Occam's Razor

NOVEMBER 12, 2006

Mostly because short term goals drive a lot of what we do and if you are selling something on your website then it only seems to make logical sense that we measure conversion rate and get it up as high as we can as fast as we can. So measure Bounce Rate of your website. Another reason is that we over estimate what is possible.

Measurement 99

Measurement Analytics Optimization Marketing 99

Occam's Razor

OCTOBER 21, 2013

As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies. These changes impact my AdWords spend sub-optimally. What Is Not Going Away.

Optimization 154

Optimization Reporting Experimentation Metrics 154

Ontotext

MARCH 29, 2021

The authors of RDF-star proposed a new short syntax and because of its elegance, GraphDB optimized its persistence to nearly double the loading speed for dataset with lots of statement-level metadata. we did practical modeling of various approaches and measured their performance. . : id1 rdf:type rdf:Statement ; 3. Give it a try today!

Metadata 59

Metadata IT Modeling Experimentation 59

Domino Data Lab

MAY 8, 2019

In contrast, some researchers who are exploring the definitions, possibilities, and limitations of model interpretation point toward more comprehensive views. There’s no one-size-fits-all definition of what’s required across all verticals. measure the subjects’ ability to trust the models’ results.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. These measurement-obsessed companies have an advantage when it comes to AI.

Management 110

Management Machine Learning Experimentation Metrics 110

CIO Business Intelligence

MAY 1, 2024

Pilots can offer value beyond just experimentation, of course. McKinsey reports that industrial design teams using LLM-powered summaries of user research and AI-generated images for ideation and experimentation sometimes see a reduction upward of 70% in product development cycle times. What are you measuring?

Cost-Benefit 143

Cost-Benefit Metrics Insurance Measurement 143

Occam's Razor

JULY 24, 2018

To name a few: Digital Marketing & Measurement Model | Analytics Ecosystem | Web Analytics 2.0. During a discussion around planning for measurement, a peer was struggling with a unique collection of challenges. You see more digital metrics because digital is more measurable. The ability to optimize landing pages.

Analytics 93

Analytics Metrics Strategy Measurement 93

Domino Data Lab

OCTOBER 2, 2019

This article covers causal relationships and includes a chapter excerpt from the book Machine Learning in Production: Developing and Optimizing Data Science Workflows and Applications by Andrew Kelleher and Adam Kelleher. As data science work is experimental and probabilistic in nature, data scientists are often faced with making inferences.

Machine Learning 68

Machine Learning Measurement Modeling Testing 68

O'Reilly on Data

MAY 14, 2020

AI PMs should enter feature development and experimentation phases only after deciding what problem they want to solve as precisely as possible, and placing the problem into one of these categories. Experimentation: It’s just not possible to create a product by building, evaluating, and deploying a single model.

Management 363

Management Experimentation B2B Machine Learning 363

Domino Data Lab

FEBRUARY 4, 2019

Spoiler alert: a research field called curiosity-driven learning is emerging at the nexis of experimental cognitive psychology and industry use cases for machine learning, particularly in gaming AI. The ability to measure results (risk-reducing evidence). Ensure a culture that supports a steady process of learning and experimentation.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

O'Reilly on Data

OCTOBER 19, 2021

While there isn’t an authoritative definition for the term, it shares its ethos with its predecessor, the DevOps movement in software engineering: by adopting well-defined processes, modern tooling, and automated workflows, we can streamline the process of moving from development to robust production deployments. This approach is not novel.

IT 346

IT Testing Experimentation Software 346

Occam's Razor

FEBRUARY 26, 2008

1: Implement a Experimentation & Testing Program. # 1: Implement a Experimentation & Testing Program. The Google Website Optimizer is free ! Experimentation and Testing: A Primer. Build A Great Web Experimentation & Testing Program. # Experimentation and Testing: A Primer. 6: If All Else Fails.

Management 68

Management Experimentation Testing Strategy 68

datapine

FEBRUARY 4, 2020

Management thinker Peter Drucker once stated, “if you can’t measure it, you can’t improve it” – and he couldn’t be more right. But first, we will start with a basic definition and some tips on creating these kinds of reports. To know if you are successful, you first need to define success and track it. Let’s dig deeper.

