76

Smart Data Collective

JULY 7, 2021

It is impossible to create an effective social media marketing strategy without utilizing big data analytics effectively. You need to learn how to use big data and social analytics with your marketing strategy. This will help you get a much higher ROI from your campaigns. Use Social Analytics Data to Choose the Best Platforms.

Marketing 127

Marketing Strategy Optimization Analytics 127

Smarten

DECEMBER 20, 2022

Technology research firm, Gartner, states that, ‘80% of organizations seeking to scale digital business will fail because they do not take a modern approach to data and analytics governance.’ Today’s business teams are more often remote and more often out of the office on business than their business brethren from decades past.

ROI 52

ROI Cost-Benefit Data-driven Business Intelligence 52

Smart Data Collective

OCTOBER 21, 2020

The concept of email marketing predates the big data phenomenon by at least 20 years. However, data-driven insights have clearly played a profound role in the future of email marketing. Companies need to find new ways to use big data to embrace new email strategies. The Evolution of Email in the Age of Big Data.

Data-driven 80

Data-driven Big Data Metrics Machine Learning 80

CIO Business Intelligence

JUNE 6, 2023

As we move further into the digital age, we continue to see a growing emphasis on data-driven decision-making. And as a result, there has been a surge in the development of new products, tools, and platforms competing to help businesses analyze and utilize more data, more effectively. What if this creates a new data silo, etc.?

Optimization 52

Optimization Cost-Benefit ROI Data-driven 52

Smart Data Collective

JANUARY 27, 2022

Big data technology has become a very important aspect of our lives. More businesses than ever are transitioning to data-driven business models. Research has shown that companies with big data strategies are 19 times more likely to become profitable. 1 Equip Your Employees with the Right Data Analytics Tools.

Optimization 103

Optimization IT Big Data Cost-Benefit 103

Smart Data Collective

AUGUST 29, 2019

The sales profession is responding to major changes brought by big data. The big data revolution is making the sales industry more efficient and effective than ever. In 2019, Forbes contributor Louis Columbus wrote a great article on the ways that big data is changing the sales and marketing profession. Start blogging.

Sales 73

Sales Data-driven Marketing Strategy 73

Smart Data Collective

NOVEMBER 5, 2023

Data analytics has become a useful field that is helping businesses across the globe achieve their targets and objectives within a given budget. The data accumulated through the online world of ours needs to be analyzed for businesses to make any sense of it. Such data is immensely important to formulate a winning strategy.

Marketing 103

Marketing Analytics ROI Data-driven 103

CIO Business Intelligence

JUNE 9, 2023

Such is the case with a data management strategy. That gap is becoming increasingly apparent because of artificial intelligence’s (AI) dependence on effective data management. For many organizations, the real challenge is quantifying the ROI benefits of data management in terms of dollars and cents.

Strategy 116

Strategy Management Key Performance Indicator ROI 116

Sisense

JUNE 22, 2021

Your customers interact with multiple campaigns: They start with a TV ad, see a Facebook ad, see a Google Ad two days later, discover an SEO-driven blog article, and finally click on an email discount offer to make a purchase. The problem for marketers is how much weight to attribute to each channel to determine budget allocation and ROI.

Data-driven 52

Data-driven Sales Marketing Key Performance Indicator 52

Smart Data Collective

JULY 11, 2022

We have talked about the benefits of using big data in the marketing profession in the past. CMOs Are Investing in the Benefits of Big Data. The demand for data analytics technology in the marketing will continue to grow as more executives recognize its benefits. Influencer marketing. Content marketing.

Data Analytics 130

Data Analytics Analytics Advertising Big Data 130

IBM Big Data Hub

OCTOBER 24, 2023

Making the right technology investment decisions today is critical to building competitive advantage, fueling innovation and driving ROI. However, dispersed, unreliable data and time-consuming, error prone processes can lead to bloated budgets, ineffective planning and missed opportunities.

Consulting 84

Consulting Manufacturing Optimization Data-driven 84

CIO Business Intelligence

FEBRUARY 20, 2024

3: “Leverage AI to help make data-driven decisions.” AI-augmented humans could be more effective, whether they work on an assembly line or at a desk surrounded by data. If current-state processes suffer from bottlenecks and it’s process optimization you need, then have at it. Or, rather, ignore the part about ROI.

