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How Data Integration and Machine Learning Improve Retention Marketing

Business Over Broadway

Data Integration as your Customer Genome Project. Data Integration is an exercise in creating your customer genome. Using the 2×2 graphical approach to understanding data size (i.e., Iterative in nature, machine learning algorithms continually learn from data.

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The quest for high-quality data

O'Reilly on Data

Machine learning solutions for data integration, cleaning, and data generation are beginning to emerge. “AI AI starts with ‘good’ data” is a statement that receives wide agreement from data scientists, analysts, and business owners. Data integration and cleaning.

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DataOps Enables Your Data Fabric

DataKitchen

In Figure 1, the nodes could be sources of data, storage, internal/external applications, users – anything that accesses or relates to data. Data fabrics provide reusable services that span data integration, access, transformation, modeling, visualization, governance, and delivery.

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Augmented Analytics Must Provide Data Quality and Insight!

Smarten

Users can harness the power of statistics and machine learning to uncover hidden insights and improve the overall quality of your data. Data insights provide actionable recommendations to address various types of data quality errors, enabling users to take prompt corrective actions for improved data integrity.

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AWS Glue Data Quality is Generally Available

AWS Big Data

For our customers, setting up these data quality checks is manual, time consuming, and error prone. It takes days for data engineers to identify and implement data quality rules. They have to gather detailed data statistics, such as minimums, maximums, averages, and correlations.

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Managing risk in machine learning

O'Reilly on Data

At the recent Strata Data conference we had a series of talks on relevant cultural, organizational, and engineering topics. Here's a list of a few clusters of relevant sessions from the recent conference: Data Integration and Data Pipelines. Data Platforms. Model lifecycle management. Culture and organization.

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Misled by metrics: 7 KPI mistakes IT leaders make

CIO Business Intelligence

Mark Twain famously remarked that there are three kinds of lies: lies, damned lies, and statistics. It’s all about obtaining an optimal balance. Remember Twain’s quip about statistics and lies. There’s always the possibility that the collected data is itself flawed in some way. Data can be flawed in many ways.

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