Reporting 280

Reporting Marketing Advertising Metrics 280

CIO Business Intelligence

JULY 7, 2023

A security-by-design culture incorporates security measures deeply into the design and development of systems, rather than treating them as an afterthought. Other experts agreed, and provided additional guidance: “Improving the experience of employees while maintaining security can be tricky. Caution is king, however.

Measurement 121

Measurement Risk Experimentation Enterprise 121

DataKitchen

APRIL 13, 2021

Because it is such a new category, both overly narrow and overly broad definitions of DataOps abound. Observe, optimize, and scale enterprise data pipelines. . DataOps requires that teams measure their analytic processes in order to see how they are improving over time. Monte Carlo Data — Data reliability delivered.

Testing 307

Testing Machine Learning Consulting Data Quality 307

Occam's Razor

JUNE 6, 2007

Bonus: Interactive CD: Contains six podcasts, one video, two web analytics metrics definitions documents and five insightful powerpoint presentations. Experimentation & Testing (A/B, Multivariate, you name it). The book, like this blog, rips up that definition and provides a expanded and more realistic business focused world view.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

AUGUST 12, 2013

In a recent post, Multi-Channel Attribution: Definitions, Models and a Reality Check , I outlined three distinct attribution challenges. I strongly encourage you to read the post and deeply understand all three and what your marketing and measurement possibilities and limitations are. . ~ Multi-Channel Attribution Analysis. ~

Modeling 161

Modeling Optimization Marketing Interactive 161

Occam's Razor

JULY 18, 2011

To not have it as an active part of your marketing portfolio is sub-optimal. You just have to have the right mental model (see Seth Godin above) and you have to… wait for it… wait for it… measure everything you do! For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition.

Metrics 137

Metrics Marketing Measurement Cost-Benefit 137

Occam's Razor

FEBRUARY 28, 2017

The qualitative surveys measuring unhappiness went down even more than before. You are what you measure. Additionally, I passionately believe that optimal metrics help solve for more than an individual’s behavior. While not optimal, it was understandable given the evolutionary stage they were at. Cost Per Impression.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

OCTOBER 19, 2010

Given the definition above, I am a firm believer in Multiplicity. A huge vast majority of clicks coming from search engines continue to be organic clicks (which is why I love and adore search engine optimization). You'll measure Task Completion Rate in 4Q (below). Experimentation and Testing Tools [The "Why" – Part 1]. .

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

MARCH 23, 2010

My problem with these mistruths and FUD is that they result in a ton of practitioners and companies making profoundly sub optimal choices, which in turn results in not just much longer slogs but also spectacular career implosions and the entire web analytics industry suffering. This is sad. Even a little frustrating. Likely not.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

AUGUST 13, 2012

Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. Yehoshua I've covered this topic in detail in this blog post: Multi-Channel Attribution: Definitions, Models and a Reality Check. What's possible to measure. What's not possible to measure. Let's do this!

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

FEBRUARY 7, 2011

Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling. Additionally, it is exceptionally difficult to measure available demand because 1. please refer to the controlled experimentation section, page 205, in the book for more.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

MAY 27, 2015

Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. Per our friends at Wikipedia, Programmatic encompasses an array of technologies that automate the buying, placement and optimization of media inventory. In large measure that is because of the rise of programmatic buying. The web is dead.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

FEBRUARY 8, 2021

From observing behavior closely, and from my own experimentation and failure, I've noticed consistent patterns in what great employees do and great bosses do. They are there to nudge your career in an optimal direction. They have no current analytical skills and tell the measurement team what their strategy should be.

Strategy 132

Strategy Statistics Cost-Benefit Marketing 132

Occam's Razor

JANUARY 7, 2014

The organization functions off a clearly defined Digital Marketing & Measurement Model. #1. Before we go too deep, let's get a couple of definitions right first. More on the Digital Marketing & Measurement Model, DMMM, in #2 below.). They incentivize optimal Ninja behavior vs. useless data regurgitation.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

Occam's Razor

NOVEMBER 2, 2015

For the rest of this post, I'm going to use the first three to capture the essence of social engagement and brand impact, and one to measure impact on the business. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome). Measure all this Social Media activity.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167

O'Reilly on Data

MAY 11, 2020

The Entertainment” is not the result of algorithms, business incentives and product managers optimizing for engagement metrics. Television only lacked the immediate feedback that comes with clicks, tracking cookies, tracking pixels, online experimentation, machine learning, and “agile” product cycles.

Modeling 190

Modeling Advertising Recreation/Entertainment Metrics 190