ROI 130

ROI Data-driven Strategy Marketing 130

IBM Big Data Hub

JANUARY 15, 2024

“Co-create with IBM” Aligned with the original guidance from the National Financial Regulatory Administration of China on digital transformation and driven by strategic development needs, BoB-Cardif Life formulated a five-year plan. The plan aimed to address digital transformation along with a digital construction plan for 2023.

Digital Transformation 75

Digital Transformation Insurance Optimization ROI 75

Smart Data Collective

JANUARY 2, 2023

Data analytics technology is becoming more important for marketing than ever before. One of the many ways that marketers are leveraging data analytics is SEO. Data-driven SEO can be very beneficial for any company trying to boost organic search traffic to their product pages. Identify the Best Keywords.

Data Analytics 122

Data Analytics Analytics Data-driven Marketing 122

Octopai

FEBRUARY 26, 2024

Revolutionizing Data Management: Octopai’s Role in Data Cleansing and Business Efficiency In the digital age, where data is ubiquitously hailed as the new oil, its management goes beyond mere cleanliness to encompass strategic asset optimization.

Metadata 52

Metadata ROI Optimization Data-driven 52

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. From the data presented, there is no way to tell if the Facebook campaign worked or not. Our sections are: #1: Facebook Advertising/Marketing ROI Challenge: You're Thinking Wrong. #2:

Advertising 165

Advertising ROI Metrics Marketing 165

CIO Business Intelligence

OCTOBER 30, 2023

Through VSM, they optimized resource utilization and reduced waste. We’re in a data-intensive tech field that moves faster than a project plan or traditional roadmaps,” said Jason Newman, senior manager, systems engineering, Connected Solutions Group strategy and operations at Verizon. What you see is maximizing the ROI.”

Management 144

Management Digital Transformation Cost-Benefit ROI 144

IBM Big Data Hub

NOVEMBER 29, 2023

In 2023, the IBM® Institute for Business Value (IBV) surveyed 2,500 global executives and found that best-in-class companies are reaping a 13% ROI from their AI projects—more than twice the average ROI of 5.9%. Non-symbolic AI can be useful for transforming unstructured data into organized, meaningful information.

Unstructured Data 92

Unstructured Data Data-driven ROI Machine Learning 92

Smart Data Collective

MAY 19, 2022

Big data has become a very important part of modern marketing practices. More companies are using data analytics and AI to optimize their marketing strategies. LinkedIn is one of the platforms that helps people use big data to facilitate online marketing. It is well known that LinkedIn is built on big data.

Data Analytics 138

Data Analytics Analytics Big Data Advertising 138

CIO Business Intelligence

APRIL 29, 2024

Its “write once, run anywhere” philosophy has driven widespread adoption and established the platform as the backbone of enterprise applications. The reality is that there is no better ROI than being on the latest version of any given software. Is the juice really worth the squeeze? And it’s not just a matter of staying up-to-date.

Cost-Benefit 98

Cost-Benefit Software ROI Enterprise 98

Smart Data Collective

OCTOBER 15, 2021

Big data technology has been a highly valuable asset for many companies around the world. Countless companies are utilizing big data to improve many aspects of their business. Some of the best applications of data analytics and AI technology has been in the field of marketing. Data-Driven Marketing is More Important than Ever.

Big Data 138

Big Data Marketing Advertising Data-driven 138

IBM Big Data Hub

NOVEMBER 6, 2023

Enterprises should create personalized experiences for SMBs based on qualitative and quantitative data As SMBs become more cautious about their spending, the enterprises that serve them must drive value through increased personalization. Data-driven personalization is essential in today’s business environment.

Cost-Benefit 111

Cost-Benefit Enterprise ROI Data Warehouse 111

Smart Data Collective

MAY 28, 2022

Fortunately, companies can use big data to optimize their business models. for every $1 they invest in data analytics. This is a stunning ROI. One of the most important ways for brands to improve their profitability with data analytics is through conversion rate optimization.

Data Analytics 105

Data Analytics Analytics Data mining ROI 105

Smart Data Collective

MARCH 5, 2021

Data analytics has been a very important aspect of modern marketing strategies. A growing number of companies are using data analytics to reach customers through virtually every channel, including email. Email marketing is even more effective for companies that know how to use data analytics to get the most out of it.

Marketing 143

Marketing Data Analytics Analytics ROI 143