article thumbnail

A Complete Guide To Driving Digital Transformation In Marketing

datapine

Digital transformation is a broad term that is difficult to define precisely. Think of digital transformation as a way to future-proof a business. But, you can consider it a change in the business activities to prioritize your business’s digital presence. Approach To Digital Marketing.

article thumbnail

What is digital transformation? A necessary disruption

CIO Business Intelligence

Once a vanguard business strategy, digital transformation has become a perennial objective for business survival. Most CEOs (72%) continue to prioritize digital investments, according to the 2022 CEO Outlook report from KPMG, in part due to concerns about emerging and disruptive technology, a top three risk to organizational growth.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Low-code: An Accelerator for Digital Transformation

CIO Business Intelligence

Digital transformation is expected to be the top strategic priority for businesses of all sizes and industries, yet organisations find the transformation journey challenging due to digital skill gap, tight budget, or technology resource shortages. Empowering Citizen Developers. Better quality code.

article thumbnail

10 ways to accelerate digital transformation

CIO Business Intelligence

That has left a lasting legacy: Even as the pandemic recedes, enterprise executives continue to expect CIOs and their IT departments to deliver transformative capabilities at a rapid-fire pace. The pressure is on to accelerate digital transformation, according to CIOs, researchers, and analysts.

article thumbnail

Giant Eagle CIO Kirk Ball’s recipe for digital transformation success

CIO Business Intelligence

Afterwards, we spent some more time discussing his extensive track record with digital transformation, including how to set up digital initiatives for success. Dan Roberts: People refer to digital transformation in so many different contexts that the term has almost lost all meaning.

article thumbnail

Companies need help making the dream of digital transformation a reality

IBM Big Data Hub

The term digital transformation gets so much play these days that it’s almost become a cliché But experts from Frost & Sullivan believe that for most organizations, there’s a sizeable gap between dream and reality. This is especially important in customer interactions.

article thumbnail

Chipotle’s recipe for digital transformation: Cloud plus AI

CIO Business Intelligence

Removing the physical speaker box on site was a simple concept but a key part of a bigger digital transformation Chipotle kicked off in 2018 that led to an explosion in business, in large part because the digital ordering system required less human labor during the pandemic. Chipotle’s digital business in 2022 was $3.5